Lead Digital Growth Strategy Personalization Analyst
Lead Digital Growth Strategy Personalization Analyst
Employer Active
Job Alert
You will be updated with latest job alerts via email
Share
Job Alert
You will be updated with latest job alerts via email
Job Description
Job Description:
This position requires office presence of a minimum of 5 days per week and is only located in the location(s) posted. No relocation is offered
This role is critical in driving insights for our personalization decision engine evaluating recommending and implementing analytic strategies to predict improve support and measure business success.
The ideal candidate will help enhance our understanding of customers enabling timely and relevant communications to meet their needs. This role empowers the business to make better decisions by developing insights for everyone from product managers to executives.
This position demands a proactive datadriven professional with strong analytic expertise and the ability to thrive in a dynamic environment. The ideal candidate will have a proven track record of driving successful personalization initiatives and possess excellent communication and collaboration skills.
Key Responsibilities
Data Analytics and Optimization
Utilize advanced analytics to gather insights on customer behavior and performance metrics.
Collaborate with analytics teams to interpret data identify trends and optimize digital strategies.
Implement datadriven decisionmaking processes to enhance customer journeys improve site performance and drive digital sales growth across AT&Ts ecosystem.
Develop Strategic Insights
Apply advanced analytical skills to gain insights into business and model performance clearly presenting results.
Develop strategic insights and optimization of personalization strategies.
Partner closely with Digital Product and Analytic teams to solve problems and identify trends and opportunities.
Influence Decision Making
Influence decisions made by the team through the presentation of databased insights.
Effectively communicate insights to upper management in support of strategic decisionmaking.
Collaboration and Partnership
Work closely with internal and external business partners in building implementing tracking and improving decision strategies.
Partner with crossfunctional teams to identify new opportunities requiring the use of modern data and modeling techniques.
Collaborate with various departments to enhance the customer journey and ensure alignment in personalization initiatives.
Business Analysis
Conduct thorough business analysis to identify key performance indicators and metrics that drive business success.
Develop comprehensive reports and dashboards that provide actionable insights to stakeholders.
Continuously monitor and evaluate the effectiveness of personalization strategies and make recommendations for improvement.
Qualifications
Bachelors degree in Analytics Data Science Business or a related field.
MBA or advanced degree preferred.
57 years of experience in marketing or ecommerce analytics with a proven track record of measuring personalization strategies.
Strong understanding of digital marketing channels digital tools and best practices.
Proficiency in analytics platforms (e.g. Google Analytics Adobe Analytics) and marketing automation tools.
Excellent leadership communication and project management skills.
Ability to manage multiple priorities and thrive in a fastpaced environment.
Experience with personalization platforms and technologies.
Knowledge of customer relationship management (CRM) systems.
Familiarity with emerging digital trends and technologies (e.g. AI machine learning AR/VR).
Strategic Thinker: Ability to develop and execute strategic initiatives that align with business goals.
DataDriven: Strong analytical skills and the ability to use data to drive decisions and improvements.
Collaborative: Proven ability to work effectively with crossfunctional teams and build strong relationships.
Innovative: Creative thinker who proactively identifies and solves problems
Joining our team comes with amazing perks and benefits:
- Medical/Dental/Vision coverage
- 401(k) plan
- Tuition reimbursement program
- Paid Time Off and Holidays (based on date of hire at least 23 days of vacation each year and 9 companydesignated holidays)
- Paid Parental Leave
- Paid Caregiver Leave
- Additional sick leave beyond what state and local law require may be available but is unprotected
- Adoption Reimbursement
- Disability Benefits (short term and long term)
- Life and Accidental Death Insurance
- Supplemental benefit programs: critical illness/accident hospital indemnity/group legal
- Employee Assistance Programs (EAP)
- Extensive employee wellness programs
- Employee discounts up to 50 off on eligible AT&T mobility plans and accessories AT&T internet (and fiber where available) and AT&T phone
Weekly Hours:
40Time Type:
RegularLocation:
Dallas TexasSalary Range:
$143800.00 $215800.00It is the policy of AT&T to provide equal employment opportunity (EEO) to all persons regardless of age color national origin citizenship status physical or mental disability race religion creed gender sex sexual orientation gender identity and/or expression genetic information marital status status with regard to public assistance veteran status or any other characteristic protected by federal state or local law. In addition AT&T will provide reasonable accommodations for qualified individuals with disabilities.AT&T is a fair chance employer and does not initiate a background check until an offer is made.
Required Experience:
IC
Employment Type
Full-Time
