Marketing and Communications Specialist - PennTAP
Marketing and Communications Specialist - PennTAP
Employer Active
Job Alert
You will be updated with latest job alerts via email
Share
Job Alert
You will be updated with latest job alerts via email
$ 61800 - 89600
1 Vacancy
Job Description
APPLICATION INSTRUCTIONS:
CURRENT PENN STATE EMPLOYEE (faculty staff technical service or student) please login to Workday to complete the internal application process. Please do not apply here apply internally through Workday.
CURRENT PENN STATE STUDENT (not employed previously at the university) and seeking employment with Penn State please login to Workday to complete the student application process. Please do not apply here apply internally through Workday.
If you are NOT a current employee or student please click Apply and complete the application process for external applicants.
JOB DESCRIPTION AND POSITION REQUIREMENTS:
The Pennsylvania Technical Assistance Program (PennTAP) is seeking an experienced Marketing Communications Specialist to develop and execute strategic marketing and communications plans including strategy branding marketing and communications support for PennTAP and related programming.
The role necessitates project management of all marketing and communications activities targeting both internal and external audiences that advance the goals of the program. The specialist will have direct responsibility for partnering with Invent Penn State and other resources to develop digital and physical marketing assets and traditional digital and social media content.
Responsibilities: The successful candidate will be responsible for the following:
- Develop and execute overall marketing strategy that helps achieve the organizations goals.
- Collaborate with various subject matter experts and stakeholders to develop marketing strategy by assessing needs establishing timelines for completion and identifying desired outcomes.
- Employ a variety of marketing communications and public relations strategies that may include direct mail advertising web news media special events and other methods that meet defined goals and objectives and align with overall university goals and policies.
- Set goals and implement tracking to monitor campaigns for effectiveness and make recommendations based on data and trends; monitor trends and benchmark marketing efforts and best practices.
- Create manage and implement strategic communications for PennTAP through: email marketing strategy design and engaging content creation social medial strategy including organic content creation and paid social media advertising creating and maintaining PennTAP website including new functionality content updates style and layout and accessibility.
- Create compelling collateral for PennTAP to promote programs events and offerings with an emphasis on successful story telling.
- Identify create and update standard operating procedures for the unit; make recommendations for changes to policy.
- Assist with the creation of technical reports charts and graphs to meet funding deliverables.
- Collaborate with the Invent Penn State team to align messaging and coordinate campaigns. Ensure adherence to brand and visual identity guidelines across all mediums. Handle all communications between PennTAP Director and external vendors.
- Monitor social media and email marketing from resource partners funders university entities and clients to ensure coordination benchmarking and collaboration opportunities are identified and acted upon.
- Ensure compliance with accessibility standards contractual obligations confidentiality and privacy policies and style and standard guidelines.
A portion of this position will be devoted to developing and fostering relationships with communications contacts across the university (colleges campuses and units) and external to the university (industry publications and economic development partners) to foster collaboration.
Qualifications: This position will be filled at the Senior Professional level and requires a minimum of a Bachelors degree or higher and 6 years of related experience or an equivalent combination of education and experience.
Skills and Experience:
- Excellent written and oral communication
- Experience working in multiple media platforms
- Strong initiative selfmotivation and high standards of excellence
- Demonstrated ability to work independently to achieve goals as well as working with team members to lead broadbased initiatives
- Graphic design using Adobe Suite is a plus
The Pennsylvania State University is committed to and accountable for advancing equity respect and belonging in all its forms. We embrace individual uniqueness as well as a culture of belonging that supports both broad and specific equity initiatives leverages the educational and institutional benefits of inclusion in society and provides opportunities for engagement intended to help all members of the community thrive. We value belonging as a core strength and an essential element of the universitys teaching research and service mission.
Penn State offers competitive benefits to fulltime employees including medical dental vision and retirement plans in addition to tuition discounts 75 discount for spouse and children) and paid holidays. Please visit for more detailed information.
The salary range for this position including all possible grades is:
$61800.00 $89600.00Salary Structure additional information on Penn States job and salary structure.
CAMPUS SECURITY CRIME STATISTICS:
Pursuant to the Jeanne Clery Disclosure of Campus Security Policy and Campus Crime Statistics Act and the Pennsylvania Act of 1988 Penn State publishes a combined Annual Security and Annual Fire Safety Report (ASR). The ASR includes crime statistics and institutional policies concerning campus security such as those concerning alcohol and drug use crime prevention the reporting of crimes sexual and other matters. The ASR is available for review here.
Employment with the University will require successful completion of background check(s) in accordance with University policies.
EEO IS THE LAW
Penn State is an equal opportunity affirmative action employer and is committed to providing employment opportunities to all qualified applicants without regard to race color religion age sex sexual orientation gender identity national origin disability or protected veteran status. If you are unable to use our online application process due to an impairment or disability please contact.
Required Experience:
Unclear Seniority
Employment Type
Full-Time
