Performance Marketing Manager
Performance Marketing Manager
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Job Description
What Would You Do The Specifics.
- Develop and implement comprehensive paid digital and social media strategies aligned with business goals.
- Identify opportunities for innovation and growth in digital marketing efforts.
- Oversee daytoday management of paid digital campaigns (Search Display Video and Programmatic).
- Develop execute and optimize paid search campaigns across Google Ads Microsoft Ads and other platforms to drive customer acquisition revenue and grow brand visibility.
- Lead paid social campaigns across platforms like Facebook Instagram LinkedIn and emerging channels.
- Optimize campaigns to improve ROI drive site traffic and increase appointment bookings.
- Serve as the primary point of contact for our digital marketing agency ensuring alignment on strategy and performance metrics.
- Provide guidance and feedback to ensure campaigns meet quality standards and deliver results.
- Monitor campaign performance analyze data and provide actionable insights.
- Prepare regular reports for leadership showcasing KPIs trends and recommendations for optimization.
- Work closely with internal teams (Creative Ecommerce Analytics IT) to align messaging targeting and customer experience.
- Collaborate with the broader marketing team to ensure integrated and cohesive marketing initiatives.
Qualifications :
Work Experience
- 6 years of digital marketing experience with a focus on paid digital and social media. (Required)
Education
- Four year college degree or equivalent experience. in Marketing Business Administration or a related field. (Required)
- Masters Degree (Preferred)
Additional Skills
- Experience working with or managing digital marketing agencies. (Required)
- Strong understanding of paid media platforms (Google Ads Meta Ads Manager LinkedIn Programmatic tools). (Required)
- Analytical mindset with experience using analytics platforms (Google Analytics Adobe Analytics etc.. (Required)
- Ability to analyze paid search performance metrics to identify trends optimize bidding strategies to maximize ROI (Required)
- Ability to manage multiple projects with strong attention to detail. (Required)
- Excellent communication and presentation skills. (Required)
- Proficiency with digital marketing tools and reporting dashboards. (Required)
- Experience in the retail healthcare or optical industries. (Preferred)
- Familiarity with Adobe Experience Manager and Workfront (a plus). (Preferred)
Additional Information :
Taking Care of our People!
We understand the importance of financial health and security and because of that we provide competitive compensation to all Associates. We also offer a comprehensive benefits package including health and dental insurance 401k retirement savings with company match flex spending account paid personal time off paid company holidays parental leave employee eyewear discount and much much more. At National Vision we strive to deliver opportunities for professional growth and longterm career fulfillment. We provide training programs access to educational courses and pride ourselves on the everincreasing amount of promotions from within.
#LISH1
We are an equal opportunity employer. We evaluate qualified applicants without regard to race color religion sex sexual orientation gender identity national origin genetic information disability veteran status and other legally protected characteristics.
Remote Work :
No
Employment Type :
Fulltime
Employment Type
Full-time
