Manager SEM Channel Lead Retail Bank
Manager SEM Channel Lead Retail Bank
Employer Active
Job Alert
You will be updated with latest job alerts via email
Share
Job Alert
You will be updated with latest job alerts via email
Job Description
Capital One a Fortune Magazine 100 Best Companies to Work For is seeking an innovative analytical Paid Search Manager to lead paid search marketing strategy and for Capital Ones retail bank. This role will drive a crossfunctional roadmap to accelerate our paid search efforts and will be a critical contributor to a digital marketing program that has seen rapid growth over the past several years.
As the paid search channel lead you will be responsible for scaling paid search campaigns for a portfolio of bank products while supporting the banks longer term business objectives and OKRs. Youll work closely with internal and external partners to oversee an SEM strategic agenda that encompasses channel innovation creative and landing page testing optimization strategies incrementality testing customer journey testing etc. This is a highly visible strategic role and the ideal candidate will have deep paid search expertise along with proven experience translating performance data into actionable marketing strategies. Additionally this candidate should be comfortable operating in white space building frameworks to solve problems and navigating a highly matrixed organization.
Responsibilities:
Lead development and of a strategic marketing agenda to attract engage and convert Bank prospects through search engine marketing.
Drive testing roadmap to inform measurement bidding targeting creative & landing page optimization that engages consumers and drives business results.
Steward the maintenance and monitoring of our SEM efforts with agency and internal analysts.
Serve as the primary point of contact for SEM agency partners ensuring search strategies are aligned to business priorities and campaigns are efficient and effective.
Partner with measurement team to uncover performance trends and insights that unlock actionable strategic opportunities
Provide recommendations for performance optimizations keyword opportunities campaign structuring targeting and other facets of paid search in accordance with business goals.
Keep pace with search engine and PPC industry trends and best practices to drive channel innovation.
Act as a goto SEM expert for internal teams democratizing search insights and learnings.
Serve as a mentor and coach to junior team members.
The ideal candidate:
Is obsessed with SEM and digital marketing in general.
Has experience managing enterprise SEM accounts with significant budgets
Is comfortable working with complex measurement models (attribution incrementality MMM)
Loves to leverage data to tell stories and uncover actionable insights.
Demonstrated Selfstarter with strong organizational skills ownership mentality ability to prioritize workloads and fast learner of new digital marketing and SEMspecific technology tools
Highly effective communicator with excellent presentation abilities; comfortable presenting in front of large audiences and executive leadership
Detailoriented with strong prioritization skills managing multiple projects stakeholders and deadlines while maintaining a high level of excellence
Thrives on the opportunity to lead and build in white space and the drive for results
Basic Qualifications:
Bachelors Degree or Military Experience
At least 5 years experience in managing SEM enterprise sized accounts
At least 3 years of experience in planning and analysis of paid digital programs
At least 3 years of experience with marketing analytics and optimization
At least 3 years experience with Google Analytics or Adobe Analytics Excel PowerPoint and Word
Preferred Qualifications:
7 years experience in SEM managing enterprise sized accounts
3 years of agency or agency management experience
3 years of marketing experience in financial services or another highly regulated industry
3 years of experience working with crossfunctional teams in a matrixed environment with a track record of effectively working autonomously and navigating ambiguity
AdWords / Bing certifications
At this time Capital One will not sponsor a new applicant for employment authorization for this position
The minimum and maximum fulltime annual salaries for this role are listed below by location. Please note that this salary information is solely for candidates hired to perform work within one of these locations and refers to the amount Capital One is willing to pay at the time of this posting. Salaries for parttime roles will be prorated based upon the agreed upon number of hours to be regularly worked.
McLean VA: $146100 $166700 for Manager MarketingCandidates hired to work in other locations will be subject to the pay range associated with that location and the actual annualized salary amount offered to any candidate at the time of hire will be reflected solely in the candidates offer letter.
This role is also eligible to earn performance based incentive compensation which may include cash bonus(es) and/or long term incentives (LTI). Incentives could be discretionary or non discretionary depending on the plan.Capital One offers a comprehensive competitive and inclusive set of health financial and other benefits that support your total wellbeing. Learn more at theCapital One Careers website. Eligibility varies based on full or parttime status exempt or nonexempt status and management level.
This role is expected to accept applications for a minimum of 5 business days.No agencies please. Capital One is an equal opportunity employer committed to diversity and inclusion in the workplace. All qualified applicants will receive consideration for employment without regard to sex (including pregnancy childbirth or related medical conditions) race color age national origin religion disability genetic information marital status sexual orientation gender identity gender reassignment citizenship immigration status protected veteran status or any other basis prohibited under applicable federal state or local law. Capital One promotes a drugfree workplace. Capital One will consider for employment qualified applicants with a criminal history in a manner consistent with the requirements of applicable laws regarding criminal background inquiries including to the extent applicable Article 23A of the New York Correction Law; San Francisco California Police Code Article 49 Sections; New York Citys Fair Chance Act; Philadelphias Fair Criminal Records Screening Act; and other applicable federal state and local laws and regulations regarding criminal background inquiries.If you have visited our website in search of information on employment opportunities or to apply for a position and you require an accommodation please contact Capital One Recruiting ator via email at . All information you provide will be kept confidential and will be used only to the extent required to provide needed reasonable accommodations.
For technical support or questions about Capital Ones recruiting process please send an email to
Capital One does not provide endorse nor guarantee and is not liable for thirdparty products services educational tools or other information available through this site.
Capital One Financial is made up of several different entities. Please note that any position posted in Canada is for Capital One Canada any position posted in the United Kingdom is for Capital One Europe and any position posted in the Philippines is for Capital One Philippines Service Corp. (COPSSC).
Required Experience:
Manager
Employment Type
Full-Time
