Sr Technical Analyst MarTech

The opportunity

The Sr. Technical Analyst MarTech is responsible for supporting the implementation and maintenance of all digital analytics tools and Adobe Marketing technology integration for our Manulife US segment. You will collaborate with digital channel owners to ensure proper tagging of their marketing technology and tracking of specific elements/dimensions and partner with IT on the continuous development process of enhancements made on our web and app properties. The MarTech Implementation Consultant will improve efficiencies across the organization and establish standard methodologies for all business units. They are at the forefront of digital analytics implementation technology advancements and explore areas of opportunities.

Responsibilities

• Support the implementation and maintenance of Digital analytics tools (Adobe Analytics Tag Management System Adobe Launch) for the new/existing web properties.
• Work closely with business analysts to define implementation requirements Functional/Tagging Specification Documents and maintain documentation on processes of implementation.
• Collaborate with IT on continuous development work and closely align initiatives on our web properties.
• Develop customize and fix events and tags in complex environments with the use of JavaScript XML HTML and CSS.
• Implement analytics tracking codes and assist in quality assurance to ensure tagging functionality across all web properties.
• Improve user web experience by conducting A/B tests and targeting on different pages with Adobe Target providing insights for strategic decisionmaking.
• Seek out standard processes in digital analytics enablement including eventdriven data layer standardization Adobe MarTech integration etc.

How will you create an impact

A successful candidate will have experience in multiple subject areas; particularly around analytics technology and digital analytics tagging strategy and a solid understanding of digital measurement. The Sr. Technical Analyst MarTech will collaborate with digital marketing optimization IT and external providers to offer mentorship on outstanding tagging solutions data integration and digital analytics governance. They will devise the standardized tagging methodology that will drive the ITled architectural decisions required to support the platform and will oversee its implementation to ensure that the most relevant variables may be easily extracted using digital analytics and marketing technology systems.

What motivates you

• You obsess about customers listen engage and act for their benefit.
• You think big with curiosity to discover ways to use your agile approach and enable business outcomes.
• You thrive in teams and enjoy getting things done together.
• You take ownership and build solutions focusing on what matters.
• You do what is right work with integrity and speak up.
• You share your humanity helping us build a diverse and inclusive work environment for everyone.

What we are looking for

• Undergraduate degree in engineering computer science or ITrelated field
• At least 3 years of demonstrated experience in digital analytics such as Adobe Analytics or Google Analytics focusing on measurement of digital performance data integration and development.
• Strong JavaScript XML HTML CSS and computer programming concepts
• Advanced knowledge of dynamic tagging solutions (Adobe Launch/DTM Google Tag Manager)
• Handson experience in eventdriven data layer implementation for Adobe Analytics
• Handson experience creating and maintaining SDR implementations.
• Adobe Analytics and related Adobe Experience cloud tools expert (Adobe Experience Manager Target Audience Manager RTCDP Adobe APIs etc.
• Selfmotivated standout colleague with a strategic approach
• Strong organizational communications and time management skills

What can we offer you

• A competitive salary and benefits packages.
• A growth trajectory that extends upward and outward encouraging you to follow your passions and learn new skills.
• A focus on growing your career path with us.
• Flexible work policies and strong worklife balance.
• Professional development and leadership opportunities.

Our commitment to you

• Valuesfirst culture

We lead with our Values every day and bring them to life together.

• Boundless opportunity

We create opportunities to learn and grow at every stage of your career.

• Continuous innovation

We invite you to help redefine the future of financial services.

• Delivering the promise of Diversity Equity and Inclusion

We foster an inclusive workplace where everyone thrives.

• Championing Corporate Citizenship

We build a business that benefits all stakeholders and has a positive social and environmental impact.

About Manulife and John Hancock

Manulife Financial Corporation is a leading international financial services provider helping people make their decisions easier and lives better. To learn more about us visit is an Equal Opportunity Employer

At Manulife/John Hancock we embrace our diversity. We strive to attract develop and retain a workforce that is as diverse as the customers we serve and to foster an inclusive work environment that embraces the strength of cultures and individuals. We are committed to fair recruitment retention advancement and compensation and we administer all of our practices and programs without discrimination on the basis of race ancestry place of origin colour ethnic origin citizenship religion or religious beliefs creed sex (including pregnancy and pregnancyrelated conditions) sexual orientation genetic characteristics veteran status gender identity gender expression age marital status family status disability or any other ground protected by applicable law.

It is our priority to remove barriers to provide equal access to employment. A Human Resources representative will work with applicants who request a reasonable accommodation during the application process. All information shared during the accommodation request process will be stored and used in a manner that is consistent with applicable laws and Manulife/John Hancock policies. To request a reasonable accommodation in the application process contact .