Product Marketing Manager

About Reputation

Reputation has changed the way companies improve their customer experience through feedback. Based in Silicon Valley and founded in 2013 Reputation is the global leader in reputation experience management. With its SaaS platform Reputation technology has managed tens of millions of consumer reviews and consumer interactions across hundreds of thousands of online points of presence for global companies spanning nearly every industry vertical.

Reputation was ranked for the second year in a row in G2s Top 100 Best Software list for 2022 as a part of its annual Best Software Awards. Recently Reputation was named to the Forrester Wave For Customer Feedback management platforms and was recognized by Forrester as one of the most significant social suite vendors. Additionally Gartner named Reputation to the 2021 Gartner Magic Quadrant for Voice of the Customer.

Why work at Reputation

• Reputation reached over $100m in Annual Recurring Revenue (ARR) in 2022 and continues to grow worldwide.

• Weve raised over $200 million in funding from Alist venture capital firms such as Bessemer Venture Partner and Kleiner Perkins including $150 million in equity financing from Marlin Equity Partners in January 2022.

• Reputation is trusted by more than 250 partners including Google Facebook Salesforce J.D. Power Amazon and Web.

• Our industry leading platform has been recognized by Forrester and Gartner as a vendor of choice in Voice of the Customer Customer Feedback Management and Social Suites research reports.

• The platform is used by 10 major automotive OEMs and 16000 auto dealerships more than 250 healthcare systems and over 100 leading property management firms.

• Our executive management team is committed to building a performancebased culture where excellence is rewarded and careers are developed.

• Who thrives at Reputation Managers who embody a playercoach mentality. Employees who value teamwork and crossfunctional collaboration. People who emphasize perseverance and hustle over quick wins and luck.

• Our Mission: We exist to forge relationships between companies and communities.

Reputation is looking for a Product Marketing Manager to develop and execute marketing strategies that establish and enhance our product positioning in the market. In this role youll be responsible for creating gotomarket plans driving product awareness and adoption and ensuring our solutions stand out in a competitive landscape. You will collaborate with Product Sales and Marketing teams to develop messaging oversee market research and refine pricing and positioning strategies to meet customer needs.

Were looking for a strategic marketer who can translate product capabilities into compelling value propositions monitor competitive activity and identify opportunities for differentiation. Youll have the opportunity to influence the product roadmap support demand generation and equip Sales with the tools they need to succeed.

Key Responsibilities:

• Develop and execute product marketing strategies to establish and enhance product positioning in the marketplace.

• Conduct market research and competitive analysis to identify trends customer needs and opportunities for differentiation.

• Define and refine product positioning and messaging to ensure strong market fit and alignment with customer pain points.

• Oversee gotomarket plans for new product launches and feature releases collaborating closely with Product Sales and Marketing teams.

• Partner with Sales teams to develop enablement materials including pitch decks case studies and product guides.

• Establish and refine pricing strategies based on market insights customer value and competitive benchmarks.

• Collaborate with Product Management to align marketing efforts with product development and roadmap priorities.

• Support demand generation and campaign initiatives by developing content assets such as product videos blog posts and webinars.

• Measure and report on the effectiveness of product marketing initiatives tracking key metrics such as engagement adoption and revenue impact.

Qualifications:

• Bachelors degree in Marketing Business or a related field.

• 4 years of experience in B2B SaaS product marketing.

• Strong understanding of product positioning competitive analysis and gotomarket strategy.

• Experience conducting market research and developing insights to inform product marketing strategies.

• Excellent communication skills with the ability to translate complex concepts into compelling messaging.

• Ability to manage multiple projects and collaborate crossfunctionally in a fastpaced environment.

When you join Reputation you can expect:

• Flexible working arrangements.

• Career growth with paid training tuition opportunities.

• Active Employee Resource Groups (ERGs) to engage with.

• An equitable work environment.

Our employees say it best:

Our employees highlight our:

• Ample Opportunities There are many opportunities to learn and grow. Many open roles are replaced with internal promotions.

• Positive Culture Great opportunity and exceptional culture. You will never have a better culture anywhere else. Period.

• Training and Tools All managers truly want you to succeed and you are given great tools and training to be successful in your role.

• Balance Great work life balance and awesome team environment!

Diversity Programs & Initiatives:

Our Reputation Nation spans around the world. This global perspective allows us to intentionally unlock the magic that comes from diversity of experience to contribute to our success.

At Reputation we believe in:

• Diversity: Reputation facilitates a culture where people bring their diverse backgrounds life experiences and identifications together to achieve our company objectives and contribute their unique perspectives for the betterment of our company our customers and our people.

• Equity: Reputation believes in treating every employee fairly. We are committed to ensuring that all employees have fair and equal access and opportunity for advancement.

• Inclusion: Reputation believes in creating an environment where employees feel comfortable bringing their whole self to work. We believe feedback fuels progress and we ensure that all voices are able to contribute provide feedback and make a difference.

• Belonging: Our culture is one that values collaboration teamwork and engagement to ensure that all of our employees across the world know that as part of the Reputation Nation they are part of something bigger than themselves. We recognize that a culture of belonging cannot exist without a strong foundation of diversity equity and inclusion in place.

At Reputation we see diversity and inclusion as the foundation for an equitable workplace. Our goal is to empower all of our employees regardless of their background to make an impact in their work each and every day. Joe Burton CEO Reputation

Company benefits include:

• Company paid private health insurance for you and your family

• Life Insurance 4 x salary)

• Employee Assistance Program

• 21 paid company holidays plus bank holidays every year. In addition enjoy 6 Recharge Days which are wellness days where the entire company takes time off together to rest recharge and prioritize mental health.

• Take advantage of our Cycle Scheme and save up to 8 on home and tech products and spread the cost interestfree.

• Our Employee Resource Groups (ERGs) provide opportunities to connect share experiences and support one another in creating an inclusive community. On top of that enjoy monthly social events to build connections and have fun with your team.

• Free car parking at our Liverpool UK office

• At our Liverpool office you can enjoy free snacks and beverages to keep you energized throughout the day. Plus take advantage of 15 towards lunch for 3 days a week with Deliveroo while you are working in the office.

• Gym membership up to 20 per month

• Opportunity to participate in giveback & cultural activities.

We are proud to be an equal opportunity employer and strongly value diversity within our company. We are committed to ensuring a workplace free from discrimination where everyone is treated fairly regardless of race religion ethnicity gender sexual orientation age marital status disability or any other protected characteristic. We believe that diverse perspectives foster innovation and contribute to our shared success and we welcome all individuals to join us in creating an inclusive environment.

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