Head of BTL Value
Head of BTL Value
Posted on :
13-04-2025
Employer Active
1 Vacancy
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Job Description
About the Role (Responsibilities)
- Own the below the line value budget including forecasting and sign off of valuebased campaigns
- Lead and deliver a personalised and targeted generosity strategy that drives actives growth helps the business hit budget and win market share
- Ensure dedicated team resourcing focus and budget allocation to supporting Sportsbet OKRs
- Oversee the weekly BTL campaign across the team to deliver seamless value experiences and clear messaging through communications as part of 8week plans
- Customer economics Take a balanced and customer view in deciding which customer economics initiatives are put into market
- Help manage the experimentation backlog and prioritise BTL experiments that will better inform our allocation strategy
- Provide BTL team support in Go to market planning for key events
- Drive strong governance and optimise key processes across BTL campaign ensuring team resourcing is adequate across the week
- Lead the team that operationalises our model driven generosity capability
- Performance Prioritise key areas of performance and remain agile in our approach to business results. Contribute to snr momentum forums and reporting requirements
- Budgeting Collaborate closely with finance business partners in reporting forecasting and reacting to budget results
- Customer research work closely with our research team ensuring that all key value experiments are informed through a deep understanding of customer needs
- Stakeholder management Build strong relationships and collaborate closely with Marketing Trading Partnerships legal compliance ops Premium and finance
About You
Youll have these skills:
- People Management Manage your team ensuring clear opportunities for their development whilst developing your own leadership skills. Put your staff first and drive the importance of diversity and inclusion.
- Customer First & Last Never forgets to put the customer first and at the heart of all that we do. Support all decisions with customer insights and data
- Adaptability and agility: able to switch seamlessly between a variety of key tasks and to execute upon those tasks
- Willingness to learn: the desire to improve oneself and learn more every week
- Strong interpersonal skills: knowing the right balance between maintaining a good relationship and pushing for results
- Strong customer and commercial acumen
- Strong technical skills with deep customer insight expertise
- Brilliant visual and verbal communication skills with an ability to engage stakeholders at all levels
- Experience in working with a very wide variety of stakeholders across a complex / matrix organisation
Experience
- 5 years experience in Commercial Customer Management Role
- 3 Years as a people leader
- 2 years generosity and merchandising experience preferred
- Experience in budget ownership and management
Required Experience:
Director
Employment Type
Full-Time
Key Skills
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