Sr Creative Development Scale Manager Retail Experience Offline Sales Marketing

As the Offline Sr. Creative Development & Scale Manager you are passionate about the retail experience. You create the content strategy for how new products from Echo Fire TV Fire Tablets and Kindle come to life offline. Working in a crossfunctional team environment you are looked as the expert for Amazon offline across the voice assistant and smart home categories. You understand the retail landscape demo and fixture technologies and translate creative direction to our technology framework. This position will play a pivotal role in gathering requirements and guiding the creative direction for all asset needs across channels and devising efficient strategies for the launch of content at scale for our instore merchandising demo devices digital screens and detail page experiences.

As the Offline Sr. Creative Development & Scale Manager you are also responsible for overseeing the endtoend content creation and upload for Amazons retail store and demo experiences. This role blends project management expertise with a deep understanding of content strategy creative vision and our target audience to deliver innovative and impactful content. You strive to invent and simplify creating strategies and playbooks that the offline global teams use to make their every day jobs easier. Your North Star is creating an offline experience that is barraising quickly recognized by Amazon shoppers globally while staying true to our brand voice.


Key job responsibilities
Lead the offline content strategy for Amazon devices ensuring alignment with overall brand objectives and customer needs
Be a strategic thoughtleader and collaborator with product marketing product management and design to determine the right messaging priorities for the offline environment.
Clarify and drive project commitments and maintain clear chains of accountability by leading and facilitating meetings with key stakeholders
Oversee the production of engaging and informative print materials digital content and video assets tailored to different Amazon devices
Develop the overarching offline communication campaign themes that should be incorporated in our messaging instore
Develop comprehensive playbooks and templates to guide consistent and effective communication across various channels
Stay updated on industry trends and emerging technologies for content management
Implement scalable processes to streamline content creation and distribution across various marketing channels
Be the champion for our offline playbook making changes as needed in collaboration with the design team so we can invent and simplify as we scale
Guide the offline design/copywriter or agency to tell a story across a portfolio of devices and/or categories
Anticipate changes and bottlenecks provide escalation management anticipate and make tradeoffs balance the customer needs versus technical and operational constraints; and encourage risktaking behavior to maximize customer obsession
Manage the budget for the onfixture video content and design spend for the Retail Experience team
Proven track record of taking Ownership and Delivering Results

A day in the life
You must be responsive detail oriented and flexible to handle change. You are right a lot able to see around corners and comfortable with ambiguity. You have the ability to work with new and newtoworld concepts and creating user stories that are easily digestible. You go back and forth easily with high level strategies across categories while diving deep to learn the nuances of specific product launches. You think like the customer representing them in all meetings you attend. You obsess to get the small details right that matter without sacrificing speed to market. You have backbone and disagree and commit by being the voice of the customer in internal reviews.

About the team
The Amazon Offline Device Sales & Marketing (OSM) team expands the distribution and availability of Amazon Devices by initiating and managing partnerships with North America offline retailers. This role sits within the Retail Experience team that support all of our offline experience through retail partners (e.g. Best Buy Target Home Depot) both instore and online and other nonAmazon consumer sales channels. This includes consumer electronics mass merchant regional chains DIY hardware club store across multiple market segments outside of Amazon physical stores. This is a highly collaborative role that will work across multiple Amazon device categories to create and execute unique strategies that reach a variety of different customers.

6 years of professional noninternship marketing experience
Experience using data and metrics to drive improvements
Experience with Excel or Tableau (data manipulation macros charts and pivot tables)
Experience building executing and scaling crossfunctional marketing programs
Experience leading gotomarket for consumer software or hardware product launches

Experience using any of SQL or other analytical tools for conducting data analysis
Experience with customer segmentation profiling and targeting

Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race national origin gender gender identity sexual orientation protected veteran status disability age or other legally protected status.

Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees supervisors and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees supervisors and staff to ensure exceptional customer service; and follow all federal state and local laws and Company policies. Criminal history may have a direct adverse and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above as well as the abilities to adhere to company policies exercise sound judgment effectively manage stress and work safely and respectfully with others exhibit trustworthiness and professionalism and safeguard business operations and the Companys reputation. Pursuant to the Los Angeles County Fair Chance Ordinance we will consider for employment qualified applicants with arrest and conviction records.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process including support for the interview or onboarding process please visit for more information. If the country/region youre applying in isnt listed please contact your Recruiting Partner.

Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $128600/year in our lowest geographic market up to $212600/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on jobrelated knowledge skills and experience. Amazon is a total compensation company. Dependent on the position offered equity signon payments and other forms of compensation may be provided as part of a total compensation package in addition to a full range of medical financial and/or other benefits. For more information please visit This position will remain posted until filled. Applicants should apply via our internal or external career site.