Senior Marketing Strategy Manager- Supply
Senior Marketing Strategy Manager- Supply
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Salary Not Disclosed
1 Vacancy
Job Description
About ThredUp
ThredUp is transforming resale with technology and a mission to inspire the world to think secondhand first. By making it easy to buy and sell secondhand ThredUp has become one of the worlds largest online resale platforms for apparel shoes and accessories. Sellers love ThredUp because we make it easy to clean out their closets and unlock value for themselves or for the charity of their choice while doing good for the planet. Buyers love shopping value premium and luxury brands all in one place at up to 90 off estimated retail price. Our proprietary operating platform is the foundation for our managed marketplace and consists of distributed processing infrastructure proprietary software and systems and data science expertise. With ThredUps ResaleasaService some of the worlds leading brands and retailers are leveraging our platform to deliver customizable scalable resale experiences to their customers. ThredUp has processed over 172 million unique secondhand items from 55000 brands across 100 categories. By extending the life cycle of clothing ThredUp is changing the way consumers shop and ushering in a more sustainable future for the fashion industry.
Recognized on TIME Most Influential Companies of 2023 Digidays WorkLife 50 2023 TIMEs Best Inventions of 2022 and Lattices People Success Awards 2022.
How Youll Make An Impact:
We are seeking a strategic Senior Marketing Strategy Manager to join our Integrated marketing team. This individual will focus primarily on building and executing a comprehensive marketing strategy to grow the supply side of our marketplace. The Senior Marketing Strategy Manager will be a thought partner to the Sr. Director of Marketing Strategy and will work closely with Product and Merchandising leaders to shape the overall seller journey to meet both buy and sell side goals and drive quality supply. This role will also own seller focused research and competitive insights. In addition to growing high quality supply the Senior Marketing Strategy Manager manager will drive high impact product marketing and strategic projects to meet buyer and seller focused goals across the business. This role reports to the Sr. Director Marketing Strategy.
In This Role Youll Get To:
Supply Marketing Strategy and
Build out comprehensive seller focused marketing strategy including: positioning targeting communication approach channel strategy promotional levers and playbook for ramping supply
Develop roadmap for testing seller focused messaging
Plan and execute evergreen and ad hoc supply marketing campaigns including writing master briefs and project managing channel level
Collaborate with channel owners (CRM paid social organic social) to drive testing and initiatives roadmap that meet supply goals
Refine marketing KPIs and reporting focused on meeting supply goals
Advance seller experience and meet marketing goals by diving deep into the supplier journey / funnel and identify opportunities to shape evolution of the supply product roadmap in close partnership with Product & Merchandising leads
Seller and Supply Focused Competitive Insights
Build deep understanding and empathy for seller experience champion the seller perspective in marketing and crossfunctional forums
Drive seller research to inform positioning of supply offerings and guide seller marketing strategies
Conduct regular competitive analysis to understand potential risks and opportunities on supply
Evolve buyers focused research tools to include seller perspective
Product Marketing and Strategic Initiatives (Buyer and Seller)
Provide product marketing POV to amplify high impact features across marketing channels supporting buyer side projects when needed
Own and drive strategic marketing initiatives programs and special projects to meet evolving business goals
Support and grow marketing led strategic partnerships
What Were Looking For:
7 years of experience in product marketing brand marketing or a strategic marketing role preferably within consumer services marketplace ecommerce or retail environments.
Proven ability to develop and execute marketing strategies that drive measurable outcomes.
Strong project management skills with the ability to manage multiple initiatives set priorities and drive in a fastpaced environment.
Highly strategic with ability to sequence projects to deliver quick wins while also keeping line of sight to longer term vision
Proven ability to collaborate crossfunctionally and influence stakeholders across Product Merchandising and Marketing teams.
Experience using research and insights to inform positioning messaging and gotomarket strategies.
Datadriven mindset and approach to decisionmaking and performance measurement.
Exceptional communication skills with the ability to craft compelling narratives influence stakeholders at all levels and present insights effectively.
At ThredUp your base pay is one part of your total compensation package. This role pays between $140000 and $150000 and your actual base pay will depend on your skills qualifications experience and location.
Many ThredUp employees also have the opportunity to own shares of ThredUp stock. ThredUp employees are eligible for discretionary restricted stock unit awards as well as a discount when purchasing ThredUp stock if voluntarily participating in ThredUps Employee Stock Purchase Plan. Subject to eligibility requirements youll also receive other benefits: Comprehensive medical & dental coverage vision 401k life and disability insurance.
This role is not eligible for visa sponsorship.
What We Offer:
4day work week with Fridays off
Hybrid work environment: 3 days in the office and 1 day remote each week
Competitive salary (we leverage market data)
Many ThredUp employees also have the opportunity to own shares of ThredUp stock and are eligible for discretionary restricted stock unit awards
Employee stock purchase plan
Flexible PTO (take the time you need) 13 company holidays
Paid Sabbatical after 3 years of full time employment
Generous paid parental leave for new mothers and fathers
Medical dental vision 401k life and disability insurance offered
We live by our Core Values of Transparency SpeakingUP Thinking Big Infinite Learning Influencing Outcomes & Seeking the Truth
We believe diversity inclusion and belonging is key for our team
At ThredUp our mission has been built on extending the lives of millions of unique clothing items. Much like our inventory we are proud to have fostered a workplace that is oneofakind. As a company focused on diversity inclusion and belonging we are committed to ensuring our employees are comfortable bringing their authentic selves to work every day. A unique perspective is critical to solving complex problems and inspiring a new generation to think secondhand first. Be you.
If you are a candidate with a disability and have a reasonable accommodation request for the job application process please email the specific details of your disability related accommodation request. This email address is reserved for candidates with disabilities only. General application inquiries will not receive a response.
Required Experience:
Manager
Employment Type
Full-Time
