Marketing Manager B2B Customer Communications
Marketing Manager B2B Customer Communications
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Job Description
B2B Customer Communications Marketing Manager Wayfair Professional
Who We Are:
Wayfair Professional is the B2B arm of Wayfair catering to businesses of all sizes across industries such as interior design property management office spaces and more. We provide businesses with tailored solutions personalized experiences and dedicated support to help them find the perfect products for their spaces. Our Customer Communications team plays a crucial role in driving customer engagement retention and lifetime value through personalized and targeted messaging across multiple channels.
What Youll Do:
As the Customer Communications Marketing Manager you will own the development and optimization of customer communications across multiple marketing channels including Triggered and Batch Email Direct Mail Triggered and Batch Push and SMS. You will be responsible for leading a team to drive engagement revenue and customer satisfaction by delivering personalized datadriven messaging strategies. You will collaborate with crossfunctional teams including Sales Brand Marketing Product Engineering Data Science ABM and Creative to build and scale bestinclass marketing campaigns.
- Develop and execute multichannel marketing strategies to engage Wayfair Professional customers across email push SMS and direct mail.
- Own endtoend campaign management for triggered and batch communications from ideation and targeting to and performance analysis.
- Utilize segmentation and behavioral data to create personalized messaging that drives engagement conversions and retention.
- Optimize lifecycle marketing campaigns by implementing A/B tests analyzing customer and business behavior and iterating on messaging content and targeting strategies.
- Partner with Data Science and Analytics teams to measure performance identify trends and inform future marketing decisions.
- Leverage automation and dynamic content capabilities to enhance the efficiency and scalability of customer communications.
- Collaborate with Creative Product and Engineering teams to improve messaging templates ensure brand consistency and enhance the customer experience.
- Stay ahead of industry trends and best practices in customer engagement marketing automation and datadriven personalization to continuously enhance campaign effectiveness
What Youll Need
- 35 years of experience in CRM lifecycle marketing or multichannel customer communications preferably in a B2B or ecommerce environment.
- Strong understanding of email marketing push notifications SMS and direct mail strategies with experience leveraging data to drive personalization.
- Ability to pull transform and analyze data with SQL. Has advanced knowledge of spreadsheet capabilities (Excel Google Sheets) for automation analysis and data visualization.
- Experience with marketing automation platforms (e.g. Braze Salesforce Marketing Cloud Iterable or similar tools)
- Analytical mindset with the ability to interpret data measure campaign effectiveness and make datadriven decisions.
- Strong project management skills with the ability to manage multiple campaigns and priorities in a fastpaced environment.
- Excellent communication and collaboration skills with experience working crossfunctionally with creative product and technical teams.
- Knowledge of A/B testing segmentation and customer lifecycle marketing best practices.
- Passion for improving customer experiences through targeted and thoughtful marketing communications.
- Experience leading/managing teams is preferred
This is a hybrid position located in our Boston office. MTH are in office Fridays are remote.
About Wayfair Inc.
Wayfair is one of the worlds largest online destinations for the home. Whether you work in our global headquarters in Boston or in our warehouses or offices throughout the world were reinventing the way people shop for their homes. Through our commitment to industryleading technology and creative problemsolving we are confident that Wayfair will be home to the most rewarding work of your career. If youre looking for rapid growth constant learning and dynamic challenges then youll find that amazing career opportunities are knocking.
No matter who you are Wayfair is a place you can call home. Were a community of innovators risktakers and trailblazers who celebrate our differences and know that our unique perspectives make us stronger smarter and wellpositioned for success. We value and rely on the collective voices of our employees customers community and suppliers to help guide us as we build a better Wayfair and world for all. Every voice every perspective matters. Thats why were proud to be an equal opportunity employer. We do not discriminate on the basis of race color ethnicity ancestry religion sex national origin sexual orientation age citizenship status marital status disability gender identity gender expression veteran status genetic information or any other legally protected characteristic.
Your personal data is processed in accordance with our Candidate Privacy Notice If you have any questions or wish to exercise your rights under applicable privacy and data protection laws please contact us at.
Required Experience:
Manager
Employment Type
Full Time
