To provide strategic leadership and direction for the retail sales division within the assigned region. This role aims to drive revenue growth expand market presence and ensure exceptional customer experiences through effective management of the retail & project sales team and the implementation of sales strategies responsible for achieving sales targets maximizing profitability and fostering a highperforming and motivated team that delivers quality products and services to retail customers
Key Individual Roles and Responsibilities:
Strategic :- Regional Sales Strategy:Develop and execute a regional retail & project sales strategy that aligns with the companys overall objectives ensuring consistent growth and market expansion.
- Market Analysis:Continuously monitor industry trends and market dynamics identifying opportunities and threats and adapting the regional strategy accordingly.
- Market Share Growth:Set clear objectives for increasing market share within the region and take proactive measures to achieve them.
- Competitive Analysis:Keep a close watch on competitor activities and devise strategies to maintain a competitive edge.
Financial :- Revenue Targets:Achieve and exceed regional retail sales revenue targets contributing significantly to the companys overall financial performance.
- Budget Management:Efficiently manage the regional budget controlling expenses and ensuring that financial resources are optimally utilized.
- Inventory Control:Oversee inventory management within the region ensuring it aligns with demand and minimizes excess stock contributing to cost efficiency.
Customer/ External Orientation:- Customer Satisfaction:Maintain a strong focus on customer satisfaction addressing customer needs and concerns and ensuring a high level of service quality.
- Stakeholder Relationships:Develop and strengthen relationships with retail partners architects and other external stakeholders fostering collaboration and business growth.
- Lead Conversion:Implement strategies to increase the conversion rate of leads into successful sales enhancing the regions sales performance.
- Service Quality:Ensure that the retail network consistently delivers a high standard of service enhancing the brands reputation.
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People Orientation:- Team Leadership:Lead coach and mentor a team of Channel Sales Managers fostering a highperformance culture and achieving or surpassing sales targets.
- Team Development:Focus on team development by providing training and opportunities for skill enhancement and product knowledge.
- Motivation and Engagement:Drive motivation and engagement among the regional sales team ensuring they are committed and enthusiastic in their roles.
- Talent Management:Recruit and retain top talent within the region strengthening the retail sales forces capabilities and effectiveness.
- Efficient Sales Processes:Monitor and optimize the efficiency of retail sales processes and procedures ensuring a streamlined and effective operation.
- Regulatory Compliance:Ensure the regions adherence to industry regulations and standards maintaining compliance within the retail sales segment.
- Sales Pipeline:Collaborate with Channel Sales Managers to secure retail contracts and maintain a stable sales pipeline contributing to consistent sales performance.
Technical & Behavioral Skills & Knowledge:Sales Expertise:Indepth knowledge of sales techniques strategies and best practices with a track record of successful sales management in the fenestration or construction industry.
Product Knowledge:Understanding of uPVC and aluminum doors and windows products their features and applications to effectively communicate product benefits to customers.
Market Analysis:Proficiency in analyzing market trends customer behavior and competitor activities to identify opportunities and threats.
Budget Management:Ability to create and manage budgets ensuring optimal resource allocation and cost control.
CRM Software:Familiarity with Customer Relationship Management (CRM) software to manage customer interactions and track sales performance.
Behavioral Skills:- Leadership:Strong leadership qualities to inspire and motivate the regional retail sales team to achieve targets and deliver exceptional service.
- Communication:Excellent communication and interpersonal skills to interact effectively with internal teams external partners and customers.
- ProblemSolving:Ability to identify issues analyze data and develop solutions to overcome challenges in the retail sales process.
- Team Collaboration:Collaborative approach to working with various stakeholders fostering a positive team spirit and driving crossfunctional cooperation.
- Customer Focus:Customercentric mindset prioritizing customer satisfaction and maintaining a strong customer service orientation.
- Sales Strategy Development:Proficiency in creating and implementing sales strategies aligned with the organizations goals and market conditions.
- Performance Evaluation:Skill in assessing sales team performance setting KPIs and conducting performance appraisals to drive improvements.
- Market Segmentation:Knowledge of market segmentation to tailor sales approaches to different customer segments.
- Negotiation:customers and partners effectively.
- Regulatory Compliance:Awareness of industry regulations and compliance requirements to ensure sales practices adhere to legal and ethical standards
Company Profile :Our client is Indias leading Building Materials Company with the largest market share and is one of the largest uPVC and Aluminum Windows & Doors and Faade manufacturers & suppliers in India. The company has ambitious plans to manufacture Facades Part of an erstwhile group acknowledged for its transparent work culture and diversity. Established only about a decade ago this company today boasts of sales and service presence The brand has installed over 4 million windows and doors with a strong presence in 350 cities 20 sales offices 7 factories 300 channel partner showrooms 9 Signature studios and a team of 1500 professionals.