VP Analytics and Insights
VP Analytics and Insights
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$ 220000 - 240000
1 Vacancy
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VP Analytics and Insights
INNOCEAN USA a fullservice ad agency located in sunny Huntington Beach CA is seeking a VP Analytics & Insights to join our Data Science team!
We are a hybrid workplace minimum 2 days week inoffice. Candidates must be local to SoCal.
This a pivotal leadership role within the Analytics team driving datadriven decisionmaking across client initiatives. The Analytics Team works with the channel teams to identify business objectives and develop actionable insights that help optimize the HyundaiUSA CRM social and overall business strategy. The team develops and implements technical requirements for web analytics tools manages tagging conducts A/B & multivariate testing and produces reports and dashboards.
POSITION OVERVIEW
The VP Analytics & Insights will lead and mentor a team of analysts providing strategic direction and technical expertise to extract actionable insights from complex datasets. This role will be instrumental in developing and implementing advanced analytical solutions focusing on digital analytics customer segmentation and incrementality measurement to optimize marketing performance and drive client business growth. The VP Analytics & Insights will collaborate closely with other departments including Media Strategy and Account Management to ensure datadriven strategies are integrated into client initiatives and campaigns. The VP Analytics & Insights will interface with key client decision makers and be able to effectively tell a narrative using databacked evidence.
KEY ROLE RESPONSIBILITIES:
- Analytics Leadership: Define and execute the analytics vision and roadmap for INNOCEAN aligning with overall agency and client objectives.
- Data Storytelling: Translate complex analytical findings into clear concise and actionable insights for both technical and nontechnical audiences
- Oversee the development and implementation of integrated marketing data sources across key areas:
- Digital Analytics: Deepdive analysis of marketing channel performance (e.g. digital social traditional) to identify optimization opportunities.
- Customer Segmentation: Develop robust customer segmentation models to enable targeted and personalized marketing campaigns.
- Incrementality Measurement: Design and execute rigorous testing methodologies (e.g. A/B testing multitouch attribution) to quantify the true impact of marketing activities
- Client Engagement: Serve as a key point of contact for clients on data science initiatives presenting findings and recommendations to seniorlevel stakeholders.
- Team Leadership & Development: Lead mentor and grow a highperforming team of data analysts. Foster a culture of innovation collaboration and continuous learning
- Collaboration: Partner with other departments (Media Strategy Account Management Creative) to integrate datadriven insights into all client campaigns and initiatives
- Technology Evaluation & Adoption: Stay abreast of the latest advancements in data science machine learning and AI and evaluate/recommend new tools and technologies to enhance the teams capabilities
MANAGEMENT RESPONSIBILITIES
- The VP Analytics & Insights will lead and manage the Digital Analytics team including Data Analysts and working cross functionally with Data Engineers. This includes performance management career development and resource allocation. The team is expected to contain 58 members.
QUALIFICATION & EXPERIENCE
- 15 years of experience in analytics with a proven track record of leading and delivering impactful datadriven solutions.
- Significant experience 5 years) in a leadership role managing and mentoring data science teams.
- B.S/B.A. preferred
- Digital Analytics expertise Media experience preferred
- Experience in the advertising/marketing industry is strongly preferred.
- Extensive experience with digital analytics and data visualization tools (e.g. Tableau Power BI) and data storytelling.
- Proficiency in programming languages such as Python SQL R.
- Experience with cloudbased data platforms (e.g. AWS Google Cloud Azure).
- Strong understanding of marketing principles and advertising technologies (AdTech/MarTech).
- Previous OEM/retail automotive experience a plus but not necessary.
- Proven ability to lead manage and motivate a team of data professionals
- Strategic thinker with a strong business acumen and a passion for driving results.
- Excellent communication presentation and interpersonal skills with the ability to influence stakeholders at all levels.
BENEFITS
- 3 PPO Medical Plans through Anthem to choose from at low cost
- Free Dental and Vision
- 401k up to 6 match at .70 cents on the dollar
- Wellness reimbursement program
- Company paid short and longterm disability and basic life
- Generous PTO
- Onsite Barista
- Beautiful campus across from the Pacific Ocean
The salary range for this role is $220000 $240000. Pay is dependent uponseveralfactorsincluding but not limited to: clientexperience training and/or transferable skills.
Who are we We are explorers. We look out to the edge of the world and ask where havent we been before Together we hunt for an intersection of art and science creativity bolstered by data. Storytelling layered in strategy. Innovation rich in intelligence. Our adventures are many our quests undaunted. Our possibility is as vast as the ocean. Always remembering the deeper we dive the greater we become. And the further we go the more we find.
Required Experience:
Exec
Employment Type
Unclear
