Product Marketing Manager - Geospatial Technologies

Overview

In this position you will drive awareness demand and adoption of products that are solving the worlds most complex challenges. Additionally you will collaborate with other teams to create product positioning messaging and value propositions execute campaigns such as goto market strategies all while working for a company that is committed to science sustainability community education research and positive change.

This team supports a suite of products that address needs across a number of different markets. As a Product Marketing Manager you will be part of a talented crossfunctional team of dynamic and passionate Product Marketing Managers and Product Managers who help drive and inform customers of the latest and greatest geospatial technology developed by Esri

The Professional Services division is the consulting and implementation arm of Esri. We break ground in new markets push the technology envelope and ultimately deliver transformational solutions to high profile clients worldwide. The Professional Services organization is comprised of nearly 1000 talented business and technical professionals who strive every day to help our users be successful.

Responsibilities

• Collaborate crossfunctionally with product management product engineering product development global business development and corporate marketing
• Spearhead the communication strategy for crucial changes in product functionality lifecycle and pricing both internally and externally
• Lead coordinate and execute global product release activities internal communications and multichannel enablement
• Collaborate with product management and engineering teams to distill key features and capabilities into messages that drive global awareness and adoption
• Craft and develop materials to educate prospects and users; including web pages emails videos case studies press releases and product resources
• Understand user and buyer persona needs to create personas positioning and valuebased messaging for products in your portfolio
• Provide insight into competitive capabilities
• Develop and monitor Key Performance Indicators to measure product performance and usage

Requirements

• 2 years of experience in product industry or corporate marketing; communications; business development; consulting; or similar field
• Proven verbal and written communications skills; ability to understand and convey technical information in a nontechnical manner
• Strong interpersonal skills; thrives in a crossfunctional team environment
• Understanding of marketing technology and common marketing concepts
• Strong project management and problemsolving skills with previous experience leading programs or highly visible projects
• Ability to exercise good judgment within defined procedures and practices to determine appropriate action
• Selfstarter detail and taskoriented; able to successfully manage multiple priorities with guidance from leadership
• Ability to travel 10 for strategic meetings events and/or tradeshows
• Bachelors in business marketing GIS or related field

Recommended Qualifications

• Demonstrated ability in releasing promoting and growing innovative technology products
• Experience communicating and presenting strategic plans to leadership
• Experience driving or influencing process improvements
• Experience in Geographic Information Systems (GIS) or geospatial technology
• Experience in fields like Maritime Bathymetry Transportation Utilities or Cartography
• Masters in business marketing GIS or related field

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Required Experience:

Manager