Sr Brand Strategist Brand Innovation Lab
Sr Brand Strategist Brand Innovation Lab
Posted on :
13-04-2025
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1 Vacancy
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Job Description
The Brand Strategists primary role is to provide creative and media insights to internal creative teams that helps position Amazon as a fullfunnel advertising partner with a primary focus on topoffunnel brand advertising campaigns. This role takes the lead in gathering data and research from across the Amazon ecosystem and beyond to construct insights that drive creative briefs and campaign pitches help clients better understand how to construct investment in Amazon analyze results to help drive additional business and help all parts of the Brand Innovation Lab org find opportunities to optimize our approach to brand strategy. The role will interface with clients sales various product and data/research teams while working closely with Brand Innovation Labs creative and program management team members.
Key job responsibilities
Work with various teams across Amazon to curate firstparty data and research pull thirdparty research and leverage your experience and intuition to develop insights the creative team can use to develop creative campaigns and solutions to respond to client RFPs and briefs
Stay informed on various market trends that are relevant to the top endemic advertisers
Become an expert on the various channels within the Amazon ecosystem so you can quickly assess customer behavior trends that are relevant to the media and creative solutions proposed
Be a leader within the team on Amazon channels and customer engagement opportunities
Work closely with sales and account teams and Brand Innovation Lab Sr Solutions Managers on account planning and media recommendations that support creative proposals
Work with internal teams to conduct a range of tests and studies (e.g. brandlift study) to address specific client questions or needs
Work with the team to conduct reviews of unsuccessful proposals to identify opportunities to improve our pitches and increase win rate
Lead internal discussions regarding tracking and reporting requirements for all relevant campaigns to ensure we can report on what was promised in the pitch
Work with the account team to conduct postcampaign reports and analyses of performance against predetermined brand success metrics that help clients see the value of working with Amazon for brand campaigns and to help sell through additional work
Identify reporting opportunities using nonfirstparty data sources like social media
Help develop the Amazon story for why clients should feel compelled to work with Amazon by helping them understand how they can benefit from our customer obsession
Blend quantitative and qualitative approaches to achieve outcomes
The ideal candidate will have a passion for data be a strategic thinker be driven to find solutions where none are readily apparent and have a track record of achieving impressive results. You will thrive in ambiguous situations and be motivated by the opportunity to build something new from scratch. You naturally turn to data to assess marketing effectiveness and develop solutions. You think big but with an eye to a smooth and successful . You are a force multiplier helping all aspects of our work be more effective from better customer experiences to delivering more effective campaigns to increasing win rate and strength of client relationshipsyou fill a crucial role in the Brand Innovation Lab org taking the next step in our evolution.
About the team
Brand Innovation Lab pushes boundaries on advertising products and creates flagship experiences that help the worlds largest advertisers deliver value to customers and impact the longterm growth strategy of Amazon Advertising. The team develops unique ad productagnostic campaign ideas that bring customer insights to life across Amazon and uncover new ideas that will grant clients access to new parts of the Amazon canvas through integrated brand partnerships and product betas.
8 years of driving compelling creative strategy and at an agency or inhouse creative team experience
Bachelors degree
Knowledge of InDesign Photoshop Illustrator Keynote
Experience developing crossfunctional relationships with product consumer research and marketing teams to develop strategy and consumer insights that drive compelling creative executions
Experience leading creative development of innovative creative from concept to delivery
Experience managing creative (internal team of designers copywriters external agencies and freelancers)
Experience presenting creative concepts effectively to senior executives
Experience managing multiple projects and meeting aggressive deadlines
Amazon is an equal opportunities employer. We believe passionately that employing a diverse workforce is central to our success. We make recruiting decisions based on your experience and skills. We value your passion to discover invent simplify and build. Protecting your privacy and the security of your data is a longstanding top priority for Amazon. Please consult our Privacy Notice to know more about how we collect use and transfer the personal data of our candidates.
Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race national origin gender gender identity sexual orientation protected veteran status disability age or other legally protected status.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process including support for the interview or onboarding process please visit for more information. If the country/region youre applying in isnt listed please contact your Recruiting Partner.
Key job responsibilities
Work with various teams across Amazon to curate firstparty data and research pull thirdparty research and leverage your experience and intuition to develop insights the creative team can use to develop creative campaigns and solutions to respond to client RFPs and briefs
Stay informed on various market trends that are relevant to the top endemic advertisers
Become an expert on the various channels within the Amazon ecosystem so you can quickly assess customer behavior trends that are relevant to the media and creative solutions proposed
Be a leader within the team on Amazon channels and customer engagement opportunities
Work closely with sales and account teams and Brand Innovation Lab Sr Solutions Managers on account planning and media recommendations that support creative proposals
Work with internal teams to conduct a range of tests and studies (e.g. brandlift study) to address specific client questions or needs
Work with the team to conduct reviews of unsuccessful proposals to identify opportunities to improve our pitches and increase win rate
Lead internal discussions regarding tracking and reporting requirements for all relevant campaigns to ensure we can report on what was promised in the pitch
Work with the account team to conduct postcampaign reports and analyses of performance against predetermined brand success metrics that help clients see the value of working with Amazon for brand campaigns and to help sell through additional work
Identify reporting opportunities using nonfirstparty data sources like social media
Help develop the Amazon story for why clients should feel compelled to work with Amazon by helping them understand how they can benefit from our customer obsession
Blend quantitative and qualitative approaches to achieve outcomes
The ideal candidate will have a passion for data be a strategic thinker be driven to find solutions where none are readily apparent and have a track record of achieving impressive results. You will thrive in ambiguous situations and be motivated by the opportunity to build something new from scratch. You naturally turn to data to assess marketing effectiveness and develop solutions. You think big but with an eye to a smooth and successful . You are a force multiplier helping all aspects of our work be more effective from better customer experiences to delivering more effective campaigns to increasing win rate and strength of client relationshipsyou fill a crucial role in the Brand Innovation Lab org taking the next step in our evolution.
About the team
Brand Innovation Lab pushes boundaries on advertising products and creates flagship experiences that help the worlds largest advertisers deliver value to customers and impact the longterm growth strategy of Amazon Advertising. The team develops unique ad productagnostic campaign ideas that bring customer insights to life across Amazon and uncover new ideas that will grant clients access to new parts of the Amazon canvas through integrated brand partnerships and product betas.
8 years of driving compelling creative strategy and at an agency or inhouse creative team experience
Bachelors degree
Knowledge of InDesign Photoshop Illustrator Keynote
Experience developing crossfunctional relationships with product consumer research and marketing teams to develop strategy and consumer insights that drive compelling creative executions
Experience leading creative development of innovative creative from concept to delivery
Experience managing creative (internal team of designers copywriters external agencies and freelancers)
Experience presenting creative concepts effectively to senior executives
Experience managing multiple projects and meeting aggressive deadlines
Amazon is an equal opportunities employer. We believe passionately that employing a diverse workforce is central to our success. We make recruiting decisions based on your experience and skills. We value your passion to discover invent simplify and build. Protecting your privacy and the security of your data is a longstanding top priority for Amazon. Please consult our Privacy Notice to know more about how we collect use and transfer the personal data of our candidates.
Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race national origin gender gender identity sexual orientation protected veteran status disability age or other legally protected status.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process including support for the interview or onboarding process please visit for more information. If the country/region youre applying in isnt listed please contact your Recruiting Partner.
Required Experience:
Senior IC
Employment Type
Full-Time
Department / Functional Area
Key Skills
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