Vice President Marketing
Vice President Marketing
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Salary Not Disclosed
1 Vacancy
Job Description
At Collective Health were transforming how employers and their people engage with their health benefits by seamlessly integrating cuttingedge technology compassionate service and worldclass user experience design.
Role Overview
As Vice President of Marketing you will be a key member of our leadership team developing and executing comprehensive marketing strategies that establish our distinct voice in the healthcare technology space. Youll build and lead a high performing marketing team which delivers demonstrable value. Marketing initiatives that you will own will amplify our brand expand demand engage our key constituencies and articulate our unique place in the healthcare ecosystem. This role offers the opportunity to influence the future of healthcare delivery and shape how millions of employees interact with their health benefits.
Key Responsibilities
- Develop and implement a compelling marketing strategy that establishes and enhances Collective Healths unique identity and market position
- Collaborate closely with product management to understand the product vision strategy and roadmap and translate these into compelling marketfacing narratives and gotomarket plans.
- Craft clear concise and differentiated value propositions key messages and target audience segmentation for each product and feature. Ensure consistent messaging across all marketing channels.
- Track key performance indicators (KPIs) related to product marketing activities analyze results and iterate on strategies to optimize performance.
- Lead and develop a highperforming marketing team spanning product marketing brand growth marketing and demand generation and PR/communications
- Oversee brand positioning messaging and value propositions to align with the companys strategic goals
- Leverage knowledge of market trends customer insights and competitive strategies to evolve the overall marketing strategy effectively.
- Develop a strategy to grow company and leadership visibility at key strategic events and conferences. Drive market positioning and thought leadership content that establishes industry authority through white papers case studies and research reports
- Identify and pursue partnerships collaborations or sponsorships that enhance brand visibility and reputation.
- Guide content and communications team members in creating compelling narratives and content that resonate with target audiences including clients prospects partners and members
- Manage and optimize marketing budget establishing clear performance goals and ROI metrics with monthly visibility into performance and spend impact
- Drive the adoption of innovative marketing tools and technologies including AIpowered marketing solutions
- Foster crossfunctional collaboration with product sales and customer success teams to ensure aligned gotomarket and demand generation strategies
- Create and maintain competitive analysis frameworks to identify market opportunities and differentiation strategies
- Translate market insights into actionable strategies across Collective Health partnering with Product to highlight new technology advancements.
- Track record of successful ABM (AccountBased Marketing) campaigns
Required Qualifications
- 15 years of progressive marketing experience including 5 years in senior leadership roles
- Track record of building and leading highperforming marketing teams
- Demonstrated success in product marketing datadriven marketing and performance marketing strategies
- Deep understanding of product marketing principles and best practices.
- Ability to translate complex technical concepts into clear and compelling marketing messages.
- Experience managing dualaudience marketing strategies (B2B and B2C)
- Strong strategic thinking and analytical skills with the ability to translate insights into actionable brand initiatives.
- Excellence in brand building and strategic storytelling (healthcare benefits space is a plus!
- Outstanding communication and presentation abilities
- Bachelors degree in Marketing Business or related field; MBA preferred
- Proficiency with marketing automation platforms CRM systems and analytics tools
Preferred Qualifications
- Experience managing communications initiatives
- Background in founderled organizations and fastpaced startup environments
- Knowledge of HIPAA compliance and healthcare regulatory and data privacy requirements
- Proven experience in healthcare technology particularly working with providers and/or health plans
- Experience with marketing technology stack implementation and optimization
Pay Transparency Statement
This is a hybrid position based out of our San Francisco office. Hybrid employees are expected to be in the office two days per week. #LIhybrid
The actual pay rate offered within the range will depend on factors including geographic location qualifications experience and internal equity. In addition to the salary you will be eligible for stock options and benefits like health insurance 401k and paid time off. Learn more about our benefits at Francisco CA Pay Range
Why Join Us
- Missiondriven culture that values innovation collaboration and a commitment to excellence in healthcare
- Impactful projects that shape the future of our organization
- Opportunities for professional development through internal mobility opportunities mentorship programs and courses tailored to your interests
- Flexible work arrangements and a supportive worklife balance
We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race religion color national origin gender sexual orientation age marital status veteran status or disability status. Collective Health is committed to providing support to candidates who require reasonable accommodation during the interview process. If you need assistance please contact .
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Chief
Employment Type
Full Time
