Sr Product Manager Payer Marketing

The Payer Marketing Senior Product Manager/Associate Director will develop & implement public and private payer pull through strategies and tactical plans for products across all therapeutic areas. This position will work in collaboration with Brand Marketing the Access Influencer Management team Health Economics Legal Regulatory Commercial Analytics Medical Affairs Field Sales Management and Sales Training to ensure development and of optimal payer marketing strategies and tactics.

Lead the development and implementation of the annual US Market Access pullthrough strategy in line with brand objectives for a potential future launch within Oncology and existing brands in market. Pullthrough strategies will focus on maximizing return of access investments across key channels (commercial insurance plans PBMs Specialty Pharmacy Medicaid Medicare Oncology community clinic GPOs and Federal channels).

Support indepth strategic analyses of the managed markets landscape for assigned products and provide strategic recommendations to Senior Management based on insights. Development and of pull and push through plans across relevant functions including MACS AIM Account Management Specialty Pharmacy Solutions Management Brand Sales and Marketing Business Excellence Reimbursement Managers and Sales Training. Working closely with the Corporate Account Directors to identify opportunities for pullthrough programs with key accounts that are aligned with overarching brand strong lines of communication and partnership with key internal leaders to help lead various commercial initiatives and teams to take full advantage of pullthrough opportunities.

Serve as a strategic partner to assist in the development and of Market Access Channel strategies. This includes of EMD Seronos customer engagement strategy and contract strategies with a broad range of access influencers such as: integrated delivery networks (IDNs) accountable care organizations (ACOs) group purchasing organizations (GPOs) specialty pharmacy providers (SPPs) managed care organizations (MCOs) pharmacy benefit managers (PBMs) and government payers (e.g. VA/DoD Indian Health Services State Medicaid). Manage agency and vendor relationships to develop promotional programs and tactics aligned with the payer plan (i.e.: syndicated market research initiatives etc). Support business development activities and new product planning through landscape analysis understanding of access drivers and competitors and evaluation of likely payer response to varying scenarios. Develop and maintain expert knowledge of the dynamics driving the various managed markets segments and channels including Commercial Managed Care Medicare Medicaid and Health Exchanges. Effectively manage budgets and project timelines

Partner with therapeutic area marketing leads to develop and execute pullthrough access strategies with playbooks for channel segment reimbursement managers and key account management. Partner with Directors of Patient Services and HUB to further connect contract offerings with facilitation of enhanced patient access and process efficiencies. Work with access influencers to ensure continued profitable access with minimal restrictions for EMD Seronos pharmaceutical products. Monitor the changing payer landscape mergers and acquisitions (industry consolidation) benefit design trends strategic account trends medical loss ratios quality metrics and the evolution of the Affordable Care Act (ACA) and report on impact of market trends and events to EMD Serono customer relationships programs and brands. Provide proactive market feedback to Market Access and crossfunctional teams on business trends competitive updates and industry issues and opportunities. Work closely with Corporate Account Directors (CADs) to ensure success of contractual agreements with key access influence accounts (e.g. pullthrough programs and rebates). Partner with Legal and Compliance to ensure that all programs are consistent with the latest laws guidance and corporate policies. Lead inspire and engage with passion by modeling EMD Serono behaviors and working with a sense of urgency to achieve organizational goals. Cultivate an atmosphere of crossfunctional collaboration and reciprocal communication that creates a winning environment and inspires all to hold themselves and others accountable for delivering excellence

Who you are

Required:

• Bachelors degree
• Fluent English language
• 5 years biopharmaceutical commercial operations experience
• 2 years experience in market Access function within payer marketing
• Strong understanding of payer market dynamics and how managed care organizations make decisions across private & public channels
• Must have superior analytical ability to analyze current and future landscape and specific contract outcomes at the micro and macro level to make investment recommendations that impact our brands
• Ability to work and lead collaboratively in cross functional teams across the managed markets organization brand teams finance legal & regulatory
• Ability to identify leading trends channel dynamics and translate to impactful access programs for our brands
• Identify problems and barriers and can quickly assimilate information to develop actionable and effective solutions
• Must be willing to execute tactics
• Must be comfortable working in a matrix reporting and crosscultural environment
• Ability to translate strategies into measurable tactical programs that have high ROI for our brands
• High level of integrity developing compliant strategies and works transparently with legal regulatory and compliance.
• Strong analytical and financial skills including budgeting forecasting and management reporting
• Strong project management skills
• (i.e. normal office duties; must be able to push lift pull up to 30 pounds; travel demands etc.
• Normal and routine office duties
• Able to travel 20

Preferred:

• Advanced degree such as MPH PharmD or MBA