Product Marketing Senior Manager - CVS Media Exchange CMX

At CVS Health were building a world of health around every consumer and surrounding ourselves with dedicated colleagues who are passionate about transforming health care.

As the nations leading health solutions company we reach millions of Americans through our local presence digital channels and more than 300000 purposedriven colleagues caring for people where when and how they choose in a way that is uniquely more connected more convenient and more compassionate. And we do it all with heart each and every day.

Our Organization is at the heart of our member patient and customer experiences as we have a unique focus on defining meaningful moments for those we serve. Our north star is creating heartfelt personalized moments by listening to feedback to remove existing obstacles and simplify enterprise experiences. You are joining a team that cares for the wellbeing of our colleagues by working together in a supportive collaborate and agile environment.

CVS Media Exchange CMX is dedicated to driving measurable outcomes for our suppliers merchants stores GMs brand advertisers and agencies. Our fullfunnel ad solutions leverage CVSs instore and online data extensive reach and to provide measurable results for our clientele. With a range of flexible pricing and buying models including selfservice; these solutions help businesses build brand awareness engage with CVS consumers and convert CVS consumers to shoppers.

Position Summary

Within our fastgrowing retail media network CVS Media Exchange (CMX) we are seeking an experienced Senior Product Marketing Manager. This leader is responsible for leading the development and of comprehensive marketing and sales enablement strategies that work backwards from the needs of our customers and drive awareness and adoption of digital solutions. In this role you will partner with cross functional teams to conduct research and build business cases to shape the digital product strategy and roadmap. With a growing suite of advertising products you will develop gotomarket strategies and plans that include persona definition audience & measurement product positioning and messaging and craft materials for Sales and external stakeholders to drive product adoption and revenue.

The ideal candidate will be collaborative results oriented and manically focused on building product strategies that solve market needs with a track record of successfully launching features in the market. As part of a small team you will need to be comfortable operating with autonomy and thrive in a startup environment. The Senior Product Marketing Manager will also have strong writing and communication skills and proven ability to own new initiatives in partnership with crossfunctional teams (sales marketing product data science & more). Experience working in media or retail advertising is preferred.

Your responsibilities will include:

• Craft and execute productspecific marketing plans and strategies to advance CMX audience & measurement positioning and adoption
• Develop clientcentric audience & measurement narratives to ensure continuity of messaging and presentation of product value and benefits
• Provide guidance to the data science & business intelligence teams on their gotomarket strategy and identify channels tactics and content for campaigns
• Build marketing & sales enablement strategies that translate technical information into commercially relevant assets including presentations product videos sell sheets case studies infographics PR and more
• Be the advocate and voice of the customer by leveraging primary and secondary research to get a deeper understanding of our customer segments and markets and sharing with internal teams

Location

This role is hybrid and commutable to one of the following Corporate Hubs which you must work in the office of 3 days a week (Tuesday Thursday): Wellesley MA Woonsocket RI New York NY Blue Bell PA or Chicago IL.

Required Qualifications:

• 5 years of marketing experience with a foundation of retail/CPG ecosystem and digital media
• 3 years crossfunctional leadership experience
• 2 years of retail media or retail agency strategy experience
• 2 years of digital marketing experience including examples of testing and validating new opportunities

Preferred Qualifications:

• Experience in product marketing for digital advertising B2B software data products or ideally Retail Media
• Clear understanding of the retail media landscape and solid understanding of advertising ecosystem and platforms
• Proven ability to work cross functionally with data science product management marketing and sales teams
• Excellent communication skills in both written and oral forms across a diverse audience base
• Structured thinker and analytical comfortable mining and utilizing data for strategy and collateral creation
• Selfmotivated and embrace working in a continuously evolving fastpaced environment

Education
Bachelors degree in Business Marketing or related field or equivalent (HS Diploma and 4 years of experience) required.

Pay Range

The typical pay range for this role is:

This pay range represents the base hourly rate or base annual fulltime salary for all positions in the job grade within which this position falls. The actual base salary offer will depend on a variety of factors including experience education geography and other relevant factors. This position is eligible for a CVS Health bonus commission or shortterm incentive program in addition to the base pay range listed above. This position also includes an award target in the companys equity award program.

Our people fuel our future. Our teams reflect the customers patients members and communities we serve and we are committed to fostering a workplace where every colleague feels valued and that they belong.

Great benefits for great people

We take pride in our comprehensive and competitive mix of pay and benefits investing in the physical emotional and financial wellness of our colleagues and their families to help them be the healthiest they can be. In addition to our competitive wages our great benefits include:

• Affordable medical plan options a 401(k) plan (including matching company contributions) and an employee stock purchase plan.

• Nocost programs for all colleagues including wellness screenings tobacco cessation and weight management programs confidential counseling and financial coaching.

• Benefit solutions that address the different needs and preferences of our colleagues including paid time off flexible work schedules family leave dependent care resources colleague assistance programs tuition assistance retiree medical access and many other benefits depending on eligibility.

For more information visit anticipate the application window for this opening will close on: 04/25/2025

Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal state and local laws.