Marketing Director - Strategic Offerings
Marketing Director - Strategic Offerings
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Job Description
Position Description:
CGIs Marketing & Communications team has an open position for Marketing
Director at the global level to focus on our Business and Strategic IT Consulting services or solutions portfolio.
The Marketing Director is a handson expert role acting as a business partner to our global offering owner executive. This is a highvisibility role for a wellrounded marketer who brings understanding of this offerings area and the professional services market in order to proactively translate business vision into successful marketing strategies and programs.
This role offers great opportunities for driving positive impact and helping CGI
leaders drive profitable growth together with colleagues across Marketing &
Communications other Corporate Services and S/BUs.
Location
In proximity of a CGI office
Reporting
The Marketing Director for Business and Strategic IT Consulting reports to the Director of Offerings Marketing.
Your future duties and responsibilities:
As a wellrounded marketing professional the Marketing Director for Business and Strategic IT Consulting will articulate align amplify and activate the companys compelling global value propositions for the Business and Strategic IT Consulting area. In line with CGIs gotomarket model many of the activation initiatives from this team are highly coordinated with the SBU MarCom teams as well as other COEs. The ability to get things done through relationships and collaboration is critical to success.
Responsibilities will include:
Act as business partners to the global offering owner developing and executing strategies and initiatives as their single point of contact across the full MarCom global team
Develop comprehensive integrated marketing strategies aligned with the global vision positioning and growth strategies for our offerings within the Business and Strategic IT consulting area with emphasis on selected emblematic offerings
In collaboration with MarCom COEs and Business Partners conceptualize create and implement marketing programs that help generate capture and convert leads into bookings and revenue
Create compelling and differentiated global messaging and marketing campaigns that resonate with the market and can be tailored and utilized across SBUs; make ongoing adjustments to optimize performance
Collaborate with Industry Marketers to envision and develop marketing wrappers for differentiated offers
Act as global content owner creating a range of offerings content such as client decks case studies BD toolkits thought leadership podcasts web/social media and analyst outreach. Work across MarCom to synchronize content in all channels to market.
Support the data synthesis and storytelling for CGIs Voice of Our Clients developing marketing assets and campaign assets to be rolled out globally
Monitor analyze and report on marketing KPIs ensuring we optimize for ROI and continuously improve
Harvest globalize and redeploy best practice marketing assets
Manage the allocation of marketing budgets ensuring efficient use of resources with maximum global impact
Required qualifications to be successful in this role:
Understanding of the IT services market and Business & Strategic IT Consulting
At least 15 years of experience as a handson practitioner and leader of marketing and communications strategies and programs to drive client awareness preference engagement advocacy.
Strong experience from professional services.
Analytical expertise to identify sharp business insights from data
Excellent conceptual skills with ability to package offerings materials in line with clients business objectives
Exceptional communication presentation and storytelling skills; ability to craft compelling narratives
Proven history of developing and evolving KPIs relevant to the marketing mix
Creative and innovative thinker; ability to generate new ideas and solutions that differentiate the company
Precise conscientious attention to detail
Bachelors degree in marketing business or communications
Leadership attributes to be successful in this role
Collaborative respectful style with colleagues at every levelpriority on succeeding as one global team
Outstanding coach mentor and member of high performing cohesive teams
Professional maturity and executive presence
Passion for CGIs business and the marketing profession inspiring others to make a difference through our work
Curiosity! Asking questions active listening exploring trends technologies and news to inform teams work
Comfortable and confident leading work in a distributed team across global time zones and cultures
#LIKM1
Skills:
- Marketing Strategy & Policy
What you can expect from us:
Together as owners lets turn meaningful insights into action.
Life at CGI is rooted in ownership teamwork respect and belonging. Here youll reach your full potential because
You are invited to be an owner from day 1 as we work together to bring our Dream to life. Thats why we call ourselves CGI Partners rather than employees. We benefit from our collective success and actively shape our companys strategy and direction.
Your work creates value. Youll develop innovative solutions and build relationships with teammates and clients while accessing global capabilities to scale your ideas embrace new opportunities and benefit from expansive industry and technology expertise.
Youll shape your career by joining a company built to grow and last. Youll be supported by leaders who care about your health and wellbeing and provide you with opportunities to deepen your skills and broaden your horizons.
At CGI we recognize the richness that diversity brings. We strive to create a work culture where all belong and collaborate with clients in building more inclusive communities. As an equalopportunity employer we want to empower all our members to succeed and grow. If you require an accommodation at any point during the recruitment process please let us know. We will be happy to assist.
Come join our teamone of the largest IT and business consulting services firms in the world.
Required Experience:
Director
Employment Type
Full-Time
