Associate Marketing Communications Manager 97149

Relocation Assistance Offered Within Country
#97149 Addison Texas United States

The Associate Marketing Communications Manager role works in conjunction with the Senior Marketing Manager to create and manage marketing communication and programs to support product launches increase brand awareness grow our physician channel business and elevate consumer experience of the EltaMD brand in the US. Employs a customerfirst mentality across physical and digital channels to maximize customer acquisition retention and profitability.

Develops an indepth understanding for EltaMD across key business environments. Drive initiatives essential to the continued growth and evolution of marketing programs and overall business.

Principal Duties and Responsibilities:

Physician Channel Sales Enablement 60

• Develop sales and merchandising materials (including but not limited to digital inoffice/retail display printed collateral and branded apparel) to elevate brand communicate product launches and engage physician channel customers

• Drive and manage asset management and publishing tools that can help ensure brand consistency and provide brand guardrails

• Lead targeted activations and strategies for key customers and potential customers based on segmentation analysis

• Manage design and logistics of inperson and virtual customer events and industry conferences to provide a bestinclass brand experience

• Provide education to field team so they are empowered to leverage marketing support tools and technology

• Collaborate with field team to develop and launch promotions to strategically drive sales

• Connect with the field team and customers to understand marketing needs of the channel assess competitive activity and identify opportunities

• Partner with Supply Chain in managing inventory of physical collateral

CRM /Loyalty Program 30

CRM

• Support Sr Manager in building and launching CRM program to create customercentric personalized CX design and targeting to increase customer value and build brand love retention and advocacy

• Work closely with digital marketing team to align on personalization and consumer journey mapping to enhance the customer experience and improve campaign strategies

• Monitor relationships with existing customers through CRM systems and implement digital marketing techniques that will drive new customers and acquisition of 1st party data

Loyalty Program

• Support Sr. Manager in developing and launching a consumer(b2c) loyalty program and evolving the existing customer (b2b) loyalty program

• Own the endend loyalty customer experience in consumer and professional channels and champion what great customer experiences look like.

• Launch brand ambassador program for dermatologist residents to amplify sampling and build brand love

• Create and test rewards across multiple retention channels to create offerings that drive new product adoption build sustained brand loyalty and engage customers in our mission.

Research Analytics and Audience Segmentation 10

• Support the development of audience segmentation strategy and lifetime value of B2B and B2C customers

• Track and measure email communication KPIs to evaluate and improve on the results of all campaigns with a test/learn agenda

• Oversee the unification of disparate sets of customer data into a master view of every customer.

• Developing the 360degree view of the customer that paves the way for measuring customer satisfaction across all touchpoints along the customer journey.

This is not an exhaustive list of duties or functions.

Education/ Experience Requirements
Basic qualifications include: Bachelors Degree required in Marketing or related field with 5 years of work experience.

Preferred qualifications include: MBA CPG experience is a plus.

• Proven track record in a marketing role developing creative assets tools and programs and managing projects from brief to
• Experience with CRM customer acquisition conversion and loyalty marketing
• Work with crossfunctional teams and manage simultaneous projects and needs wearing multiple hats in a growing team
• Strong initiative and results oriented
• Ability to manage ambiguity and thrive
• Strong Project Management skills
• Team player with excellent interpersonal skills particularly with diverse cultures
• Thrives on digital innovation and evaluating trends in a changing landscape

Experience with below is a PLUS

• Proficiency using marketing automation platforms (Salesforce Marketing Cloud preferred)
• Experience with email automation triggers and deployment
• Demonstrated ability with data management including audience analysis and segmentation data capture
• Experience with A/B testing tools continuous improvement and optimization

Working Relationships
Does this position supervise: no

Travel Requirements
Expected percentage of travel: 10

Equal Opportunity Employer
Colgate is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race color religion gender gender identity sexual orientation national origin ethnicity age disability marital status veteran status (United States positions) or any other characteristic protected by law.

Are you interested in working for ColgatePalmolive You can apply online and attach all relevant documents such as a cover letter and resume or CV. Applications received by email are not considered in the selection process. Become part of our team. We look forward to your application.

ColgatePalmolive is a leading global consumer products company tightly focused on Oral Care Personal Care Home Care and Pet Nutrition. Colgate sells its products in over 200 countries and territories around the world under such internationally recognised brand names as Colgate Palmolive elmex Toms of Maine Sorriso Speed Stick Lady Speed Stick Softsoap Irish Spring Protex Sanex Elta MD PCA Skin Ajax Axion Fabuloso Soupline and Suavitel as well as Hills Science Diet and Hills Prescription Diet.

For more information about Colgates global business visit the Companys web site at . To learn more about Colgate Bright Smiles Bright Futures oral health education programme please visit . To learn more about Hills and the Hills Food Shelter & Love programplease visit . To learn more about Toms of Maine please visit .

Reasonable accommodation during the application process is available for persons with disabilities. Please contact with the subject Accommodation Request should you require accommodation.