Platform Activation Specialist
Platform Activation Specialist
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Job Description
Job Description
This role is categorized as HYBRID. This means the successful candidate is expected to report to GM Warren 7000 Building three times per week at job may be eligible for relocation benefits.
As part of the larger Customer Engagement Team the Platform Activation Specialist has an integral role in delivering CRM campaign communications through various channels. In this role you will work closely with the Campaign Management Leads as well as GM brand leads to design and build CRM audiences execute campaign workflows with the end goal of providing accurate audience data for campaign distribution. You will design build and execute workflows for email and direct mails primarily within the Adobe Campaign tool for the OnStar business unit but also support other brands as required.
This role requires a selfstarter with a drive to learn stateoftheart Marketing CRM Campaign tools and technology. We are looking for a creative problem solver who is also obsessed with detail. This role will be a key liaison across the business various stakeholders from business partners to technical teams across the Customer Engagement organization.
What you will do (Responsibilities)
- Fully understand the details of GM data warehouses campaign mart and relational database structure ensuring internal clients receive accurately segmented cleansed formatted and readytomarket data utilizing Campaign Management tools specifically Adobe Campaign.
- Manages and executes multiple Level complex campaigns of various types which may include but is not limited to the review of campaign specifications working with GM CML/Client leads to validate and obtain signoff of client deliverables and dynamic campaign .
- Retrieve prepare and segment data. Integrate data and HTML within the Adobe platform to deploy campaigns.
- Research and understand data sourced from different GM data warehouses or external lists each with unique customer identifiers to identify customers or prospects in campaign processing.
- Execute and analyze processes and data to measure campaign efficiency data accuracy data integrity operations performance customer satisfaction and cost effectiveness.
- Provide data analysis and recommendations to support multiple technical operations and ensure GM business satisfaction.
- Sign off on all production output data sets along with the Campaign Management Lead.
- Conduct postrelease validation and signs off on all production output data sets along with the Campaign Management Lead.
- Collaborate with our GMIT/Product partners architects and engineers to research troubleshoot administers application product updates and code changes.
- Strategically provide direction to the GM stakeholders on how best optimize suppressions deduping in our campaign flow charts to ensure proper targeting/optimized data output.
- Collaborate with analytics to implement valid test groups to drive key learnings.
- Understand and begin to utilize the new GM Product Teams Mar Tech stack products (AEP/AJO/CJA) as we evolve to Journey based marketing.
- Investigate and advise on potential processing efficiencies redundancies and/or optimum use of data.
- Develop and execute various reporting mechanisms which may include manual (nonautomated) and/or complex Custom Client Report Services utilizing necessary tools; executes complex DataMart Build processes; audits monitors and ensures SLA compliance.
Additional Job Description
Your skills & Abilities (Required Qualifications)
- Bachelors degree required Information Technology Computer Science Data Science or other related technical fields preferred
- 2 years of relevant experience with tools and solutions including customer data platforms email service providers (ESP) marketing automation personalization engines content / experience management journey orchestration tools and more
- 2 years preferred of ANSI Structured Query Language (SQL)
- Strong understanding of relational database design and application
- Understanding of best practices framework and design principals in at least 2 of the following areas:SQL / PL SQL Campaign Management Tools (Adobe Salesforce) Business Intelligence Tools and ETL Tools
- Strong ability to translate business requirements into target audiences for crosschannel activation
- Handson experience with customerlevel event and attribute data for audience segmentation targeting and measurement
- Ability to handle multiple open requests prioritize them and deliver programs on time and with accuracy
- Attention to detail important to monitor and audit.
GM DOES NOT PROVIDE IMMIGRATIONRELATED SPONSORSHIP FOR THIS ROLE. DO NOT APPLY FOR THIS ROLE IF YOU WILL NEED GM IMMIGRATION SPONSORSHIP (e.g. H1B TN STEM OPT etc. NOW OR IN THE FUTURE.
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About GM
Our vision is a world with Zero Crashes Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better safer and more equitable for all.
Why Join Us
We aspire to be the most inclusive company in the world. We believe we all must make a choice every day individually and collectively to drive meaningful change through our words our deeds and our culture. Our Work Appropriately philosophy supports our foundation of inclusion and provides employees the flexibility to work where they can have the greatest impact on achieving our goals dependent on role needs. Every day we want every employee no matter their background ethnicity preferences or location to feel they belong to one General Motors team.
Benefits Overview
The goal of the General Motors total rewards program is to support the health and wellbeing of you and your family. Our comprehensive compensation plan incudes the following benefits in addition to many others:
Paid time off including vacation days holidays and parental leave for mothers fathers and adoptive parents;
Healthcare (including a triple tax advantaged health savings account and wellness incentive) dental vision and life insurance plans to cover you and your family;
Company and matching contributions to 401K savings plan to help you save for retirement;
Global recognition program for peers and leaders to recognize and be recognized for results and behaviors that reflect our company values;
Tuition assistance and student loan refinancing;
Discount on GM vehicles for you your family and friends.
Diversity Information
General Motors is committed to being a workplace that is not only free of discrimination but one that genuinely fosters inclusion and belonging. We strongly believe that workforce diversity creates an environment in which our employees can thrive and develop better products for our customers. We understand and embrace the variety through which people gain experiences whether through professional personal educational or volunteer is proud to be an equal opportunity employer.
We encourage interested candidates to review the key responsibilities and qualifications and apply for any positions that match your skills and capabilities.
Equal Employment Opportunity Statements
GMis an equal opportunity employer and complies with all applicable federal state and local fair employment practices laws. GM is committed to providing a work environment free from unlawful discrimination and advancing equal employment opportunities for all qualified individuals. As part of this commitment all practices and decisions relating to terms and conditions of employment including but not limited to recruiting hiring training promotion discipline compensation benefits and termination of employment are made without regard to an individuals protected characteristics. For purposes of this policy protected characteristics include an individuals actual or perceived race color creed religion national origin ancestry citizenship status age sex or gender (including pregnancy childbirth lactation and related medical conditions) gender identity or gender expression sexual orientation weight height marital status military service and veteran status physical or mental disability protected medical condition as defined by applicable state or local law genetic information or any other characteristic protected by applicable federal state or local laws and ordinances. If you need a reasonable accommodation to assist with your job search or application for employment email us ator call us at. In your email please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.
Required Experience:
Unclear Seniority
Employment Type
Full-Time
