About the Role:

Grade Level (for internal use):

The Role:

Based in London or New York the Head of Global Demand Generation will drive the strategy and of marketing initiatives aimed at generating leads and driving customer acquisition. You will manage a team of highly skilled and datadriven marketers who develop and implement innovative campaigns across multiple channels optimize the customer journey and leverage analytics to enhance performance. Your partners will include sales leadership product Enterprise marketing campaign and events marketing to ensure alignment and maximize the effectiveness of demand generation will leverage your advanced understanding of market trends client behavior and the competitive landscape to set a clear and inspiring demand generation vision that aligns with the enterprise and division strategy.

The Impact:

In this pivotal role you will significantly shape the companys global demand generation strategy directly influencing lead generation and customer acquisition efforts. By guiding the marketing team in the development and of innovative multichannel marketing campaigns you will have a direct influence driving demand for our solutions across key markets. Your ability to optimize the customer journey and leverage analytics will drive higher conversion rates and improve overall marketing performance. Collaborating closely with sales leadership and crossfunctional teams you will ensure cohesive strategies that align with business objectives. Your success will be measured by the growth in qualified leads the effectiveness of marketing initiatives and the overall contribution to revenue growth.

The Career Opportunity:

The Head of Global Demand Generation will report to the Global Head of Marketing and sit on the Marketing Leadership Team. Your innovative ideas and opportunity to directly influence revenue may provide you with multiple opportunities to engage with the broader Commercial Senior Leadership Team. Further growth opportunities may include partnering crossfunctionally on key strategic projects and presenting your insights to senior leadership and other divisions as relevant.

You will have exposure to many aspects of the business as well as influential investors and financial market stakeholders which will further enhance your knowledge and understanding of the fastevolving and everchanging credit markets to fuel your decisionmaking around your leadgenerating will lead highly visible multidisciplinary project teams or initiatives across the organization influencing stakeholders to support key initiatives.

The Team/Business:

The Marketing team is an inclusive professional and wellregarded team within S&P Global Ratings. The culture is inclusive and flexible with expectations of high performance and accountability. The Marketing team has a variety of experience in Product Campaign Operations/Analytics Digital and Events Marketing creating a rich base of resource and knowledge for you to learn from and contribute to. Your colleagues in the Sales Product Market Outreach Communications Analytical and Research & Development teams have deep expertise in the capital and credit markets alongside focus areas including private markets emerging markets sustainable finance and decentralized finance. You will also partner with Demand Generation colleagues from the other S&P Global divisions to align share best practice and collaborate.

Once fully briefed on accountabilities and expectations you will be given a high degree of independence with ongoing support from the Global Head of will be recognized as an expert and coach others on complex matters leading the team in how to live S&P Global purpose and values and how to connect them to the daytoday work.

Key Responsibilities:

This role is appropriate for someone with either a sales or marketing background. The Ideal candidate will be highly skilled at:

• Strategy Development:Creating and implementing demand generation strategies that align with overall business goals.

• Extensive knowledge of the debt capital markets and ratings market (both public and private markets) from both an issuer and investor perspective across all asset classes (both public and private markets) and knowledge of the sustainable bond market and products relevant to that market.

• Campaign Management: Designing executing and optimizing multichannel marketing campaigns (e.g. email social media content marketing paid advertising).

• Campaign to Journey Transition: Leading the shift from audiencefocused campaigns to highly personalized journeys based on behaviors.

• Lead Generation: Developing tactics to attract and convert leads including nurturing campaigns and funnel optimization.

• Team Leadership: Leading and mentoring the demand generation team fostering a culture of innovation and continuous improvement.

• Analytics and Reporting: Analyzing campaign performance metrics to assess effectiveness and ROI and making datadriven recommendations for future initiatives.

• Collaboration: Working closely with sales campaign events and product marketing and other teams to ensure alignment and support for lead conversion efforts.

• Budget Management: Overseeing the demand generation budget and ensuring efficient allocation of resources.

Compensation/Benefits Information: (This section is only applicable to US candidates)

S&P Global states that the anticipated base salary range for this position is $158550 to $194540. Final base salary for this role will be based on the individuals geographic location as well as experience level skill set training licenses and certifications.

Qualifications/Skills Required:

• Education:Bachelors degree in Finance Business or a related field; MBA preferred. A degree in Marketing would be an advantage but not essential.

• Experience:An S&P Global employee at this level would typically have 15 years of experience in sales or revenue/demand generation roles with deep knowledge of the sales funnel.

• Leadership Skills:Proven ability to lead and manage a team effectively.

• Technical Proficiency: Familiarity with marketing automation tools (e.g. Pardot Marketo) and CRM systems (e.g. Salesforce).

• Project Management: Strong organizational skills and ability to manage multiple projects simultaneously.

• Communication Skills: Excellent verbal and written communication skills for effective collaboration and presentation.

• Creative Thinking: Ability to develop innovative marketing strategies and campaigns.

• CrossFunctional Collaboration:Experience working collaboratively across departments including sales product development and senior leadership.

• Adaptability:Ability to thrive in a fastpaced dynamic environment and adapt to changing market conditions and business will demonstrate the ability to make difficult decisions and adapt to changing circumstances.

About S&P Global Ratings
At S&P Global Ratings our analystdriven credit ratings research and sustainable finance opinions provide critical insights that are essential to translating complexity into clarity so market participants can uncover opportunities and make decisions with conviction. By bringing transparency to the market through highquality independent opinions on creditworthiness we enable growth across a wide variety of organizations including businesses governments and institutions.

S&P Global Ratings is a division of S&P Global (NYSE: SPGI). S&P Global is the worlds foremost provider of credit ratings benchmarks analytics and workflow solutions in the global capital commodity and automotive markets. With every one of our offerings we help many of the worlds leading organizations navigate the economic landscape so they can plan for tomorrow today.

For more information visit In It For You

Our Purpose:

Progress is not a selfstarter. It requires a catalyst to be set in motion. Information imagination people technologythe right combination can unlock possibility and change the world.

Our world is in transition and getting more complex by the day. We push past expected observations and seek out new levels of understanding so that we can help companies governments and individuals make an impact on tomorrow. At S&P Global we transform data into Essential Intelligence pinpointing risks and opening possibilities. We Accelerate Progress.

Our People:

Were more than 35000 strong worldwideso were able to understand nuances while having a broad perspective. Our team is driven by curiosity and a shared belief that Essential Intelligence can help build a more prosperous future for us all.

From finding new ways to measure sustainability to analyzing energy transition across the supply chain to building workflow solutions that make it easy to tap into insight and apply it. We are changing the way people see things and empowering them to make an impact on the world we live in. Were committed to a more equitable future and to helping our customers find new sustainable ways of doing business. Were constantly seeking new solutions that have progress in mind. Join us and help create the critical insights that truly make a difference.

Our Values:

Integrity Discovery Partnership

At S&P Global we focus on Powering Global Markets. Throughout our history the worlds leading organizations have relied on us for the Essential Intelligence they need to make confident decisions about the road ahead. We start with a foundation of integrity in all we do bring a spirit of discovery to our work and collaborate in close partnership with each other and our customers to achieve shared goals.

Benefits:

We take care of you so you cantake care of business. We care about our people. Thats why we provide everything youand your careerneed to thrive at S&P Global.

Our benefits include:

• Health & Wellness: Health care coverage designed for the mind and body.

• Flexible Downtime: Generous time off helps keep you energized for your time on.

• Continuous Learning: Access a wealth of resources to grow your career and learn valuable new skills.

• Invest in Your Future: Secure your financial future through competitive pay retirement planning a continuing education program with a companymatched student loan contribution and financial wellness programs.

• Family Friendly Perks: Its not just about you. S&P Global has perks for your partners and little ones too with some bestin class benefits for families.

• Beyond the Basics: From retail discounts to referral incentive awardssmall perks can make a big difference.

For more information on benefits by country visit: https://spgbenefits/benefitsummaries

Inclusive Hiring and Opportunity at S&P Global:

At S&P Global we are committed to fostering an inclusive workplace where all individuals have access to opportunities based on their skills experience and contributions. Our hiring practices emphasize fairness transparency and equal opportunity ensuring that we attract and retain top talent. By valuing different perspectives and promoting a culture of respect and collaboration we drive innovation and power global markets.

S&P Global has a Securities Disclosure and Trading Policy (the Policy) that seeks to mitigate conflicts of interest by monitoring and placing restrictions on personal securities holding and trading. The Policy is designed to promote compliance with global regulations. In some Divisions pursuant to the Policys requirements candidates at S&P Global may be asked to disclose securities holdings. Some roles may include a trading prohibition and remediation of positions when there is an effective or potential conflict of interest. Employment at S&P Global is contingent upon compliance with the Policy.