Senior Marketing Manager SEO CRO
Senior Marketing Manager SEO CRO
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1 Vacancy
Job Description
Thumbtack helps millions of people confidently care for their homes.
Thumbtack is the one app you need to take care of and improve your home from personalized guidance to AI tools and a bestinclass hiring experience. Every day in every county of the U.S. people turn to Thumbtack to complete urgent repairs seasonal maintenance and bigger improvements. We help homeowners know which projects to do when to do them and who to hire from our growing community of 300000 local service businesses. If making an impact inspires you join us. Imagine what well build together.
About the Marketing Team
Were a team of digital marketers that create engaging campaigns across channels and we work closely with crossfunctional partners (Brand Product Engineering and Data Science) to drive growth on both sides of Thumbtacks marketplace. We are nimble and innovative and our teams mission is to help customers solve their home care needs by discovering and using Thumbtacks platform.
About the Role
We are seeking a highly experienced Senior Manager SEO and CRO to drive the holistic health performance and growth of our website through strategic and technical excellence. This role will be responsible for overseeing organic search strategy managing website health diagnosing and resolving fluctuations in performance and leading crossfunctional SEO initiatives. As a senior member of the team you will not only execute but also shape our longterm SEO strategy ensuring alignment across product engineering content and marketing teams.
What youll do
- Develop & Execute SEO & AIO Growth Strategy Build and drive a datadriven roadmap that fuels sustainable organic growth optimizing for both traditional search and AIpowered discovery experiences.
- FutureProof for AIDriven Search Stay ahead of evolving AI search models (e.g. Google SGE Bing Copilot Perplexity) and develop strategies to optimize content for AIgenerated results and answer engines.
- Optimize Web Experience & Discoverability Enhance site architecture internal linking structured data and onpage elements to improve user engagement and visibility across search ecosystems.
- Lead Overall Web Site Health Conduct indepth sitewide audits monitor site performance (core web vitals crawlability indexation) and scalable solutions for technical SEO issues to ensure search engine accessibility.
- CrossFunctional Leadership Collaborate with Product Engineering Design and Analytics to embed SEO and AIdriven strategies into platform and content development.
- Performance Analytics & Insights Analyze search trends AIdriven ranking factors and traffic shifts to identify growth opportunities and communicate impact to stakeholders.
- Drive Content & Marketing Integration Support content teams in optimizing for search intent AIgenerated powered recommendations and best practices within a headless CMS.
In order to be successful you must bring
- Deep expertise in SEO with 7 years of experience managing largescale dual sided marketplace websites.
- Strong technical SEO skills including site architecture structured data Core Web Vitals log file analysis and rendering optimization.
- Ability to balance with strategic thinking and drive crossfunctional initiatives with measurable business impact.
- Proficiency in SEO analytics tools (Google Search Console BrightEdge Ahrefs SimilarWeb SEMRush OnCrawl Screaming Frog etc..
- Experience leading SEO projects in an agile product/engineering environment and working with sprint planning.
- CRO Expertise & Experimentation Strong background in A/B testing multivariate testing and user behavior analysis to optimize conversion paths. Experience with tools like Optimizely VWO Google Optimize or equivalent.
- DataDriven Decision Making Proficiency in analyzing user journeys heatmaps and funnel performance using Google Analytics Amplitude Fullstory Hotjar or similar to drive UX and conversion improvements.
- Strong data analysis skills with the ability to translate insights into actionable recommendations.
- Excellent communication and stakeholder management skills with experience influencing crossfunctional teams.
#LIRemote
Thumbtack embraces diversity. We are proud to be an equal opportunity workplace and do not discriminate on the basis of sex race color age pregnancy sexual orientation gender identity or expression religion national origin ancestry citizenship marital status military or veteran status genetic information disability status or any other characteristic protected by federal provincial state or local law. We also will consider for employment qualified applicants with arrest and conviction records consistent with applicable law.
Thumbtack is committed to working with and providing reasonable accommodation to individuals with disabilities. If you would like to request a reasonable accommodation for a medical condition or disability during any part of the application process please contact: .
If you are a California resident please review information regarding your rights under California privacy laws contained in Thumbtacks Privacy policy available at .
Required Experience:
Chief
Employment Type
Full Time
