Paid Search Campaign Specialist RemoteUsa - Gdm Gray Media Group
Paid Search Campaign Specialist RemoteUsa - Gdm Gray Media Group
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1 Vacancy
Job Description
About Gray Media:
Gray Media or Gray is a multimedia company headquartered in Atlanta Georgia formally known as Gray Television Inc. The company is the nations largest owner of toprated local television stations and digital assets serving 113 television markets that collectively reach approximately 36 percent of US television households. The portfolio includes 77 markets with the toprated television station and 100 markets with the first and/or secondhighestrated television station as well as the largest Telemundo Affiliate group with 43 markets totaling nearly 1.5 million Hispanic TV Households. The company also owns Gray Digital Media a fullservice digital agency offering national and local clients digital marketing strategies with the most advanced digital products and services. Grays additional media properties include video production companies Raycom Sports Tupelo Media Group and PowerNation Studios and studio production facilities Assembly Atlanta and Third Rail Studios.
About GDM (Gray Digital Media):
Gray Digital Media is a leading digital media company that values excellence innovation and the development of our employees. We provide digital advertising solutions across a full suite of digital products that are strategically deployed into a marketing solution that drives results. Our team of industry experts will help support our clients advertising campaigns from idea and strategy campaign and optimization to campaign insights and results tracking.
Job Summary/Description:
Gray Digital Media is seeking a dynamic and experienced paid search campaign specialist to join our innovative team. In this role youll leverage your expertise to develop paid search campaigns within Google and Bing to achieve desired results manage advertising budgets and ensure optimal performance. This role will work crossfunctionally with Operations and Sales to drive meaningful and proven results for our advertisers.
This position is entirely remote and can be applied for from any state where Gray Media operates.
Duties/Responsibilities will include (but not be limited to):
Build execute and optimize cuttingedge paid Google and Bing ad campaigns from conception to launch.
Provide ongoing actionable insights into campaign performance to relevant stakeholders.
Define measure and evaluate relevant paid media KPIs and objectives.
Frequently optimize campaign delivery to ensure consistent spending and performance.
Stay updated on industry and platform trends and apply innovative solutions and techniques to enhance campaign delivery and performance.
Conduct indepth keyword and interest research ad grouping and audience targeting.
Qualifications/Requirements:
3 years experience developing successful measurable integrated paid media programs for multiple clients.
Advanced knowledge of Google and Bing paid search products including but not limited to PPC VLAs shopping and PMax campaigns.
Demonstrate knowledge of paid advertising across media channels; stay current on any changes in paid advertising and propose new format/partnership ideas for clients
Strong analytical and creative thinking skills with the ability to generate insights understand competitive analysis and conduct market assessments
Track record of delivering results for clients; raising brand awareness driving demand and creating creative highimpact connections with customers
Experience with 3rd party bidmanagement platforms such as Skai or Matchcraft.
Bachelors Degree
If you feel youre qualified and want to work with a great group of people go to you may type in the job title station call letters or click on apply now upload your resume cover letter and references
(Current employees who are interested in this position can apply through theGrayTV UltiPro selfservice portal
GDMTV/Gray Media Group is a drugfree company
Additional Info:
Gray Media provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race color religion sex national origin age disability or genetics. In addition to federal law requirements Gray Media complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment including recruiting hiring placement promotion termination layoff recall transfer leaves of absence compensation and training.
Gray Media expressly prohibits any form of workplace harassment based on race color religion gender sexual orientation gender identity or expression national origin age genetic information disability or veteran status. Improper interference with the ability of Grays employees to perform their job duties may result in discipline up to and including discharge.
Gray Media encourages all new employees to be fully vaccinated against the coronavirus virus before the first workday.
Required Experience:
Unclear Seniority
Employment Type
Full-Time
