Director of Creative Product - CVS Media Exchange CMX

At CVS Health were building a world of health around every consumer and surrounding ourselves with dedicated colleagues who are passionate about transforming health care.

As the nations leading health solutions company we reach millions of Americans through our local presence digital channels and more than 300000 purposedriven colleagues caring for people where when and how they choose in a way that is uniquely more connected more convenient and more compassionate. And we do it all with heart each and every day.

Position Summary

CVS Media Exchange (CMX) is dedicated to driving measurable outcomes for our suppliers merchants stores GMs brand advertisers agencies and Pharma clients. Our fullfunnel ad solutions leverage CVSs instore and online data extensive reach and ad technology to provide measurable results for our clientele. With a range of flexible pricing and buying models including selfservice these solutions help businesses build brand awareness engage with CVS consumers and convert CVS consumers to shoppers.

As the Director of Creative Product you will play a pivotal role in shaping the future of creative innovation at CMX. This role oversees the entire creative process from concept development and personalization strategies to scalable creative production and performance optimization ensuring impactful highperforming creative across channels and formats via our enabling technologies.

A key component of this role includes navigating the new paths that AI creates driving automation dynamic creative optimization (DCO) and personalized ad experiences at scale. You will build and manage the technical product roadmap aligning business and technical needs while serving as the voice of creative for both internal and external stakeholders. Your leadership will drive the development of creative automation personalization and innovative ad formats by partnering with key internal teams including Strategic Partnerships Marketing & Creative Tech Foundations Operations and Analytics and onboarding strategic external partners to expand our capabilities.

This role calls for a blend of creative vision and product expertise. The ideal candidate will bring a strong product mindset combining business assessment business case development MVP definition and roadmap creation with crossfunctional alignment as well as CVSH enterprise coordination. You will inspire creative excellence foster collaboration and champion emerging ad formatsensuring CMX remains at the forefront of retail media creativity.

The Director of Creative Product you will spearhead CMXs creativetechnical roadmap leveraging AI and other cuttingedge technologies to deliver engaging ad experiences for our clients while ensuring creative quality brand integrity and operational efficiency.

Location:

This is a hybrid position 3 days in the office Tuesday Thursday) at one of our hubs (NYC Boston Woonsocket Blue Bell Wellesley or Chicago).

Key Responsibilities

Strategic Leadership:

• Define and drive the tech & business system vision and strategy for CMX creative balancing innovation operational efficiencies and brand considerations.
• Develop a comprehensive roadmap that integrates emerging technologies capabilities personalization strategies and cuttingedge ad formats.
• Partner with crossfunctional teams to align creative solutions with business objectives and client needs.

Creative Innovation & AI Integration:

• Leverage AI tools for creative automation dynamic creative optimization (DCO) and personalized ad experiences.
• Explore new ad formats including AIgenerated video interactive content and generative AI for text image and motion creative.
• Identify opportunities for AI to enhance creative performance through predictive insights and multivariant testing.

Operational Efficiencies:

• Drive workflow automation to streamline creative briefing production and approval processes.
• Collaborate with Product and Tech teams to integrate creative tools into existing ad tech stacks (DSPs CDPs etc..
• Define processes for AIassisted creative refreshes ensuring realtime optimization without compromising quality.

Measurement & Performance Optimization:

• Establish KPIs for creative effectiveness engagement rates conversion lift ad fatigue reduction etc.
• Partner with Analytics to build data integrations that inform creative optimizations and campaign planning.
• Develop testandlearn frameworks to assess new technologies (i.e. AI versus humandesigned creative performance.

CrossFunctional Collaboration:

• Align with Strategic Partnerships to assess and onboard new technology partners.
• Collaborate with Marketing and Media teams to ensure creative strategies support broader roadmap & goals.
• Partner with Product to drive innovative solutions for creative personalization and audiencespecific messaging.

Leadership & Team Management:

• Inspire and mentor a team of Product Mangers and Crossfunctional stakeholders.
• Foster a culture of creativity collaboration and continuous learning.
• Champion AI adoption within the creative process ensuring tools and processes enhance productivity and innovation.

Required Qualifications:

• 8 years of product management experience with a focus on AI creative technology or ad tech solutions.
• 3 years of strong leadership skills with a track record of aligning crossfunctional teams and driving strategic initiatives.
• 5 years of expertise in advertising technology including DSPs CDPs and measurement tools.
• 2 years of familiarity with AI creative partners (e.g. Celtra VidMob Jivox Adobe Firefly) and their capabilities.
• 2 years of strong analytical skills with experience defining and tracking KPIs to measure product performance.

Preferred Qualifications:

• Understanding of data privacy and brand governance considerations in AI creative development.
• Excellent communication and presentation abilities capable of influencing stakeholders and driving consensus.
• Familiarity with emerging ad formats including interactive and immersive experiences.
• Proven experience developing and launching AIpowered creative solutions such as dynamic creative optimization personalized ad formats and generative AI.
• Experience with AIpowered video and image generation platforms.

Education:

• Bachelors degree in a quantitative technical or creative field (e.g. engineering computer science data science marketing or design) or equivalent (HS Diploma 4 yrs experience) required.
• MBA or Masters degree preferred.

Join us and be a part of shaping the future of AIdriven creative innovation at CVS Media Exchange!

Pay Range

The typical pay range for this role is:

This pay range represents the base hourly rate or base annual fulltime salary for all positions in the job grade within which this position falls. The actual base salary offer will depend on a variety of factors including experience education geography and other relevant factors. This position is eligible for a CVS Health bonus commission or shortterm incentive program in addition to the base pay range listed above. This position also includes an award target in the companys equity award program.

Our people fuel our future. Our teams reflect the customers patients members and communities we serve and we are committed to fostering a workplace where every colleague feels valued and that they belong.

Great benefits for great people

We take pride in our comprehensive and competitive mix of pay and benefits investing in the physical emotional and financial wellness of our colleagues and their families to help them be the healthiest they can be. In addition to our competitive wages our great benefits include:

• Affordable medical plan options a 401(k) plan (including matching company contributions) and an employee stock purchase plan.

• Nocost programs for all colleagues including wellness screenings tobacco cessation and weight management programs confidential counseling and financial coaching.

• Benefit solutions that address the different needs and preferences of our colleagues including paid time off flexible work schedules family leave dependent care resources colleague assistance programs tuition assistance retiree medical access and many other benefits depending on eligibility.

For more information visit anticipate the application window for this opening will close on: 06/20/2025

Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal state and local laws.