Paid Performance Manager

Agency :

Job Description :

Paid Performance Manager

Reporting To: Paid Performance Director

Office Location: Havas Village Leeds BlockHaus West Park LS16 6QG

ABOUT HAVAS MARKET:

We are Havas Market part of the Havas Media Network (HMN) a Network spanning almost 1000 people across London Leeds Manchester and Edinburgh.

As Havas Market our vision is to deliver limitless performance for our clients by breaking down the barriers within media to build cohesive multichannel experiences that combine tech and human flair. Havas Market expertise spans the following core specialist services: paid media (PPC paid social international) owned

(SEO CRO content creative localisation) and earned (digital PR social).

As a hub of performance specialists we work with clients directly via Havas Market while we also service the performance media needs of the other agency brands across HMN including Havas Media Arena Media and Ledger Bennett.

Across all agency brands within HMN we have defined shared values that shape the way we work and define what we expect from our people:

Human at Heart: You will respect empower and support others fostering an inclusive workplace and creating meaningful experiences.

Head for Rigour: You will take pride in delivering highquality outcomefocused work and continually strive for improvement.

Mind for Flair: You will embrace diversity and bold thinking to innovate and craft brilliant unique solutions.

These behaviours are integral to our culture and essential for delivering impactful work for our clients and colleagues.

THE ROLE:

Sitting as part of the PPC team based in Leeds this role will see you work exclusively within the B2B vertical. As such you will sit within a scaled performance community within the Havas Market organisation but you will need to be deeply connected into Ledger Bennett our global B2B marketing agency dedicated to

redefining B2B marketing through inventive authentic and ambitious strategies.

The principal elements of the role will be to manage 12 executives in the pursuit of performance excellence across your client set. You will be responsible for campaign implementation analysis optimisation delivery and evaluation across paid search and all relevant formats such as Performance Max Demand Gen and

possibly some app activity too. Working alongside the AD on these clients you will also have a chance to heavily influence strategy and lead on the implementation of innovative new solutions for your clients.

There will be client facing elements to this role and youll be required to attend regular calls/meetings as well as lead on larger monthly and quarterly meetings with the support of your line manager. As such its essential you feel comfortable with clients have strong communication skills as well as a proactive attitude

and a real hunger for success.

KEY RESPONSBILITIES:

Creation and management of PPC campaigns to effectively deliver client objectives and targets.

Drive best practice on your clients and through your team; specifically improving the quality of campaign delivery innovation and automation across PPC Performance Max and Demand Gen.

Develop a rich understanding of your clients audience and the consumer journey within the B2B vertical always striving to deliver richer insight to clients.

Develop and plan holistic paid performance strategies largely independently but with the support of your line manager where required.

Lean into the Ledger Bennett agency culture ensuring you attend team meetings ensuring you report back on key updates and represent the PPC team to the highest standard.

Adhere to Ledger Bennet / client SLAs and deadlines to ensure optimal service levels are consistently maintained.

Oversee and/or execute the optimisation of campaigns utilising the full breadth off bid management tools (SA360 and technologies at your disposal.

Help to drive innovation and creative solutions ensuring media firsts and beta use.

Oversee accurate and timely finance administration and budgeting.

Be the daytoday contact for client set. Leading maintaining and growing strong relationships with relevant client stakeholders.

Lead on client facing presentations on strategy campaign recommendations and results.

Deliver highquality client reporting including meaningful postcampaign analysis and actionable feedback.

Contribute towards wider team initiatives where required i.e. team training award entries attending industry events etc.

Maintain development plans roadmaps and media plans for clients.

Produce detailed media plans and supporting rationale documents that demonstrate a high level of expertise and innovation.

Manage personal development plans for direct reports ensuring SMART objectives are set.

Develop the expertise technical knowledge and allround skill set of all your direct reports.

DESIRABLE SKILLS AND EXPERIENCE:

2 years agency experience in a performance media role.

Demonstrable experience within B2B managing scaled budgets ideally crossmarket.

Previous experience with client facing responsibilities and building strong relationships.

Management experience desirable but not essential.

Good storytelling and presentation capability with the ability to communicate confidently and interpret performance marketing to clients and manage client expectations.

Extensive experience across Google/Microsoft Ads Analytics and SA360.

Experience and up to date knowledge of competitor tools.

Organised selfstarter with excellent attention to detail.

Strong project management skills with ability to manage multiple deadlines and stakeholders.

Good numeracy skills with strong knowledge/ experience of MS Excel.

Thorough attention to detail.

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Contract Type :

Here at Havas across the group we pride ourselves on being committed to offering equal opportunities to all potential employees and have zero tolerance for discrimination. We are an equal opportunity employer and welcome applicants irrespective of age sex race ethnicity disability and other factors that have no bearing on an individuals ability to perform their job.