Lead Digital Growth Strategy Personalization
Lead Digital Growth Strategy Personalization
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Job Description
Job Description:
This position requires office presence of a minimum of 5 days per week and is only located in the location(s) posted. No relocation is offered
Responsible for providing expertise vision and leadership to drive personalization strategies for AT&T across omnichannel touchpoints. The individual will develop and implement strategies that will successfully increase revenue customer loyalty and market share for AT&T through highly relevant next generation personalized experiences rooted in data and bestpractices. This role requires a proactive data driven professional with strong personalization expertise and the ability to thrive in a dynamic environment.
Personalization Strategy:
Design and manage Personalization strategies across omnichannel experiences.
Determine how we will scale the deployment of personalization campaigns into our products and experiences.
Monitor and evaluate the effectiveness of personalization strategies and recommend improvements.
Analytics and Insights:
Deliver insights to accelerate more personalization including those coordinated across customer journeys to improve company KPIs
Analyze personalization data to identify key issues opportunities and trends.
Develop detailed reports and dashboards to communicate insights to senior management.
Use datadriven insights to guide strategic decisionmaking and prioritization.
CrossFunctional Collaboration:
Collaborate with crossfunctional teams including Digital Marketing and Technology to enhance the customer journey.
Develop and maintain strong working relationships with internal stakeholders to ensure alignment and effective of personalization initiatives.
Participate in strategic planning sessions to align personalization strategies with overall business objectives.
Qualifications
Bachelors degree in Marketing Business or a related field.
MBA or advanced degree preferred.
57 years of experience in marketing or ecommerce strategy and with a proven track record of leading personalization strategies.
Strong understanding of digital marketing channels tools and best practices.
Proficiency in analytics platforms (e.g. Google Analytics Adobe Analytics) and marketing automation tools.
Excellent leadership communication and project management skills.
Ability to manage multiple priorities and thrive in a fastpaced environment.
Experience with personalization platforms and technologies.
Knowledge of customer relationship management (CRM) systems.
Familiarity with emerging digital trends and technologies (e.g. AI machine learning AR/VR).
Strategic Thinker: Ability to develop and execute strategic initiatives that align with business goals.
DataDriven: Strong analytical skills and the ability to use data to drive decisions and improvements.
Collaborative: Proven ability to work effectively with crossfunctional teams and build strong relationships.
Innovative: Creative thinker who proactively identifies and solves problems.
Joining our team comes with amazing perks and benefits:
- Medical/Dental/Vision coverage
- 401(k) plan
- Tuition reimbursement program
- Paid Time Off and Holidays (based on date of hire at least 23 days of vacation each year and 9 companydesignated holidays)
- Paid Parental Leave
- Paid Caregiver Leave
- Additional sick leave beyond what state and local law require may be available but is unprotected
- Adoption Reimbursement
- Disability Benefits (short term and long term)
- Life and Accidental Death Insurance
- Supplemental benefit programs: critical illness/accident hospital indemnity/group legal
- Employee Assistance Programs (EAP)
- Extensive employee wellness programs
- Employee discounts up to 50 off on eligible AT&T mobility plans and accessories AT&T internet (and fiber where available) and AT&T phone
Weekly Hours:
40Time Type:
RegularLocation:
Dallas TexasSalary Range:
$143800.00 $215800.00It is the policy of AT&T to provide equal employment opportunity (EEO) to all persons regardless of age color national origin citizenship status physical or mental disability race religion creed gender sex sexual orientation gender identity and/or expression genetic information marital status status with regard to public assistance veteran status or any other characteristic protected by federal state or local law. In addition AT&T will provide reasonable accommodations for qualified individuals with disabilities.AT&T is a fair chance employer and does not initiate a background check until an offer is made.
Employment Type
Full-Time
