Senior PPC Executive
Senior PPC Executive
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Job Description
Were IDHL.
With over 20 years experience under our belt wed say we know a thing or two about all things digital.
Our portfolio of services span performance marketing website development eCommerce and data intelligence. But were more than just a digital agency; were our clients key partner in growth.
Joining our performance division youll be part of a team of SEO experts and paid media trailblazers. Working across outreach technical SEO digital PR social media and more theres not a part of performance marketing we dont deliver.
Our superpower is helping ambitious brands accelerate their growth in the digital economy and we work with some pretty cool clients like tombola and Hammonds.
But whats in it for you
Aside from working with some of the best in the business (there are nearly 400 of us across IDHL) we offer a variety of benefits all aimed at making your life that little bit sweeter:
- Performancebased bonus schemes
- 26 days holiday plus bank holidays and a birthday liein
- Two additional days for wellbeing and a volunteering day
- Additional annual leave purchase scheme or trade leave you dont use for extra salary
- Hybrid working (a mix of office and homebased for many of our roles)
- Flexible working scheme
- Financial support from Salary Finance and Bippit
- Company pension scheme and health care cash plan
- Private health care dependent on length of service
- Clear training and progression programme
- Free mortgage advice from experts
- Regular company events and awards
- Employee perks portal
- Plus many more visit our careers page for more details
Invested in your growth.
Personal and professional development are core to life at IDHL. Harnessing potential well endeavour to support your career aspirations with our training programmes and personalised development plans.
Inclusivity matters to us.
We want our workplace to reflect the diversity of the world we live in. At IDHL we foster an inclusive environment where every team member feels heard supported and valued. We aim to attract develop and retain the very best people irrespective of background beliefs or personal characteristics.
About You
About The Role
Your role as Senior PPC Executive:
As a Senior PPC Executive you will be working within our Paid Media team managing a small portfolio of clients across multiple platforms and a variety of budgets. In addition to this you will work closely with technical account managers implementing and tracking paid search and display campaigns for a range of websites across a varied client portfolio with a view to generating targeted traffic and increasing conversions.
Anyone coming into this role will havea keen eye for detail along with a passion for the industry and teamwork.
- Responsible for producing weekly/monthly reports with detailed commentary insights and actions
- Work alongside Account Managers and peers to drive performance and growth for clients
- Build search display video shopping and PMax campaigns
- Optimise campaigns across multiple platforms including Google Ads and Microsoft Ads.
- Undertake keyword research analysis
- Budget management
- Ad Copy writing and testing
- Completing regular Search Query reporting
- Manage a portfolio of clients paid search campaigns across multiple networks
- Conduct calls with clients and sales to discuss and plan campaigns
- Setup implement track and optimise PPC campaigns across several search engines and markets
- Undertake and be responsible for keyword research analysis and strategy
- Tracking setup (including tracking codes generation goals and funnels setup)
- Prepare and deliver monthly reports & attend monthly progress meetings with clients
- Analyse PPC campaign performance and recommend next steps
- Understand the objectives of and participate in creating quarterly reports client decks and future roadmaps in line with the agreed KPIs
- Delegate appropriate tasks to Executive
Essential
- Strong organisational skills
- As well having excellent written and verbal communication skills you will have a strong customer service ethos and ability to build lasting relationships
- Meticulous attention to detail
- Strong knowledge of Excel
- Knowledge of the Google and Microsoft Ads interfaces
- Knowledge of how measurement and tracking works
- Knowledge of common metrics within paid media e.g. relationship between metrics understanding definitions calculations and the impact of these
- Knowledge of Google Analytics
- Possess the ability to delegate tasks and support executives to make sure all tasks are completed to deadlines
- Excellent written and verbal communication skills and a strong customer service ethos with the ability to build lasting relationships
- A strong understanding of audience and targeting skills
- Strong time management skills to ensure deadlines are consistently met and proactively managed
- A positive cando attitude and the ability to seek out opportunities in order to develop and share knowledge
- Display exceptional traits of ownership and accountability Proactively improve performance on accounts through knowledge and skill
- Be able to implement solutions based on knowledge of common metrics within paid media
- Comfortable in supporting peers and knowledge sharing
- Previous experience in handling client calls
Essential
- Previous experience within a paid media environment and be eager to build on this and develop within our company
- Strong knowledge of the search engine marketing industry
- Demonstrable experience in a PPC role gained from a search agency or inhouse position
- Evidence advanced knowledge of common metrics within paid media e.g. identification of problem areas and propose solutions
- Strong knowledge of Excel
- Experience in search display video and shopping campaigns
- Be a master of different interfaces such as Google Ads Microsoft etc
- Completion of the core Google Ads certificates
- Have a sound understanding of additional channels e.g. social programmatic & retail
- Experience in confidently building roadmaps and advise clients on strategy in line with agreed KPIs and without guidance or support
- Maintain productivity at 70
- Ensure Time Tracker is 100 complete by the end of each day
- All relevant technical certs to be completed and up to date complete a minimum of 1 certifications per month if expired or due to expire
- Achieve 95 TAM renewal rate
This is a hybrid role split between home and office working ensuring you work from your contracted office on the relevant allocated day (Harrogate Tuesday Manchester Wednesday Leeds Thursday).
Required Experience:
Senior IC
Employment Type
Full-Time
