Chief Marketing Communications and Digital Officer
Chief Marketing Communications and Digital Officer
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Job Description
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The University of Miami seeks an innovative thoughtful and forwardthinking chief marketing communications and digital officer (CMCDO) to creatively elevate the Universitys mission and contributions to the public to expand its global reach. Reporting to the executive vice president for University operations and external affairs the CMCDO will provide operational and strategic leadership to the Marketing and Communications functions for the University of Miami including UHealth and the Miller School of Medicine. Additionally the CMCDO will lead communication strategies advise senior leaders and colleagues on various initiatives to champion the Universitys mission academic offerings research endeavors faculty staff students alumni and host noteworthy events to both internal and external stakeholders. This executive must be a visionary with a deep understanding of traditional and innovative marketing strategies and have a proven track record of creating successful strategic marketing campaigns and initiatives. The CMCDO will be responsible for defining and enhancing the University of Miami and its brands ensuring key constituents (e.g. students faculty staff and patients) fully understand the mission overall value proposition and differentiation. They will oversee and develop communication strategies execute crisis management media relations and engagement campaigns appealing to diverse and unique audiences. Additionally the CMCDO will lead internal communications and publications. They will elevate the Universitys reputation with all stakeholders through a comprehensive marketing plan that is consumer focused and engages across traditional and nontraditional channels. Additionally s/he will lead the digital strategy work collaboratively with the executive leadership team to develop and implement communication strategies for the University and its health system and oversee all organizational messaging.
KEY RESPONSIBILITIES
Develop a brand positioning/story for the University that is distinctive within the South Florida market and beyond.
Develop and implement creative effective strategies to build promote and protect the University brands that can be tailored to target niche audiences based on college and/or service line needs.
Develop a brand and consumer engagement/experience that fosters an enduring relationship with future or existing key constituents (e.g. students patients and consumers) in a relevant way resulting in increased loyalty retention and advocacy.
Create marketing and communications programs that are highly synergistic and drive engagement with key stakeholders.
Oversee the planning development and of the organizations marketing branding and advertising initiatives.
Continually analyze changing market dynamics and translate them into actionable strategies to achieve enterprise objectives.
Introduce consumerfocused insights and direct/digital marketing strategies and initiatives that lead to a deeper understanding of and engagement with current and potential key constituents to drive growth through increased retention and acquisition.
Lead the University and its health system into becoming the academic and healthcare leader in South Florida and beyond with respect to consumers.
Increase the brands reputation nationally and internationally Engagement and interaction through innovative digital strategies technology advancements (mobile apps etc. in partnership with the CIO) web enhancements social media presence and more.
Develop metrics that demonstrate the ROI of marketing investments across channels. UNIVERSITY OF MIAMI 8 Build and mentor a cohesive highquality marketing organization and leverage agency relationships as appropriate.
Execute innovative stakeholder communication strategies to educate and inform current faculty staff and students.
Educate internal and external constituents about activities and accomplishments which will drive important improvements in both faculty and staff engagement and patient satisfaction.
Refine core messaging to ensure organizational consistency in all aspects of communication. Lead the marketing communications and digital teams to create a bestinclass social media presence.
Ensure high level media contacts are established with general and healthcare outlets.
Exhibit excellent customer service skills and behaviors toward internal and external constituents and colleagues.
Support and adhere to all University and UHealth customer service service excellence and performance standards.
Work across academic clinical and administrative levels of organization to achieve organizational buy in to achieve goals.
Ensures internal control oversight and compliance with laws and regulations safeguarding of assets compliance with University policies and procedures reliability of internal and external reporting and efficiency and effectiveness of operations.
Creates an effective control environment conducts risk assessment implements and monitors controls
Ideal Experience:
1. Significant and successful senior leadership experience. A record of advancing the national brand while in a highly matrixed environment where achievements are realized through trust shared purpose and mutually beneficial partnerships.
2. Expertise in interdisciplinary marketing and communications. Demonstrated progressively responsible leadership experience in the context of missiondriven organizations.
3. Expanding and fostering strong marketing communications and digital programs. Proven track record of developing leading and growing complex programs that focus on high quality and outstanding satisfaction with key constituents.
4. Developing talent at all levels. Experience developing leaders and mentoring staff while identifying and recruiting diverse students trainees staff and faculty. UNIVERSITY OF MIAMI 9
5. Commitment to a culture of belonging. Aspiration to be an agent of progress in advancing equality and justice.
CRITICAL LEADERSHIP CAPABILITIES
Leading People
CMCDO will build and lead a diverse engaged and highperforming team focused on achieving optimal quality and outcomes across education patient care and research by:
Engaging key constituents (e.g. students patients faculty and staff) in conveying the organizational vision and how the parts create a stronger whole.
Translating department goals into priorities and the work of individual team members; regularly communicating about longterm goals to reinforce the larger intent.
Is handson in supporting and monitoring progress and seeking corrective actions when needed. Deliberately develops pathways for professional growth and future leadership needs of the department.
Displaying impeccable values ethical standards and moral compass with high emotional intelligence.
Recognizing the value of all key constituents embracing diversity and contributing to a positive collaborative culture that engenders a commitment to the Universitys success.
Acting Strategically
In an everchanging local regional and national academic and healthcare environment the successful candidate must create a compelling strategy and articulate a vision to continue advancing the University and the health system. This will be accomplished by:
Understanding how changes in competitive academic health systems patient demographics and payor mixes affect the health system.
Developing strategies to build and grow sustainable marketing communications and digital programs.
Translating broader institutional strategies into clear specific objectives and plans for divisions and individuals.
Creating a strong and impassioned vision for building excellence in all aspects of the Universitys mission.
Collaborating and Influencing
As a leader in a University the ideal candidate must build strong relationships with others in an environment that thrives on multidisciplinary and interprofessional partnerships and collaborations. This is accomplished by:
Pursuing and negotiating agreements for winwin outcomes that advance the broader enterprise
. Identifying and meeting with key players and stakeholders to help them advance the mission of the University of Miami and UHealth/MSOM. Developing an explicit understanding of which relationships are most important and building a network to prioritize these relationships
The University of Miami is an Equal Opportunity Employer Females/Minorities/Protected Veterans/Individuals with Disabilities are encouraged to apply. Applicants and employees are protected from discrimination based on certain categories protected by Federal law. Click here for additional information.
Job Status:
Full timeEmployee Type:
StaffPay Grade:
150Required Experience:
Chief
Employment Type
Full-Time
