Brand Communications Manager
Brand Communications Manager
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Salary Not Disclosed
1 Vacancy
Job Description
Job Description:
The Brand Communications Manager will help drive brand communication strategy and execute earned and influenceled brand initiatives that drive reputation increased awareness and growth of Mars Pet Nutritions portfolio of brands in North America. Work will include executing external programs content creation and thought leadership programs by partnering with the marketing organization broader Corporate Affairs team and agency partners to elevate the profile of the Mars PNNA portfolio of brands including PEDIGREE CESAR SHEBA NUTRO GREENIES IAMS and TEMPTATIONS.
What are we looking for
- 57 years relevant professional experience in brand PR/communications
- Bachelors degree in communications marketing journalism or associated profession is required or the equivalent combination of education training and experience that provides the required knowledge skills and abilities
- Proven success in driving communications across multiple brands and businesses is preferred
- Must have strong oral and written communication listening and interpersonal skills
- Experience working with internal and external stakeholders in a large organization
- Digitally savvy and understands evolving media landscape
- Agency experience/agency management is a plus
- Ability to travel
What will be your key responsibilities
- Lead yearlong brand communications plans including brand PR tentpoles influencer and creator programs and communities strategies to drive awareness reputation and growth for select brands in the Mars Pet Nutrition North America (PNNA) portfolio.
- Maintain a strong understanding of the evolving earned media landscape and new media trends which can help influence and reach our target audience with a growth and digitalfirst approach.
- Serve as a brand communication and earned media subject matter expert on crossfunctional Mars teams and integrated agency teams (IAT) providing counsel on topics including PR amplification plans earned media strategy influencer and creator programs brand reputation risk brand crisis/issues and more.
- Ability to engage with seniorlevel decisionmakers by providing effective counsel drafting actionable recommendations and delivering thoughtful insights while connecting strategic dots across all areas of the business.
- Manage PR agency partners from planning to to deliver culture and digitalfirst brand communication strategies for select brands in the Mars PNNA portfolio including measurement and reporting.
- Develop edit and distribute brand communications materials for both external and internal distribution including press releases key messaging/Q&A documents social media posts presentations executive speeches and companywide digital communications.
- Partner across functions and Corporate Affairs to create 360 brand plans that drive media externally while fostering Associate pride in brand work internally.
- Collaborate with external and internal stakeholders on overall project management to manage and communicate portfoliowide priority announcements launches and other milestones.
- Assist in creation of campaign budgets and external partner statements of work (SOW) and support management of yearlong brand PR budget including tracking and reporting for select brands within the PNNA portfolio.
- Collaborate across owned earned shared and influencer channels to deliver integrated storytelling experiences that meet audiences where they are.
- Stay current with emerging technologies (e.g. generative AI content automation) and assess their impact on storytelling and communications.
- In partnership with the Director of Brand Communications leverage analytics and measurement tools to track and optimize PR performance including integration into MMM.
- Support proactive and reactive media relations and event opportunities.
- Complete special projects and programs as assigned.
What can you expect from Mars
- Work with diverse and talented Associates all guided by the Five Principles.
- Join a purpose driven company where were striving to build the world we want tomorrow today.
- Bestinclass learning and development support from day one including access to our inhouse Mars University.
- An industry competitive salary and benefits package including company bonus.
#LIKS1
Mars is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race color religion sex sexual orientation gender identity national origin disability status protected veteran status or any other characteristic protected by law. If you need assistance or an accommodation during the application process because of a disability it is available upon request. The company is pleased to provide such assistance and no applicant will be penalized as a result of such a request.
Required Experience:
Manager
Employment Type
Full-Time
