Managing Director Marketing Analytics Data Science

Address:

This role will lead the development of the Marketing Data Science and Analytics strategy link the strategy with actionable roadmaps that facilitate the needs of the individual Groups/Services while establishing common capabilities that service the Bank. The role will accelerate our Marketing partners predictive DnA journey from insights to fully operational AI/MLbased solutions enable simplification and a digitalfirst paradigm based on predictive DnA approaches (AI ML) and be a trusted advisor to internal and external stakeholders on data science and analytics activities. The role will partner with CMOs MCSI CDAO Operational Group/Service leaders and LOB DnA teams to unpack their individual strategic objectives lead the thinking and on the Data Science and Analytics capabilities across Marketing to support these strategic objectives while managing the operational delivery of committed outcomes.

• Executes initiatives that develop datadriven insights on valuable opportunities with Marketing and business partners.

• Develops and tests modelbased proof of concepts and prototypes to assess feasibility and valuecreation potential that address valuable business opportunities.

• Leverages advanced analytics/AI to 1 Support marketing strategy (e.g. market sizing & segmentation) 2 Drive acquisition 3 Develop advanced data science capabilities such as cluster analysis 3 Customer insights including behavioural trends 4 Marketing effectiveness/MMM (Mixed media modelling) 5 Power BI/BR dashboards and reporting.

• Expert in Google Marketing and deployment of capabilities (valuebased bidding models building reporting that combines marketing campaign data with business data (Looker) Googles next generation AI and machine learning innovations supporting digital targeting and Cyber controls.

• Provides expertise in deployment of modern serverside analytics framework for both the US and Canada and required updates to US and CA campaign tagging architecture.

• Develops implements and deploys in collaboration with business Risk and Technology partners production AI/MLbased solutions that will be leveraged by stakeholders to drive value by reducing cost creating revenue or mitigating risk.

• Provides expertise in upstream data engineering data curation and data integrations in support of Marketing analytics and insights delivery; leveraging the Data Cloud to break down data silos mobilize data and achieve datadriven marketing analytics.

• Provides trusted advisory services and expertise to internal partners that seek expert advice or oversight on initiatives for which they are leading development.

• Provides BMO Financial Group representation to external Data Science & Analyticsrelated partnerships agencies and Marketing forums (e.g. CMA Forrester .

• Strategically formulates new and creative ideas for leveraging the businesss internal and external datasets to drive unique insights using AI/ML capabilities and joins in when needed to prototype develop and formulate novel solutions.

• Keeps abreast of discipline trends and provides insights to the data science efforts on leading data science and analytic practices trends design learning and development cycles.

• Works across domains across organizations within a spirit of collaboration and partnership with other practitioners/leaders to shape solutions at all stages in the process from ideation through delivery.

• Provides advanced expertise on statistical and mathematical concepts for the broader DnA teams and is instrumental in helping the business continue its evolution into an analytical and datadriven culture.

• Leads a high performing team of 20 various digital marketing and analytics experts. Develops leaders plans for succession and fosters a highperformance culture

• Mentors guides and develops the Data Science and Analytics Practice across multiple geographies.

• Partners with Talent Acquisition to recruit evaluate hire talent. Works across DnA leadership to invest in the talent within the organization.

• Within the mandate of this role promotes and supports the Banks risk culture including ensuring employees understand their accountabilities for risktaking activities promoting an environment of open communication and effective challenge and establishing the tone from the top through leading by example.

• Complies with the Banks Risk Appetite framework and ensures risktaking activities remain within agreed limits and comply with all regulatory requirements.

• Role models driving simplicity and productivity enhancements for optimization across groups driving continuous improvement on key measures.

• Activates our winning culture aligned with Purpose. Ignites engagement by aligning our culture to our strategy and fueling exceptional .

• Fosters diversity equity and inclusion and creates an inclusive environment for all employees by eliminating barriers to inclusion.

• Develops leaders plans for succession and fosters a highperformance culture.

• Drives top talent acquisition and retention developing organizational capabilities to drive competitive advantage.

• Leads and mentors a team with diverse risk and business experience skills and orientation.

• Leads promotes and reinforces the Banks customer focus to support our vision.

Qualifications:

• Posses a university degree in Management Information systems computer science computer engineering or related. Advanced degree (e.g. MS PhD) in a related field (e.g. Stats Computer Science/Engineering)

• Minimum 10 years progressive work experience in the Marketing computer science or IT industry including technical leadership project management and management responsibilities.

• 5 years handson data science work experience; 5 years managing a data science team.

• Comprehensive practical and theoretical knowledge in the areas of Marketing Technology platforms sufficient to be considered an expert in this area; extensive handson leadership of Advanced Analytics teams utilizing coding languages such as SQL SAS Python R and Unix; Well versed in Salesforce tools such as Marketing Cloud Ad Studio and Interaction Studio; experience with Marketing Automation tools such as Persado and Marketo; experience in Google Analytics and Adobe Analytics (certificates preferred)

• Familiar with Marketing measurement and attribution solutions such as Marketing Mix Modeling MultiTouch Attribution and/or Unified Measurement; able to influence the adoption of such solutions at scale across a large enterprise and lead the adaptation of these types of solutions going forward in a cookieless Marketing world

• Welldeveloped presentation / analytical skills to: Provide detailed explanation and interpretation of factual and conceptual information and ideas and creatively and precisely articulate ideas that involve interpretation analysis and assessment

• Experience with supervised and unsupervised learning algorithms and their application to large data sets

• Relevant data engineering experience to architect/prototype solutions (e.g. ETL apps etc.

• Experience with statistical programming languages/packages (Python R SAS Scipy etc.

• Comfort working with the AWSEMR and Hadoop ecosystems (Spark MapReduce Hive etc.

• Ability to partner crossdomain to solve problems and drive to recommendations

• Experience working in a fluid/startup environment and with external clients is a big plus

Please note the target base salary range for this specific position isnoted as a range from $190000 CDN to $215000 CDN.

The above represents BMO Financial Groups pay range and type.

Salaries will vary based on factors such as location skills experience education and qualifications for the role and may include a commission structure. Salaries for parttime roles will be prorated based on number of hours regularly worked. For commission roles the salary listed above represents BMO Financial Groups expected target for the first year in this position.

BMO Financial Groups total compensation package will vary based on the pay type of the position and may include performancebased incentives discretionary bonuses as well as other perks and rewards. BMO also offers health insurance tuition reimbursement accident and life insurance and retirement savings plans. To view more details of our benefits please visit: Us

At BMO we are driven by a shared Purpose: Boldly Grow the Good in business and life. It calls on us to create lasting positive change for our customers our communities and our people. By working together innovating and pushing boundaries we transform lives and businesses and power economic growth around the world.

As a member of the BMO team you are valued respected and heard and you have more ways to grow and make an impact. We strive to help you make an impact from day one for yourself and our customers. Well support you with the tools and resources you need to reach new milestones as you help our customers reach theirs. From indepth training and coaching to manager support and networkbuilding opportunities well help you gain valuable experience and broaden your skillset.

To find out more visit us at is committed to an inclusive equitable and accessible workplace. By learning from each others differences we gain strength through our people and our perspectives. Accommodations are available on request for candidates taking part in all aspects of the selection process. To request accommodation please contact your recruiter.

Note to Recruiters: BMO does not accept unsolicited resumes from any source other than directly from a candidate. Any unsolicited resumes sent to BMO directly or indirectly will be considered BMO property. BMO will not pay a fee for any placement resulting from the receipt of an unsolicited resume. A recruiting agency must first have a valid written and fully executed agency agreement contract for service to submit resumes.