Technical Product Marketing Manager

About the Opportunity

Contentful is the leading content platform for digitalfirst businesses enabling teams to unify content and deliver it at scale. We are seeking a Technical Product Marketing Manager to own our Content Platform product. In this role you will be instrumental in shaping the products gotomarket strategy collaborating with Product Sales Marketing GTM PMM Pricing & Packaging and Enablement teams to develop compelling strategies and sales enablement materials. Crucially you will leverage your deep understanding of technical personas to ensure our messaging resonates with those audiences. You will report directly to the Director of Product Marketing. This is a unique opportunity to drive the success of a core offering and showcase how Contentfuls platform empowers builders creators and enterprises worldwide to create digital experiences at scale.

What to expect

Product Positioning & Messaging: You will develop clear compelling and unique product positioning messaging and value propositions for our Content Platform ensuring they align with Contentfuls overall brand narrative. Your role will involve effectively communicating both technical and business benefits of the platform to internal and external stakeholders using language tailored to target audiences particularly developers and other technical personas. Additionally you will incorporate a deep understanding of customer fit to ensure that messaging resonates with realworld needs. By actively nurturing relationships with customers you will refine and enhance product positioning contributing to the platforms overall success.

Market & Competitive Analysis: To support the growth of the Content Platform you will conduct ongoing market and competitive research. This will help you stay ahead of industry trends competitor capabilities and emerging technologies. By synthesizing these insights you will provide actionable recommendations that guide product strategies and influence roadmap decisions ensuring that the Content Platform remains at the forefront of innovation.

GotoMarket (GTM) Strategy & : You will collaborate with Product Management and the GTM PMM team to craft and execute gotomarket plans for new features and product enhancements. Collaborating with crossfunctional teams including Sales Customer Success Marketing and Partnerships you will develop launch materials campaigns and strategies designed to drive adoption expansion and customer success. Additionally you will work alongside Pricing & Packaging teams to refine pricing models and product packaging strategies that reflect market trends and maximize revenue opportunities.

Sales Enablement: Another critical aspect of your role will be partnering with the GTM PMM and Field Enablement teams to create and deliver impactful sales enablement tools. These tools may include presentations competitive battle cards product demos and training sessions that are specifically designed to address developer and technical user needs. By regularly engaging with Sales you will gather feedback to refine messaging and provide ongoing support throughout the sales cycle ensuring a seamless and effective process.

Technical Storytelling & Thought Leadership: You will act as a subject matter expert on Contentfuls Content Platform translating complex technical capabilities into relatable business outcomes. Your responsibilities will include creating technical enablement content demo scripts and product tours that emphasize the platforms differentiators best practices and developercentric messaging. Through this you will help establish Contentful as a thought leader in the industry while driving engagement with both technical and nontechnical audiences.

Performance Measurement: Your role will include tracking and analyzing product marketing performance metrics such as adoption rates win/loss trends and campaign success rates. By evaluating these metrics you will identify areas for improvement and optimize strategies leading to better outcomes. You will also report your findings to leadership providing datadriven recommendations for future launches and ongoing product marketing initiatives.

What you need to be successful

• Experience: 5 years in product marketing with at least 2 years focused on technical products or developer platforms. Experience in content management APIdriven platforms or SaaS is preferred.
• Developer Persona Expertise: Deep understanding of developer buyer personas and technical user workflows. Demonstrated success communicating technical features and benefits to developer audiences.
• Technical Acumen: Comfortable explaining APIs integrations developer tools and workflows. You can translate product capabilities into business value for both technical and nontechnical audiences.
• Strategic Mindset: Ability to analyze market trends identify opportunities and influence product roadmaps in alignment with company objectives.
• Communication Skills: Excellent written verbal and presentation abilities. Skilled at crafting compelling narratives for varying audiences (Clevel technical teams and end users).
• CrossFunctional Collaboration: Proven experience partnering with Product Sales Marketing GTM Product Marketing Pricing & Packaging and Enablement teams to align objectives and drive results.
• Analytical Approach: Strong data analysis and reporting skills with the ability to turn insights into strategic recommendations.
• Location: Berlinbased (or willing to relocate). This role will require occasional travel to conferences events and Contentful offices worldwide.

Whats in it for you

• Join an ambitious tech company reshaping the way people build digital experiences
• Fulltime employees receive Stock Options for the opportunity to share in the success of our company
• Fertility and family building benefits including a lifetime reimbursable wallet to support your growing family.
• We value WorkLife balance and You Time! A generous amount of paid time off including vacation days sick days education days compassion days for loss and volunteer days
• Use your personal annual education budget to improve your skills and grow in your career
• Enjoy a full range of virtual and inperson events including workshops guest speakers and fun team activities supporting learning and networking exchange beyond the usual work duties
• An annual wellbeing stipend to care for your physical financial or emotional health
• A monthly communication phone/internet stipend and phone hardware upgrade reimbursement.
• New hire office equipment stipend for hybrid or distributed employees. Get the gear you need to work at your best.

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Who are we

Contentful is the intelligent composable content platform that unlocks all of an organizations digital content to deliver impactful customer experiences making content a strategic business asset. The Contentful Platform Contentful Studio and the Contentful Ecosystem combine the flexibility of composable content with the intelligence of AI empowering digital teams to drive business momentum through collaboration speed and scale. Contentful powers innovative content experiences across brands regions and channels for organizations around the world including nearly 30 of the Fortune 500. Nearly 800 people from more than 70 nationscontribute their energy and creativity to Contentful working from hubs in Berlin Denver and distributed around the world.

Everyone is welcome here!

Everyone is welcome here is a celebrated component of our culture. At Contentful we strive to create an inclusive environment that empowers our employees. We believe that our products and services benefit from our diverse backgrounds and experiences and are proud to be an equal opportunity employer. All qualified applications will receive consideration for employment without regard to race color national origin religion sexual orientation gender gender identity age physical disability or length of time spent unemployed. We invite you to apply and join us!

If you need reasonable accommodations at any point during the application or interview process please let your recruiting coordinator know.

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