Web Content Manager 1
Web Content Manager 1
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Job Description
We are the leading provider of professional services to the middle market globally our purpose is to instill confidence in a world of change empowering our clients and people to realize their full potential. Our exceptional people are the key to our unrivaled inclusive culture and talent experience and our ability to be compelling to our clients. Youll find an environment that inspires and empowers you to thrive both personally and professionally. Theres no one like you and thats why theres nowhere like RSM.
The Web Content Team Manager Lead is responsible for the digital content experience on and . He or she leads a team of content publishers who follow best practices and advance the RSM website user experience across 7500 web pages supporting brand awareness and marketing programming for RSM US and RSM Canada creating strong engagement and lead conversion opportunity.
The web content team lead collaborates with global editorial design and engineering teams to ensure the website templates and storytelling approach meets business and user needs. They codevelop creative and content brief templates web page templates and project management processes to allow for steamlined asynchonrous site content management The web content team manager in collaboration with the digital content leader manages high priority and sensitive web content changes with appropriate urgency and confidentiality.
This role works with the digital content leader and the website digital product team to define site best practices and authoring guidelines and ensures consistent delivery across the web content team. They advise internally among the web content team or across internal RSM stakeholders on page layout and functional design. The team lead may also serve as primary content author for complex or innovative projects as needed.
The web content leader must understand the firms overarching demand generation talent and brand programming strategies and is responsible for defining the RSM website hierarchy and taxonomy to support those goals and communicate that effectively to stakeholders and authoring team members.
He or she is a digital content enthusiast who stays current on best practices around SEO web design and conversion optimization helps devise A/B testing strategies and coaches teams on content optimizations.
Web content team leader responsibilities 65.
Understand RSMs demand generation brand awareness and talent marketing strategies to inform web channel strategy
Uphold RSM brand standards and digital and content marketing best practices
Collaborate with digital teams to identify tools vendors and processes to efficiently deliver web content at scale.
Work collaboratively with team members in other firm functions to ensure the brand and web content strategy are incorporated to effectively convey the firms promise mission and values across an intuitive user experience
Oversee department workflow and capacity utilizing external resources or solutions where appropriate.
Build strong working relationships and establish a regular communication cadence of information to other groups and individuals.
Collaborate with CMG and agency teams to design website experiences that accelerate user engagement including mockups and minor copyediting suggestions
Provide creative direction on advanced page experiences with defined experimentations; evolve/update best practices based on success metrics
Share learnings with team members and across CMG as appropriate
Work with website engineers to solve technical problems and/or recommend new functionality
Review site performance and identify opportunities for authoring changes that may drive improvements
Recommend content component or template changes that will improve the web experience work with design and engineers to adjust and educate
Recommend A/B testing and work with the Adobe Target lead to implement and monitor as appropriate
Identify and help create training opportunities for content publishers
Collaborate with digital content director to define content tagging standards metadata management and business rules across platforms
Understand content strategies and integration points for approved alternate web experiences.
Functional responsibilities 25.
Oversee all content publishing for and
Maintain firm and web brand standards across all page experiences periodically review site for adherence to best practices review and advise on content escalations in collaboration with design and editorial
Understand data and content integration points such as Marketo Brightcove Adobe Analytics etc. to ensure technical quality for page development
Oversee largescale website projects (i.e. navigation updates brand refresh updates across the site homepage redesign)
Assist with publishing content on urgent confidential complex or high profile projects.
Other duties as assigned 10.
EDUCATION/CERTIFICATIONS
Bachelors degree in marketing communications digital marketing journalism or design (preferred) or 4 years equivalent business experience
TECHNICAL/SOFT SKILLS
Demonstrated expertise using enterprise content management systems/web platforms
Adobe Experience Manager
Proficient with digital and content marketing strategy;
Demonstrated understanding of SEO best practices preferred
Disciplined approach to brand style grammar including discernment regarding escalations
Understanding of data sources and user experience connection points across marketing tech stack i.e. Adobe Experience Manager Adobe Analytics Marketo CRM Google SEMrush etc
Experience with work management tools Workfront preferred
EXPERIENCE
8 years of experience in web content publishing and site optimization preferably within a large global or professional services organization
Deep understanding of buyer journey preferably in B2B environment
3 years of team management and people leadership experience with global teams preferred
LEADERSHIP SKILLS
An exceptional client service attitude possessing an outstanding proactive approach to working collaboratively with others
Ability to motivate and inspire a team and deliver prescriptive feedback to both team members and stakeholders;
Proven track record of mentoring and coaching all levels
Ability to oversee multiple projects allocating team resources in alignment with project prioritization and individual skills
Confident collaborating asynchronously across a global team
At RSM we offer a competitive benefits and compensation package for all our offer flexibility in your schedule empowering you to balance lifes demands while also maintaining your ability to serve more about our total rewards at
RSM does not tolerate discrimination and/or harassment based on race; colour; creed; sincerely held religious beliefs practices or observances; sex (including pregnancy or disabilities related to nursing); gender (including gender identity and/or gender expression); sexual orientation; HIV Status; national origin; ancestry; familial or marital status; age; physical or mental disability; citizenship; political affiliation; medical condition (including family and medical leave); domestic violence victim status; past current or prospective service in the Indian Armed Forces; Indian Armed Forces Veterans and Indian Armed Forces Personnel status; predisposing genetic characteristics or any other characteristic protected under applicable provincial employment legislation.
Accommodation for applicants with disabilities is available upon request in connection with the recruitment process and/or employment/ is committed to providing equal opportunity and reasonable accommodation for people with disabilities. If you require a reasonable accommodation to complete an application interview or otherwise participate in the recruiting process please send us an email at .
Required Experience:
Manager
Employment Type
Full-Time
