Marketing Automation Senior Associate 1
Marketing Automation Senior Associate 1
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Job Description
We are the leading provider of professional services to the middle market globally our purpose is to instill confidence in a world of change empowering our clients and people to realize their full potential. Our exceptional people are the key to our unrivaled inclusive culture and talent experience and our ability to be compelling to our clients. Youll find an environment that inspires and empowers you to thrive both personally and professionally. Theres no one like you and thats why theres nowhere like RSM.
The Marketing Automation Senior Associate is a senior Marketo specialist responsible for delivering effective email and engagement campaigns that support demand generation and brand marketing initiatives. This role is primarily responsible for designing building and optimizing email and marketing automation campaigns with a keen attention to user experience. They follow best practices champion testing and RSM brand governance in all program which may include newsletters invitations announcements data collection(forms) and engagement programs in the US and Canada.
The Marketing Automation Senior Associate understands the RSM buyer journey and provides recommendations to improve engagement and customer experience based on RSM user data and overall lB2B industry trends including content design and marketing best practice.
They may provide recommendations for process improvement or Marketo feature enhancements to the Digital Marketing Team Leader and/or the RSM Marketo Product Owner as part of a collaborative approach to continuous improvement as a champion of Marketo and the RSM digital experience roadmap.
General responsibilities:
Understand marketing campaign strategy and performance goals for assigned programs and projects
Complete assigned tasks in a timely manner communicating with broader team members effectively across all internal channels to ensure clarity
Uphold RSM brand standards and best practices
Provide critical thinking about campaign approach and tactical
Proactively manage multiple projects and deadlines
Actively seek out and participate in skills development training as defined by career development goals 25.
Email and marketing automation responsibilities:
Design execute and optimize email marketing campaigns for RSM US and RSM Canada marketing and brand programs
Understand program and channel benchmarks monitor campaigns to meet or exceed
Recommend copy design and format adjustments to improve open and clickthrough rates
Champion testing to improve datadriven decision making
Accurately connect Marketo campaigns to CRM to ensure data flow to support defined measurement strategy
Contribute to reporting for demand generation campaigns
Review peer campaigns for second set of eyes accuracy collaborate on problemsolving
Participate in power user training and office hours to ensure consistency across enterprise
Identify opportunities for process campaign or platform strategy improvements and bring forward to leadership 65.
Other duties as assigned 10.
EDUCATION/CERTIFICATIONS
Bachelors degree in marketing communications digital marketing or computer science (preferred) or 4 years equivalent business experience
Marketo certification (or ability to achieve within 6 months) preferred
TECHNICAL/SOFT SKILLS
Expert understanding of Marketo suite of tools; required
Expert understanding of email marketing and multichannel marketing automation;
Experience with sales and marketing channel integration
Awareness of data sources across marketing tech stack (Adobe Experience Manager Adobe Analytics Marketo CRM HootSuite Google SEMrush etc
Experience with Workfront project management tool a plus
Awareness of global data and consumer privacy regulations and best practices preferred
Strong command of American English with excellent written and verbal communication skills to effectively engage with stakeholders in the US and Canada.
EXPERIENCE
6 years of experience in email marketing and marketing automation experience preferably within a large global organization or professional services environment
Deep understanding of buyer journey preferably in B2B environment
LEADERSHIP SKILLS
Comfortable working asynchronously across a global team with the ability to project manage multiple initiatives simultaneously
Ability to influence peers and internal clients to achieve objectives
Sense of responsibility for campaign objectives and tactic performance across a collaborative work environment with many stakeholders
At RSM we offer a competitive benefits and compensation package for all our offer flexibility in your schedule empowering you to balance lifes demands while also maintaining your ability to serve more about our total rewards at
RSM does not tolerate discrimination and/or harassment based on race; colour; creed; sincerely held religious beliefs practices or observances; sex (including pregnancy or disabilities related to nursing); gender (including gender identity and/or gender expression); sexual orientation; HIV Status; national origin; ancestry; familial or marital status; age; physical or mental disability; citizenship; political affiliation; medical condition (including family and medical leave); domestic violence victim status; past current or prospective service in the Indian Armed Forces; Indian Armed Forces Veterans and Indian Armed Forces Personnel status; predisposing genetic characteristics or any other characteristic protected under applicable provincial employment legislation.
Accommodation for applicants with disabilities is available upon request in connection with the recruitment process and/or employment/ is committed to providing equal opportunity and reasonable accommodation for people with disabilities. If you require a reasonable accommodation to complete an application interview or otherwise participate in the recruiting process please send us an email at .
Required Experience:
Senior IC
Employment Type
Full-Time
