Brand Manager Downstream Marketing
Brand Manager Downstream Marketing
Employer Active
Job Alert
You will be updated with latest job alerts via email
Share
Job Alert
You will be updated with latest job alerts via email
Not Disclosed
Salary Not Disclosed
1 Vacancy
Job Description
Our Brand Manager role is responsible for defining developing and implementing the brand strategy in one of Orthopaedic Instruments largest portfolios: Orthopedic Disposables. With new products on the horizon it requires launch support both in the field engaging with sales professionals and customers as well as internally working with several functions of the business. With several established products it requires a skillset strong in communication and analytics as responsibilities include consistent communication to the salesforce along with working closely with internal demand and supply partners. This role provides an incredible opportunity to work at one of Strykers largest business units and to manage a coveted portfolio.
Who we want:
Talent developers. Growthoriented managers who recruit and hire topperforming talent and prioritize the development of their team members.
Goaloriented orchestrators. People who can effectively coordinate and focus the work of skilled employees toward an important goal prioritizing to the right activities that lead to success.
Managers who drive performance. People who implement process improvements and leverage the talent of their team to consistently increase performance and productivity.
Network builders. Managers who build connections with other teams and divisions and coordinate crossfunctional collaboration.
What you will do:
The Manager Brand Marketing is the panEuropean brand expert who sets strategic direction and ensures for portfolio growth through development and of marketing campaigns and strategies portfolio development internal and external education strategies and European customer engagement campaigns.
In alignment with global strategy set annual and longrange brand/indications strategy to achieve required growth profit and market share targets
Create/distribute scalable assets tools marketing campaigns (menu) and best practices which can be localized for maximum impact
Identify education brand experience and customer engagement opportunities for both internal and external audiences to increase brand perception and value in collaboration with Education Manager.
Development of trust and strong relationships with LOCAL marketers sales professionals internal stakeholders and key customers (KOL)
In collaboration with the Divisional/Portfolio Marketing/Local Marketing teams creation of Annual Marketing Plan and portfolio roadmap over 35 year horizon
Work with country leadership to forecast demand develop relationships with supply chain partners
Define and execute regional product life cycle including phasein (launch) and phaseout (PLCM) of products
Provide analysis of business performance brand perception and other drivers of future brand performance. Define mitigating actions to deliver on strategy.
Partner with divisional resources to develop portfolio through new product development line extensions and M&A activity
In partnership with Education Manager identify internal training needs and create relevant content and training programs
Create Pan European scalable customer engagement events such as facility tours/events/congresses handson opportunities and medical education programs
Manage branding messaging positioning and pricing of assigned brands based on market customer and competitive insights
Take the lead in developing KOLs for the brand
With support from the Manager coordinate the HCP academy plans and execute in line with the power brand strategy
What you will need (required):
Bachelors degree required
8 years of work experience required
What you will need (preferred):
MBA
5 years medical device or marketing experience
2 years of people management experience
Required Experience:
Manager
Employment Type
Full-Time
