Sr Brand Manager Frozen Hydration Snacking
Sr Brand Manager Frozen Hydration Snacking
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Job Description
Job Description
Reporting into the Head of Marketing & Strategy Easy Meals Made Better the Sr. Brand Manager Frozen Hydration & Snacking will own and build the longterm strategy for Kraft Heinzs portfolio of brands and deliver the operating plan.
Marketing is at the core of our world and at the heart of where we make our decisions. Marketers understand the consumer really understand the consumer. They ask questions. Find answers. They take the extra step to work towards a vision for future success while driving revenue and profit. As a Senior Brand Manager you will be at the center for some of the biggest decisions we make.
This role defines the product mix pricing packaging and advertising and promotion strategies for your brands informed by a deep understanding of the consumer customer and category dynamics. With oversight of the P&L youre accountable for delivering profit volume and market share objectives. You will be responsible for building consumer and customer demand for your business and implementing your marketing initiatives through cross functional team leadership. This role requires strong collaboration with the Insights Communications and Innovations teams to bring compelling campaigns and new products to market.
The ideal candidate will possess a blend of leadership creativity strategic thinking datadriven insight and project management skills.
Responsibilities:
Brand Strategy & Annual Planning: Own build and deliver both annual and longterm brand strategy and financial operating plans.
Business Delivery & Leadership: Own the P&L for your portfolio and have accountability for delivering NSV profit tonnage and market share objectives. Define the product mix pricing packaging and promotional strategies for your brands. Lead monthly business management rituals including demand forecasting consumption and financial review. Ensure timely communication with key internal stakeholders on issues and activities.
Insights to Action: Use consumption (Nielsen) business analytics and collaboration with CIS to develop a deep understanding of the business consumer and category. Leverage this understanding to build insights and create action plans that drive growth and HHP.
Innovation: Articulate the role of innovation in supporting Brand Strategies and collaborate with Innovation team to build pipelines to drive future growth. Lead launch go to market activities. Lead renovations and optimization projects.
Communications: Collaborate with Comms and Omni teams to deliver full funnel consumer engagement plans that support Brand Strategies and drive Brand Equity measures. Manage the marketing budget.
Partnership: Lead crossfunctional teams that includes finance sales strategy consumer insights innovation communications operations and shopper marketing. Partner with Sales to represent the Brands to customers as needed.
People Leadership: Coach develop and engage team of 2 direct reports
Other projects and
Qualifications:
7 years of cumulative business experience including 45 years of core Marketing experience (e.g. creation of brand plans new product launches providing creative direction building and executing consumer promotions)
Demonstrates initiative urgency and leadership with a strong drive for results
Operates with agility with solid problem solving and simplification skills
Has entrepreneurial spirit and is comfortable navigating the unknown. Is willing to try new things and is comfortable learning by failing fast
Proven analytical capabilities in interpreting and driving action from data
Ability to influence lead cross functional teams and work through others
Consumer obsessed with the ability to identify market trends and key insights
12 years of people leadership experience
Outstanding verbal written and interpersonal communications skills
Excellent organization and project management skills. Ability to prioritize and manage multiple projects at once
Kraft Heinz is committed to creating a diverse and inclusive environment and is proud to be an equal opportunity employer. All qualified candidates will be considered for opportunities regardless of race religion faith creed age ethnicity marital status gender identity sexual orientation or disability. Job seekers with disabilities who require accommodation during the recruitment process or would like more details about accessibility should contact:
Our Total Rewards philosophy is to provide a meaningful and flexible spectrum of programs that equitably support our diverse workforce and their families and complement Kraft Heinz strategy and values.
New Hire Base Salary Range:
$143800.00 $179700.00Bonus: This position is eligible for a performancebased bonus as provided by the plan terms and governing documents.
The compensation offered will take into account internal equity and may vary depending on the candidates geographic region jobrelated knowledge skills and experience among other factors
Benefits: Coverage for employees (and their eligible dependents) through affordable access to healthcare protection and savingfor the future we offer plans tailored to meet you and your familys needs. Coveragefor benefits will be in accordance with the terms and conditions of the applicable plans and associated governing plan documents.
Wellbeing: We offer events resources and learning opportunities that inspire aphysical social emotional and financial wellbeing lifestyle for our employees and their families.
Youll be able to participate in a variety of benefits and wellbeing programs that may vary by role country region union status and other employment status factors for example:
Physical Medical Prescription Drug Dental Vision Screenings/Assessments
Social Paid Time Off Company Holidays Leave of Absence Flexible Work Arrangements Recognition Training
Emotional Employee Family Assistance Program Wellbeing Programs Family Support Programs
Financial Savings/PensionLife Accidental Death & Dismemberment Disability Discounted Perks
Location(s)
Toronto Queens Quay HeadquartersKraft Heinz is an Equal Opportunity Employer Underrepresented Ethnic Minority Groups/Women/Veterans/Individuals with Disabilities/Sexual Orientation/Gender Identity and other protected classes.In order to ensure reasonable accommodation for protected individuals applicants that require accommodation in the job application process may contact for assistance.
Required Experience:
Manager
Employment Type
Full-Time
