CLV Customer Lifetime Value Product Commercialization Lead

The Opportunity

• Every screen is a doorway to discovery community and delight. And every role on this team helps shape whats next. Were building something newnot just in what we do but in how we do it. This team connects strategy content and commerce. We exist to lead the industry in making content shoppable relevant and inspiring. Were aiming high. The road wont always be smooth but itll absolutely be worth it.
• This is not a traditional role. Its a bridge between todays ambition and tomorrows standard. Youll work across Product Insights Programming Marketing Brand and morewith full executive support and the freedom to lead bold change. Lets shape whats next.
• The Customer Lifetime Value (CLV) Optimization Lead is a strategic role focused on driving longterm customer growth engagement and profitability. Youll lead the development of datadriven strategies to enhance retention and customer lifetime value while serving as an important partner to product content marketing and ecommerce teams.
• A critical aspect of this role blends product marketing with customer strategyshaping gotomarket (GTM) plans optimizing value propositions and building testandlearn models that directly influence audience behavior and outcomes. This is an ideal opportunity for someone with experience with the customer and the ability to bridge data and strategy.

Who We Are

QVC Group combines shopping and entertainment to curate products experiences conversations and communities for millions of discerning shoppers. The retailer reaches more than 200 million homes worldwide with 14 television channels which are widely available on cable/satellite TV free overtheair TV and digital livestreaming TV. The retailer also reaches millions of customers via its QVC and HSN streaming experience websites mobile apps social pages print catalogs and instore destinations.

Your Impact

• Strategic CLV
  • Design and implement strategies to maximize customer lifetime value across all stages of the customer journey.
  • Collaborate with teams to enhance product experiences define new monetization strategies and guide longterm vision through a customervalue lens.
  • Provide insights to senior leadership grounded in customer and data.
• Customer Insights & Testing Frameworks
  • Develop testandlearn models to evaluate product and content performance optimizing around messaging price sensitivity feature engagement and retention.
  • Use predictive modeling and segmentation to refine value propositions and implement personalized strategies to highvalue customer segments.
• Collaboration & Performance Optimization
  • Partner with paid media growth and retention teams to ensure highReturn on investment targeting of valuable audiences.
  • Collaborate with data science teams to create models that inform longterm retention and customer development.
  • Respond to shifts in behavior market conditions and platform performance by staying ahead of industry trends.
• Analytics Measurement and Insights
  • Analyze performance across important CLV and product marketing metricsdeveloping automated reporting.
  • Translate business signals into strategic actions building feedback loops between customers content and commerce.

What You Bring

• You have experience executing datadriven strategies that grow customer lifetime value and unlock commercial growth.
• You have a background in product marketing content strategy or customer strategyideally within digital commerce or consumerfacing industries.
• Deep analytical capabilitycomfortable with predictive modeling behavioral analytics and segmentation.
• Strategic vision with the ability to operationalize insights into customerfacing solutions GTM strategies and retention plays.

Superpower Qualifications although not required

• You have 8 years of experience in customer strategy product marketing or digital commerce.
• You have experience with lifecycle marketing GTM strategy product launches or CLVfocused roles.
• Background working with data science predictive analytics or customer segmentation.
• Bachelors degree in Marketing Business Data Analytics or related field. MBA preferred.

Remote work is not permitted in NYC at this time.

#Hybrid #LIKC1

If you enjoy being a part of a team creating experiences and delighting customers youll love it here. If youre excited about retail media social live streaming technology customer service design and more youll find amazing projects to work on.If you want to grow professionally and learn every day youll thrive with us. If you appreciate a company committed to inclusion and belonging for all youll be amazed at whats available for our team members. We offer a comprehensive Total Rewards package including competitive compensation health care benefits starting on day 1 401(k) paid time off tuition reimbursement employee assistance program parental leave paid volunteer hours company discounts and much more. Best of all working with QVC Group means friendly teams ambitious projects and fastmoving careers!

For QVC Group our commitment to inclusion and belonging for all is deeply rooted in Our Principles. They call on us to Drive Progress Act With Empathy Be Brave Embrace the Future and Do Whats Right so that everyone can thrive. We are committed to ensuring that our workplace provides equal employment opportunities for all team members and candidates and complies with all applicable federal state and local laws and regulations. As an equal opportunity employer QVC Group is committed to a barrierfree employment process. If you need reasonable accommodations/support throughout please contact us at for assistance.

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