Membership Marketing Executive
Membership Marketing Executive
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Job Description
This role is based 4 days a week in our Academy House office with 1 day WFH
Sports Direct Membership has landed! is just the start and we are hiring a brand new Membership Marketing Executive who will be integral to launching memberships across our other brands including Flannels and Frasers.
- Collaborating with the Membership Marketing Manager to execute and manage the membership customer journeys and the management programme driving member engagement member value and retention
- Continuously improving the member experience identifying opportunities to reduce friction in activation of rewards and increasing active member rates
- Collaborating with the brand digital marketing and CRM teams to leverage all marketing channels effectively driving membership acquisition and engagement
- Utilising datadriven insights to identify customer needs and preferences helping to tailor the customer journeys accordingly
- Working closely with brand and design teams to generate membership specific content across digital and offline channels as well as planning and executing events and experiences
- Monitoring and measuring the effectiveness of the loyalty programme and providing actionable insights to optimise programme effectiveness
- Helping to define the proposition benefits and rewards and customer segmentation
- Working on membership collateral and T&Cs and FAQs ensuring all documentation is kept up to date with new initiatives
- Owning and managing email and mobile app calendar for membership aligning with wider teams to support business objectives
- Responsible for the briefing creative segmentation scheduling and delivery of all membership email and mobile app notifications.
- Delivering weekly and monthly reports focusing on email and mobile app notification performance feeding results back to the wider business
- Working with the wider CRM Team when and where support needed to brief create segment schedule and deliver nonmembership email and mobile app notifications
Qualifications :
- 12 years experience in marketing or a related field with exposure to loyalty or membership programs preferred (CRM experience is a must have as an alternative)
- Detailoriented with strong organisational skills to execute complex membership marketing campaigns effectively
- Collaborative mindset capable of working with various teams to deliver exceptional membership experiences
- Familiarity with marketing automation tools and CRM systems especially Emarsys
- Excellent communication and interpersonal skills to effectively collaborate with internal and external stakeholders
- Passionate about creating engaging and valuable experiences for customers through membership initiatives
Additional Information :
Along with your benefits package we also offer a wide range of perks for our colleagues:
Reward Recognition and Opportunities
Frasers Champion Our employees are at the heart of our business and we ensure individuals are recognised every single month for their hard work. Frasers Champion is a peer nominated scheme where 8 winners will receive double their pay for a month where they have thought without limits owned it or been relevant.
Fearless 1000 By October 2025 we want our share price to hit 10. If that happens for 30 or more consecutive trading days all colleagues across the business will receive a bonus! The top 1000 performers in the company will receive unprecedented bonuses worth from 50000 to 1million! Senior leaders across the business nominate these performers twice a year for embodying our core values and delivering exceptional performance*.
*subject to terms and conditions
Frasers Festival An event like no other! Frasers Festival is our celebration for Head Office and Retail Staff across the UK and Europe hosting a MEGA brand village guest speakers from the worlds biggest brands evening entertainment the ultimate Frasers Fearless Fitness Challenge and much more.
CEO Sessions Once a quarter we offer 20 employees the opportunity to attend our CEO Sessions ran by our CEO and leadership team. Employees have the chance to connect network and submit questions around specific topics such as our Sports or Luxury business.
Retail Reconnect In order to build the planets most admired and compelling brand ecosystem all employees must understand our business product and customers. Each financial year Head Office employees will gain insights by spending two days in one of our stores or the Warehouse. The goal is to learn how the work you do impacts our teams on the frontline and to bring ideas back to the office which will improve how we work.
Employee Welfare
Frasers Fit Our Everlast Gyms Team are on a mission to make our workforce the best and fittest on the planet! We run free gym classes for employees as well as discounted memberships to our clubs. Frasers Fit is our wellbeing programme which aims to support and improve colleagues Physical Financial & Mental wellbeing. The app is accessible for every employee and includes training nutrition and lifestyle advice all completely free.
Retail Trust We know that its not just about physical health mental wellness is equally important which is why all of our employees get free access and support from the Retail Trust charity. This includes a 24 hour wellbeing helpline wellness hub counselling and financial/legal support.
Whats next
Our Recruitment Team will be reviewing applications and all candidates will receive a response whether you are successful or unsuccessful. Shortlisted applicants may be asked to confirm a few key details before being invited to complete a 1 way video interview via our platform Hinterview. This will be behaviourally focussed and centred around how you align with our Culture and Values. If successful we anticipate two further interview stages with the Hiring Manager which will be more technically focussed and will include a task so we can see your skills in action.
Remote Work :
No
Employment Type :
Fulltime
Employment Type
Full-time
