Social Media Digital Engagement Coordinator

Role:Social Media & Digital Engagement Coordinator

Grade and Salary: Gradeper annum (prorata)

FTE and working pattern: 0.5 or 0.6 FTE 17.5hrs per week or 21hrs per week)

Contract: 18 Months Fixed Term

Holiday Entitlement: 33 days annual leaveplus 9 buildings closed days (and Christmas Eve when it falls on a weekday) (prorata)

Purpose of Role

The post holder will be an excellent digital communicator responsible for shaping and delivering the social media and digital engagement strategy for Panmure House further strengthening our online communities and identifying opportunities to create new ones.

Key Duties & Responsibilities

As a confident writer editor and digital media expert the post holder will work with the Academic Director of Panmure House and wider team to manage Panmure Houses main social media channels identify and exploit emerging digital technologies and generate new and engaging content appropriate to PH audiences. The role holder will liaise with the marketing and communications teams in the School of Social Science to ensure alignment and build the profile of this important asset.

1. Create develop and edit a wide range of content types for Panmure Houses digital channels and those of the Academic Director such as the website partner websites and podcasts.
2. Significantly contribute to and assist in the implementation of Panmure Houses digital content and social media strategy.
3. Work with the Academic Director and the wider team to develop disseminate and deliver digital content plans for marketing and communication campaigns.
4. Undertake day to day management and monitoring of the PH social media channels.
5. Generate original and engaging written imageled and video content for a broad range of digital channels ensuring appropriateness for the platform and audience.
6. Measure analyse and report on the success of PHs digital activity and communicate results to staff at all levels in the organisation.
7. Identify and implement opportunities to build Panmure Houses online profile and reputation; increase University advocacy through its digital channels and make connections with key influencers.
8. To storyboard plan record and edit usergenerated video content including animated/illustrated content and vlogs.
9. To build and maintain relationships with external agencies; delivering content to agreed timelines and specifications.
10. To work in collaboration with communications and marketing colleagues in our Edinburgh Dubai and Malaysia campuses.
11. To use online social media monitoring systems Google Analytics and other appropriate software to evaluate audit and update content.
12. To exercise rigorous quality control over social media presences and website presences by ensuring that content is on brand accurate and up to date.
13. To ensure that all content complies with accessibility guidelines legal compliance web standards and usability best practice.

Essential & Desirable Criteria

Essential

1. University Degree or equivalent relevant experience
2. Experience with search engine optimisation Google Analytics and other analytics tools
3. Experience of working with content management systems
4. Experience and passion for social media platforms like Instagram and TikTok
5. Experience in industrystandard creative tools in particular photo audio and video editing software.
6. Excellent levels of competency in written and spoken English; with experience in writing marketing copy
7. Experience of working in a team and leading on own initiative
8. Ability to operate under pressure to strict deadlines and tight budgets
9. Ability to make decisions and prioritise workloads and requests on a daily weekly and monthly basis
10. Knowledge of industry best practices including content delivery standards and usability
11. Ability to think creatively and to communicate creative ideas to others

Desirable

1. A good eye for visuals with graphic design and/or photography skills
2. Keen interest in social media platforms with their finger on the pulse of what inspires youth audiences and the latest technologies/social platforms
3. Experience working with teams internationally or a keenness to learn
4. Video and podcast production and editing experience
5. Ability and willingness to learn new digital skills and capabilities appropriate to your role and how it evolves
6. Understand and adhere to information security practices particularly as it relates to personal or sensitive information
7. Maintain awareness of my own digital wellbeing by being mindful of the length of time spent at a screen and the impact on mental and physical health in using digital technologies.

How to Apply

Applications can be submitted up to midnight(UK time)on Friday 4^th April 2025.

Pleasesubmit your CV via the HeriotWatt online recruitment.

We welcome and will consider flexible working patterns e.g. parttime working and job share options.

HeriotWattUniversity is committed to securing equality of opportunity in employment and to the creation of an environment in which individuals are selected trained promoted appraised and otherwise treated on the sole basis of their relevant merits and abilities. Equality and diversity are all about maximising potential and creating a culture of inclusion for all.

HeriotWattUniversity values diversity across our university community and welcomes applications from all sectors of society particularly from underrepresented groups. For more information please see our website also our awardwinning work in Disability Inclusive Science Careers our total rewards calculator: see the value of benefits provided by HeriotWatt University.

About the Team

Panmure House is the former home of Enlightenment philosopher Adam Smith and part of the Edinburgh Business School at HeriotWatt University. Panmure House aims to apply Smiths work and thought here in the 21^st century to create positive change through research policy impact and public engagement. Visitpanmurehousefor details of all current programming. The programme team at Panmure House (PH) are led by the Academic Director and work closely with the wider university research community and public engagement team to deliver programmes to generate societal and economic debate.

The programme team are part of Edinburgh Business School at HeriotWatt a global leader in highquality accessible practiceoriented business education and research. With campuses in the United Kingdom Dubai and Malaysia we inspire and empower a diverse inclusive community of students that other institutions cannot reach. We partner with businesses and governments to translate knowledge into practice and deliver innovative solutions that improve the world. Our industryleading research projects in logistics supply chain management industrialdecarbonisation inclusive workplaces and sustainable capitalism connect across disciplines to address societys most pressing challenges.

At EBS we are practical engaged connected and inspired. We foster a community that nurtures collaboration and ambition and we aim to transform lives andorganisations through our innovative approach to education and research. We pursue excellence through relevance providing transformative lifelong skills and outcomes for our students. We leverage our vibrant research community our strategic partnerships and our talented network of faculty and staff to make a difference and create lasting global change.

About HeriotWatt University

At HeriotWatt we are passionate about our values and look to them to connect our people globally and to help us collaborate and celebrate our success through working together. Our research programmes can deliver real world impact which is achieved through the diversity of our international community and the recognition of creative talent that connects our global team.

Our flourishing community will give you the freedom to challenge and to bring your enterprising mind and to help our partners with solutions that can be applied now and in the future. Join us and Heriot Watt will provide you with a platform to thrive and work in a way that also helps you live your life in balance with wellbeing and inclusiveness at the heart of our global community.