Sr Marketing Segmentation Data Analyst
Sr Marketing Segmentation Data Analyst
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1 Vacancy
Job Description
At Northwestern Mutual we are strong innovative and growing. We invest in our people. We care and make a positive difference.
Summary
The Sr. Marketing Segmentation & Data Analyst is considered an authority on Northwestern Mutual data. In this position you will explore and become a subject matter expert on how data flows between systems be able to consult on the data and attributes available to build target audiences and drive effective campaigns have a solid understanding of marketing strategies and enable the timely delivery and of campaigns.
Primary Duties & Responsibilities
Conduct intake and refinement define and support ad hoc data analyses and improve and maintain data systems and operational processes for internal customers in support of marketing initiatives.
Maintain a deep understanding of the structure and location of various data sources to be applied in marketing campaigns and analyses.
Partner crossfunctionally to identify key questions articulate hypotheses structure tests refine requirements define scope and develop strategic analyses to inform and enhance future campaigns.
Engage with marketing partners and other cross functional data insights and advanced analytics to coordinate appropriate target audience definition selection and control groups and deliver accurate campaign lists for use in marketing campaigns.
Works with all levels within the department and other key partners outside the department to gather analyze and interpret data to measure strategy and assess results.
Review relevant data sets and analyses to develop detailed and informed insights and implications to inform strategy and decisions.
Establish data quality standards by ensuring strong data governance understanding engineering processes defining audience requirements and advocating for high quality outputs.
Qualifications
5 years of relevant work experience with progressive responsibilities.
Advanced knowledge of relational databases database structures and marketing customer relationship management data. Experience with DataBricks or similar. High proficiency in data analysis and business intelligence development using SQL Python or RScript and Excel.
Excellent analytical skills and strong detail orientation with an ability to handle and deal with large amounts of data unstructured business problems and synthesize data for others.
Strong process and project management skills to complete multiple projects concurrently and adjust workload as needed.
Ability to solve complex problems with implications beyond one departmental division and to anticipate business issues and implement strategic priorities.
Ability to convey analytical and technical concepts to nonanalytical and nontechnical stakeholders combined with strong written and oral communication skills with a demonstrable ability to build rapport with all levels across the organization.
Domain expertise with marketing concepts and a high degree of expertise with marketing programs such as prospecting promotion client loyalty.
Ability to work in a highly crossfunctional matrixed structure with multiple stakeholders.
Familiarity with CDPs & experience integrating new CDP solutions preferred.
Experience with campaign orchestration and automation suites like Salesforce preferred.
Bachelors degree preferred.
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Compensation Range:
Pay Range Start:
Pay Range End:
Northwestern Mutual pays on a geographicspecific salary structure and placement in the salary range for this position will be determined by a number of factors including the skills education training credentials and experience of the candidate; the scope complexity as well as the cost of labor in the market; and other conditions of employment. At Northwestern Mutual it is not typical for an individual to be hired at or near the top of the range for their role and compensation decisions are dependent on the facts and circumstances of each case. Please note that the salary range listed in the posting is the standard pay structure. Positions in certain locations (such as California) may provide an increase on the standard pay structure based on the location. Please click here for additional information relating to locationbased pay structures.
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We are an equal opportunity/affirmative action employer and all qualified applicants will receive consideration for employment without regard to race color religion gender identity or expression sexual orientation national origin disability age or status as a protected veteran or any other characteristic protected by law.
If you work or would be working in California Colorado New York City Washington or outside of a Corporate location please click here for information pertaining to compensation and benefits.
Required Experience:
Senior IC
Employment Type
Full-Time
