Director Digital Strategy and Analytics
Director Digital Strategy and Analytics
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Job Description
At FNBO our employees are the heart of our storyand were committed to their success! Please see below the details of this career opportunity and how it fits into our organizations success.
Our Modern Flexible Workplace:
Summary of the Job:
About This Role:
Who you are:
You bring leadership experience an advanced understanding of the digital marketing ecosystem and the ability to manage largescale complex initiatives while fostering innovation and optimizing digital marketing efforts across the organization. You thrive in a role demanding fast paced analysis and innovation crossfunctional collaboration creative solutioning and enterpriselevel thinking. You love to learn. You embrace variety and challenge and are able to partner across business lines to develop new ways of working within existing structures and regulation. You have a demonstrated ability to analyze data and objectives manage multiple largescale initiatives communicate with impact analyze outcomes integrate learnings and pivot as needed throughout the process. You are passionate about the customer doing whats right and delivering value.
Responsibilities:
- Lead and manage the digital media strategy budgeting and measurement for FNBO Brand and Banking Division ensuring alignment with overall business goals customercentric objectives and enterpriselevel initiatives.
- Build the longterm vision and business cases for digital marketing innovations (which may include automation personalization and advanced attribution modeling) or enhancement of systems tools data or design to meet given or expanding objectives.
- Develop and execute a comprehensive SEO strategy focusing on onpage offpage and technical SEO best practices to improve organic visibility and traffic.
- Oversee data collection analysis and reporting across all digital channels. Develop performance dashboards and communicate a clear link between marketing activities and business results.
- Regularly track and report on the digital marketing ROI making recommendations to improve performance based on insights and changing market conditions aligned to business goals.
- Work closely with senior leadership stakeholders and department heads to prioritize digital initiatives optimize resources and drive the digital transformation agenda.
- Drive the use and advancement of marketing analytics to assess campaign effectiveness and continuously refine strategies for campaign efforts.
- Manage and ensure compliance with regulatory and legal requirements for all efforts staying in front of all privacy and customer data regulations.
- Identify evaluate and manage relationships with external vendors and agencies ensuring longterm partnerships that drive performance.
- Report to executive leadership on digital marketing initiatives providing both strategic and competitive insights and tactical recommendations for optimization.
- Oversee the continuous refinement of marketing performance metrics working to streamline reporting processes and improve campaign visibility.
- Evaluate present and execute process and workflow adjustments for automation simplification or enhancement
- Continuous Learning and Innovation: Stay ahead of digital marketing trends emerging technologies SEO and industry best practices to implement innovative marketing solutions.
- Lead or assist with other marketingdriven projects as assigned.
The Ideal Candidate for This Role:
Required Qualifications:
- Bachelors degree in Marketing Business Data Analytics or a related field.
- 7 years of experience in digital marketing SEO and data analytics.
- Expertise in SEO digital media channels and analytics platforms (Google Analytics Adobe Analytics).
- Experience with attribution model development and budget planning
- Firm understanding of digital technology stacks and the ability to lead initiatives
- Strong understanding of paid media strategies and audience segmentation.
- Proven leadership and team collaboration experience.
- Strong analytical mindset with a resultsdriven approach.
- Excellent written and verbal communication
- Ability to expand knowledge and learn new skills or technologies
- Selfmotivated collaborative organized able to work independently
Desired Qualifications:
- Certified Financial Marketing Professional certification 5 years of related experience or Masters degree in a related field
- Experience with CRM & marketing automation (preferably Salesforce Sales/Service Clouds Marketing Cloud Adobe Analytics Datorama)
Compensation:
Compensation range (base pay): $95857.00$162957.00
This role may have a specific starting pay within this range.
Final compensation offer to candidate may vary from posted hiring range based upon work experience education and/or skill level.
Benefits Overview:
We offer a variety of benefits designed to keep you and your family physically and financially healthy. Not only do we offer a competitive salary and worklife balance we offer benefits to match your needs:
Medical Dental Vision Insurance
401k With Matching Contributions
Time Off Programs
Health Savings Account (HSA)/Dependent Care
Employee Banking
Growth Opportunities
Tuition Assistance
ShortTerm/LongTerm Disability Insurance
Learn more about FNBO benefits here: additional information regarding compensation and benefits email FNBO at . To ensure you receive a response include the number of this job (listed below) in the subject line of your message.
Job number: REqual Opportunity & Belonging:
FNBO believes that the quality of our employee experience is at the heart of our customer experience. One key pillar of our intended employee experience is Belonging. Belonging means we are committed to fostering a workplace culture where employees of all backgrounds feel valued recognized and empowered to be their authentic selvesno matter their role or where they are in their journey.
FNBO is an equal opportunity employer for all employees and applicants and makes employment decisions without regard to status or identity.
Click here to download EEO is The Law SelfPrint Poster
Click here to download EEO is The Law Supplement for Federal Contractors
Click here to download EEO is The Law GINA Supplement
FNBO is an Equal Opportunity/Affirmative Action/Veterans/Disability Employer Member FDIC
FNBO follows federal law regarding the use of (this applies to all nonCalifornia applicants)
Application Deadline:
All our jobs will be posted for a minimum of 5 calendar days. Job postings may come down prior to 5 calendar days based on volume of applicants.
Required Experience:
Director
Employment Type
Full-Time
