drjobs Senior Product Analyst - Marketing

Senior Product Analyst - Marketing

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1 Vacancy
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Job Location drjobs

Atlanta, GA - USA

Monthly Salary drjobs

Not Disclosed

drjobs

Salary Not Disclosed

Vacancy

1 Vacancy

Job Description

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Regular or Temporary:

Regular

Language Fluency: English (Required)

Work Shift:

1st shift (United States of America)

Please review the following job description:

The Senior Product Analyst plays a critical role in managing website requests driven by marketing content strategy UX and business stakeholders. This position is responsible for translating marketing needs into actionable website updates working closely with AEM authors designers developers and product managers to ensure seamless .

This role requires a blend of analytical skills project management and product ownership ensuring that website changes align with user experience (UX) best practices SEO principles accessibility standards and business goals. The ideal candidate has experience in digital marketing CMS workflows and website management and understands how to work across creative and development teams to execute web projects efficiently.

This highly visible role reports to the Product Management team and will be responsible for supporting website updates and optimization efforts across Retail Bank and Small Business products including Credit Cards Mortgages Deposits and Loans.

ESSENTIAL DUTIES AND RESPONSIBILITIES
Following is a summary of the essential functions for this job. Other duties may be performed both major and minor which are not mentioned below. Specific activities may change from time to time.
1. Monitor digital trends and identify prioritize and assess experiencerelated trends business/service models and underlying enablers that meet core business needs.
2. Lead factdriven analysis of the market developing points of view and actionable recommendations that influence teams about topofmind client experiences.
3. Benchmark Truist products and services (with direct and indirect competitive set) to identify pockets of opportunity and areas of best practice for concept testing prototyping and/or development.
4. Act as the primary owner of marketingdriven website updates ensuring requests are properly scoped prioritized and executed.
5. Partner with marketing UX content strategy and development teams to deliver digital experiences that drive engagement and conversions.
6. Translate marketing requests into actionable tasks defining project scope timelines and deliverables.
7. Ensure seamless collaboration between AEM authors designers and developers troubleshooting any blockers that arise.
8. Identify and mitigate risks roadblocks and scope creep throughout the project lifecycle.



9. Manage multiple concurrent projects in a digital environment with shifting priorities.

10. Establish workflows and best practices for handling website updates efficiently.

11. Foster a collaborative team environment ensuring clear communication and accountability across all disciplines.

QUALIFICATIONS
Required Qualifications:
The requirements listed below are representative of the knowledge skill and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
1. Bachelors degree in business engineering design or technology field; or related field or equivalent combination of education and professional experience
2. Three or more years of banking financial services digital or other relevant work experience
3. Two or more years of product analysis technology and/or design experience
4. Comfortable managing concurrent projects in a fastbased resultsdriven environment
5. Comfortable with ambiguity leading work autonomously and making independent decisions
6. Welldeveloped verbal and written communication skills
7. Welldeveloped analytical decisionmaking and problemsolving skills
8. Solid understanding of trends in technology and in the financial services industry
9. Ability to learn and translate technically complex concepts into business friendly terminology
10. Considerable tact diplomacy and people skills
11. Demonstrated proficiency in basic computer applications such as Microsoft Office software products to analyze and communicate complex information to business leadership

OTHER JOB REQUIREMENTS / WORKING CONDITIONS

Sitting

Constantly (More than 50 of the time)

Standing

Frequently 25 50 of the time)

Walking

Frequently 25 50 of the time)

Visual / Audio / Speaking

Able to access and interpret client information received from the computer and able to hear and speak with individuals in person and on the phone.

Manual Dexterity / Keyboarding

Able to work standard office equipment including PC keyboard and mouse copy/fax machines and printers.

Availability

Able to work all hours scheduled including overtime as directed by manager/supervisor and required by business need.

Travel

Up to 25

General Description of Available Benefits for Eligible Employees of Truist Financial Corporation: All regular teammates (not temporary or contingent workers) working 20 hours or more per week are eligible for benefits though eligibility for specific benefits may be determined by the division of Truist offering the offers medical dental vision life insurance disability accidental death and dismemberment taxpreferred savings accounts and a 401k plan to teammates. Teammates also receive no less than 10 days of vacation (prorated based on date of hire and by fulltime or parttime status) during their first year of employment along with 10 sick days (also prorated) and paid holidays. For more details on Truists generous benefit plans please visit our Benefits site. Depending on the position and division this job may also be eligible for Truists defined benefit pension plan restricted stock units and/or a deferred compensation plan. As you advance through the hiring process you will also learn more about the specific benefits available for any nontemporary position for which you apply based on fulltime or parttime status position and division of work.

Truist is an Equal Opportunity Employer that does not discriminate on the basis of race gender color religion citizenship or national origin age sexual orientation gender identity disability veteran status or other classification protected by law. Truist is a Drug Free Workplace.

EEO is the LawPay Transparency Nondiscrimination Provision EVerify


Required Experience:

Senior IC

Employment Type

Full-Time

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