Senior Content Marketing Specialist
Posted on :
13-04-2025
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1 Vacancy
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Job Description
Alnafitha IT Marketing team is seeking an outgoingenergetic senior content writer experienced in the B2B (Information TechnologyIndustry) with an emphasis in web copy production. A storyteller who candevelop content to fuel web traffic engagement and demand to drive rankingsengagement and leads. An exceptional multitasker that drives flawless andspeedy and works well across multiple teams.
Responsibilities:
- Build and execute content strategies that support andamplify our short and longterm marketing initiatives and campaigns.
- Create content marketing resources (English and Arabic) todrive leads subscribers and awareness (examples include eBooks whitepapersinfographics guides etc..
- Blog on an ongoing basis in support of our other projectsand to attract site visitors through search social and our email subscribers.
- Create strategy and content for email nurturing withdifferent personas and solutions.
- Generate edit publish and share engaging content onorganic social channels ( text photos news etc.
- Grow our subscriber base by providing them regular helpfulcontent thats intune with their needs.
- Collaborate with product marketing sales and externalinfluencers and industry experts to produce relevant content that meets theneeds of key stakeholders and our audience.
- Measure and report on content performance; optimize based onresults
- Knowledgeable of content marketing trends and bring newideas for to explore and test
- Drive copywriting/messaging webpages across multiplebusiness units including shared pages industryspecific microsites andproduct pages.
- Creating content for like company profile servicesportfolio solutions and products presentations.
- Keep the team uptodate with the latest trends in contentmarketing.
- Work on our marketing automation tools.
Requirements
- BA/BS or equivalent working experience.
- 3 Years of Experience in Content Marketing
- B2B Information Technology previous experience is a MUST
- Fluent in English and Arabic Languages both written andverbal is a MUST
- Portfolio of previous published articles.
- Very good knowledge about SEO best practices
- Ability to publish impactful content taking complexinformation and translating it into compelling stories for B2B audience
- Ability in creating content in English and translating itinto Arabic and vice versa.
- Proven and visible marketing veteran with experience creatingcontent for the web across several media types and formats text designvideo blog posts podcasts whitepapers etc.
- Leadership experience with excellent communication skillsboth written and verbal.
- Ability to work on multiple projects with differentobjectives simultaneously
- Good time management skills including prioritizingscheduling and adapting as necessary
Required Experience:
Senior IC
Employment Type
Full-Time
Department / Functional Area
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