Communications and Marketing Manager dfm Maternity Cover

• Position: Communications & Marketing Manager (Maternity Cover)

• Hours:32 hrs/week

• Contract: Until 31 October 2025

• Location: Berlin (with occasional travel to Munich or NRW)

• Schedule:Flexible; some Saturdays are required for the Digital Women Program

• Salary: TVL E10 S12

• Works closely with Program Managers and Fundraising and Partnership teams

AsCommunications & Marketing Manager you will refine adjust and execute communications and marketing strategies that give visibility to three of ReDIs programs:

• Digital Women* Program (DWP) equipping FINTA* individuals with digital skills mentorship and job access.

• Digital Career Program (DCP) supporting newcomers through free parttime tech education and career readiness.

• Talent & Success Program bridging ReDI talent with job opportunities through job fairs summits and partnerships.

Youll drivedigital campaigns content creation and external communications to raise awareness boost recruitment and support fundraising for these lifechanging initiatives.

Strategy & Campaigns

• Lead national visibility efforts (Germanywide) through targeted campaigns storytelling and PR outreach.

• Coordinate largescale awareness initiatives across platforms and stakeholders such as#FundHerFutureandReDI Talent Summit.

• Monitor analyze and report on the effectiveness of campaigns and ads and adjust content based on realtime insights.

• Collaborate with the Fundraising & Partnerships teams to deliver donorfocused messaging and partner engagement campaigns.

Social Media & Content Creation

• Plan and publish content across LinkedIn Instagram and Hootsuite ensuring that tone and voice are consistent with brand

• Create engaging copy for newsletters blog posts press releases event descriptions and campaign materials.

• Support local teams (Berlin Munich NRW) with regional comms needs tailoring content for different learner groups that aligns with their user journeys

• Ensure GDPRcompliant photo and video collection of learners events and volunteers.

• Provide social media expertise to internal teams via Slack and internal channels.

• Curate alumni stories volunteer testimonials and impact stats to inspire donations and applications.

Advertising & Analytics

• Own and manage LinkedIn Ad Grant campaigns for student volunteer partner & donor recruitment.

• Track and report ad performance engagement and conversions.

• Test and improve copy formats and audience targeting to optimize campaign ROI.

Stakeholder Engagement

• Collaborate with the fundraising team to create compelling donor and partner communications integrating communication strategies with fundraising goals.

• Support outreach and engagement with alumni students and volunteers through storytelling and social media campaigns.

• Liaise with Program Managers to collect stories impact data and feedback.

What Were Looking For

• 5 years of experience in marketing/communications ideally in a nonprofit tech or education space

• Fluent in English with strong communication and coordination skills.

• Familiarity with genderinclusive communication

• Strong copywriting and storytelling skills (especially for digital & social platforms).

• Comfortable designing basicgraphics and visuals with a focus on social media formats.

• Strategic and creative thinker with strong project management abilities

• Comfortable using tools like HootsuiteCanva and analytics dashboards.

• Confidence inworking independently while collaborating with various stakeholders across multiple teams/locations
  
  

• Committed to diversity equity and digital inclusion

• Experience in project &campaign management content strategy and community engagement.
  
  

NicetoHave

• Fluency in German

• Experience with paid ad campaigns (LinkedIn Ads).

• Work with purpose and impact: Help close the gender and digital divide across Europe.

• Enjoy a flexible inclusive and empowering culture.

• Collaborate with an international team of passionate changemakers.

• Be part of a school that changes lives and stories that deserve to be heard.

ReDI School of Digital Integration is a nonprofit digital school for techinterested locals and newcomers in Germany.

We offer our studentshighquality training and the chance to collaboratewith the startup and digital industry.

Our aim is to provide our students with valuable digital skills and a strong network of tech leaders students and alumni to help create new opportunities for all.

ReDI School is an equal opportunity diversity and inclusion employer. We prohibit discrimination and harassment of any kind based on gender colour religion sexual orientation national origin disability gender identity or any other protected characteristic.