Senior Associate Marketing
Senior Associate Marketing
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Job Description
Wayfair believes everyone should live in a home they love. Through technology and innovation Wayfair makes it possible for shoppers to quickly and easily find exactly what they want from a selection of millions of items across home furnishings dcor home improvement housewares and more. Committed to delighting its customers every step of the way Wayfair is reinventing the way people shop for their homes from product discovery to final delivery.
This is a full time hybrid role: Monday to Thursday in the office Friday remote.
Who We Are
Were not just a team; were a dynamic international force powered by creativity deep consumer knowledge and relentless ambition. As a member of the EU Promotions team one of our Marketing departments youll drive tangible results through strategic content development and crossfunctional project management. The Promotions team plays a key role in driving the business forward. We achieve this by staying at the forefront of innovation leveraging market insights and orchestrating wide collaboration across the many departments involved in our operations from Supplier Management to Pricing to Onsite Marketing.
Major Campaigns are Wayfairs primary shopping holidays and events throughout the year (example: Way Day Black Friday plus a number of smaller more frequent campaigns). They are not only a foundational part of Wayfairs promotional strategy but also a central lever through which we achieve outsized topline growth as a company. We are looking for someone who will lead our Major Campaigns strategy and operations with an eye on how to innovate and improve this overall offering in line with business priorities across our UK and Ireland platforms (B2C as well as B2B).
This is a highvisibility role where you will need to manage a team of up to two junior Associates. You will own a number of crossfunctional relationships across commercial marketing and data science teams at the Sr. Associate/ Manager/ Senior Manager level. You will be primarily responsible for the successful of campaign strategies and have a key role in influencing future campaign strategy planning and evolution.
What Youll Do
- Own the strategy and optimization for Major Campaigns across our European websites both B2B and B2C
- Manage a small team to drive operational implementation on a biweekly basis incl. impact reporting.
Oversee the end to end of all EU major shopping holidays including marketing channel coordination pricing and profit alignment executional timelines tooling product selection and more.
- Monitor and assess the performance of said campaigns in each market identify trends (incl. market developments customer behavior and competitor activities) and generate datadriven insights to refine and enhance future campaigns.
Innovate on campaign strategy working closely with North American counterparts to understand where its possible to iterate and optimize existing campaigns both for our customers and suppliers.Work closely with tech teams to influence roadmaps to improve the user interface of relevant offers tools as well as the customer facing experience.
- Play a role in influencing Wayfair EUs overall Promotional strategy and Promo Calendar
What Youll Need
- Bachelors degree in business marketing or another quantitative field of study (e.g. sciences engineering economics). Masters degree is a plus
- 4 years of full time experience in analytical commercial or quantitative roles
- Prior experience in digital marketing management consulting startup/tech finance and/or strategy with an analytical emphasis is highly valued
- Excellent written and oral communication skills in English
- Interdisciplinary project management and teamwork skills you are reliable and thoughtful in managing your responsibilities you care about the outcome & quality of your work and the work of your team
- A total ownership mindset ability to thrive in a highly ambiguous and fastpaced environment with a bias for action and a get stuff done attitude while maintaining a customerlense (e.g. understand what a good customer experience looks like)
- Strong business acumen hunger for driving results you quickly grasp KPIs and metrics and constantly look for opportunities to improve performance and automate processes
- Excellent critical thinking and stakeholder management skills ability to break down and communicate complex ideas and influence senior leaders and crossfunctional partners
- Strong quantitative analytics with a technical lean ability to generate insights and solutions or build a story and strategy from large data sets. SQL / GBQ knowhow is preferred
About Wayfair Inc.
Wayfair is one of the worlds largest online destinations for the home. Whether you work in our global headquarters in Boston or in our warehouses or offices throughout the world were reinventing the way people shop for their homes. Through our commitment to industryleading technology and creative problemsolving we are confident that Wayfair will be home to the most rewarding work of your career. If youre looking for rapid growth constant learning and dynamic challenges then youll find that amazing career opportunities are knocking.
No matter who you are Wayfair is a place you can call home. Were a community of innovators risktakers and trailblazers who celebrate our differences and know that our unique perspectives make us stronger smarter and wellpositioned for success. We value and rely on the collective voices of our employees customers community and suppliers to help guide us as we build a better Wayfair and world for all. Every voice every perspective matters. Thats why were proud to be an equal opportunity employer. We do not discriminate on the basis of race color ethnicity ancestry religion sex national origin sexual orientation age citizenship status marital status disability gender identity gender expression veteran status genetic information or any other legally protected characteristic.
Your personal data is processed in accordance with our Candidate Privacy Notice If you have any questions or wish to exercise your rights under applicable privacy and data protection laws please contact us at.
Required Experience:
Senior IC
Employment Type
Full Time
