Head of Digital Marketing
Head of Digital Marketing
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Job Description
What we do
Aion Bank is a fully regulated European bank and credit institution combining Vodenos cuttingedge private blockchainbased platform with its ECB banking license strong balance sheet and deep regulatory expertise. Our mission is to provide a comprehensive suite of embedded banking solutions enabling businesses to seamlessly integrate financial services into their offerings.
As part of the UniCredit Group Aion Bank and Vodeno will accelerate their digital banking offer in strategic markets and will act as a sandbox for innovation for the wider UniCredit Group. Aion Bank and Vodenos existing BankingasaService (BaaS) offering across key European markets includingGermanyandPoland will see the bank embed its services ranging from account access and deposits to lending payments and loyalty programs directly into nonbanking digital platforms facilitating seamless customer experiences.
At Aion Bank ourbiggest strength is our peoplea team of highly intelligent creative and ambitious professionals who thrive in a fastpaced innovative environment. We believe in delivering results while fostering a culture of passion and collaboration.
We are currently looking for a Head of Digital Marketing ready to join our adventure share our ambition and help shape the future of digital banking.What you will be doing
- Develop digital marketing infrastructure and tools needed for operating various digital marketing channels: google network social networks programmatic buying direct display affiliations comparison sites influencers digital out of home campaigns
- Develop advanced digital marketing data collection and data analytics infrastructure across channels understanding channels true conversion and cost per acquisition connecting marketing funnel with inApp funnel and down to back end data
- Constant optimization of campaigns via a mass scale A/B testing in place
- Take care of app stores communication and related A/B testing
- Develop and maintain bank landing pages optimize pages to have a high google score enable and run mass scale landing pages customization
- Drive SEO and create related content in digital space as well as get links to our landing pages
- Develop high quality digital marketing assets respecting the design system and branding guidelines
- Act as the team manager and coach build and keep a high performing digital marketing team
- Manage marketing budget and its allocation per channel to minimize cost per acq and max sales
Skills you should have
- Proven track record in leading a digital marketing team in financial / fintech industry or ecommerce best in Poland
- Demonstrated experience with digital marketing data analytics and performance measurement
- Experience in building digital marketing funnels
- Hands on experience in setting up digital marketing campaigns esp. google network programmatic buying
- Experience in procurement of suppliers and partners setting up SLAs with a marketing agency
- Work experience on the side of marketing agency is advantage
What we offer
You will be provided anIndividual Development Budget dedicated to enhancing your professional skills.
You and your closest family will be covered with VIPlevel private medical care which includes dental treatment and ahospitalisation package.
We care for our colleagues well being therefore we coverpsychological consultations if you ever feel you need such support.
Aion bank account without fee.
We cosponsor your Multisport card and cover50 of its cost.
You will work on computer equipment that delivers the best user experience Apple MacBook.
Our office in Warsaw offers healthy snacks throughout the day.
Our process
Step 1:Talk with one of our Recruiters about your to date experiences and ambitions
Step 2:Meet with your future Team Manager to deep dive on the role specifics and our work environment
Our note to you
Diverse teams really are the best teams. Research shows that some candidates may hesitate to apply for a job unless they meet every requirement. If you are excited about working with us we encourage you to apply even if youre not 100 sure. We are interested in getting to know you and learning about what you bring to the table.
Please note that we may close a job posting early if we receive a large number of exceptional applications.
Good luck!
About us
Required Experience:
Director
Employment Type
Full-Time
