Assistant Brand Manager
Assistant Brand Manager
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Job Description
Job Description:
Reporting to the Portfolio Director Super Premium Health Assistant Brand Manager (ABM) will be responsible for multiple workstreams that are vital to the success of the ADVANCE business. You will support the ADVANCE Marketing team (brand management and recommendation/Key influencer team) in full 360 campaigns including traditional and digital touch points.
This role will be integral member of crossfunctional business teams in the planning and analysis of various NPD projects as well as key spoke of sales and marketing initiatives (on and offline). The ABM will lead and support in the delivery and implementation of the approved 18 month plan. The ABM will be a key member of the of various marketing activities collaborating with Shopper Marketing Content Mgt (DDM) and Connected Commerce Teams to achieve specific brand campaigns OTIF to meet the agreed objectives and KPIs and be the key brand custodian in these forums. Additionally in this role you will manage key S&OP inputs periodically (feeder meeting) a key step into PMR.
What are we looking for
CPG branded experience implementing brand campaigns across many marketing elements including traditional digital paid and organic events.
Well organized successful at prioritization attentive to details clear oral and written communicator
Action Oriented. Takes initiative entrepreneurial can hit the ground running and move projects forward right from the start.
Nice to haves:
Background in digital CRM community management and social channels
Animal / food background in health (human or animal)
NPD innovation experience (launch of products)
What will be your key responsibilities
Assist in understanding and assessing the market categories competitors and your consumer through a variety of data sources identifying actionable insights to inform brand plans
Lead of defined marketing plans media innovation & NPD launches with excellence through crossfunctional collaboration to ensure quality and readiness of plans tracking of performance in market coursecorrection and learnings to improve future performance.
Partner with SBM and shopper to develop and create communications & implementation of tactical and 360 marketing plans in line with the business objectives and strategies maximizing the effectiveness agreed marketing budget and effectively manage any external agencies required for delivery.
Support the Breeder & Recommendation team for best in class events and sponsorship being key brand custodian
Engage with our digital communication platforms and assist with the development of our Digital and eCommerce strategy managing branded web platform keeping it up to date with launches and recommended improvements.
In partnership with DDM and CC lead Social Media platforms and drive the ongoing development of monthly engaging content and manage CRM journey of key customers (breeders vets puppy/kitten owners etc)
Analysis of brand performance competitive dynamics and category trends. Leverage these insights to assist and influence brand and growth opportunity recommendations of NPD and Marketing Activity.
Conduct post evaluation of activities extracting insights to develop lessons learned and recommendations for future brand activity
Monitor brand expenditures and manage the marketing and shopper marketing budget tracking and PO raising cost tracking and PO/Invoice processing.
What can you expect from Mars
Work with diverse and talented Associates all guided by the Five Principles.
Join a purpose driven company where were striving to build the world we want tomorrow today.
Bestinclass learning and development support from day one including access to our inhouse Mars University.
An industry competitive salary and benefits package including company bonus.
Mars is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race color religion sex sexual orientation gender identity national origin disability status protected veteran status or any other characteristic protected by law. If you need assistance or an accommodation during the application process because of a disability it is available upon request. The company is pleased to provide such assistance and no applicant will be penalized as a result of such a request.
Required Experience:
Manager
Employment Type
Full-Time
