Product Marketing Manager II - NBS

Nelnet Business Services (NBS) a division of Nelnet Inc. provides payment technology education services and learning management solutions to education and faithbased organizations serving more than 1300 higher education institutions 11500 K12 schools 3500 churches and millions of individual students families and supporters across the globe. Our culture of service enables us to form longlasting and trusted partnerships while our focus on creativity and innovative solutions empowers our customer communities to thrive.

As a Nelnet company the perks at NBS go beyond our benefits package. Youre part of a community invested in you as an individual and united by our mission to create opportunities for people where they live learn and work.

NBS Marketing is hiring a Product Marketing Manager II Higher Education. This role involves leading product marketing for our Nelnet Campus Commerce brand and higher education markets helping craft gotomarket strategies and developing innovative content customer touchpoints and sales enablement material. The ideal candidate will be passionate about the higher education market understand the buyer a leader amongst crossfunctional teams and will be a creative storyteller that acts as the voice of the customer.

This role will be instrumental in defining and executing GTM strategies for a rapidly evolving product suite. They will work closely with Sales Product Customer Success Marketing Creative and leadership teams to define market positioning and value proposition. Central to this role is the ability to develop deliverables and sales enablement that increases product awareness and utilization and drives demand and sales. This includes content such as onepagers sales decks proposals infographics and webinar content and decks. The right candidate will be curious driven and customercentric. This role reports to the Customer Success Marketing leader.

Nelnet Campus Commerce delivers payment technology for a smarter campus. Our product suite uses the latest technology to create a unique and integrated payment experience for more than 10300 institutions across the country. Our intuitive and secure solutions are PCI Level 1 validated and integrate with every major ERP. From payment processing and refunds to tuition payment plans and online storefronts Nelnet Campus Commerce helps process every payment on campus.

JOB RESPONSIBILITIES:

• Bridge the gap between evolving customer needs and Nelnet Campus Commerces product suite by translating insights into compelling messaging seamless user experiences and highimpact gotomarket strategies.

• Focus on measurable results over output ensuring crossfunctional collaboration leads to customer success engagement and retention at every stage of the customer journey.

• Lead the endtoend GTM process ensuring tight alignment between Product Sales Customer Success and Marketing to optimize adoption market penetration and revenue impact.

• Work with Demand Gen team to execute productled growth (PLG) strategies that accelerate selfserve adoption and inproduct engagement leveraging inapp messaging personalized onboarding and interactive walkthroughs.

• Equip internal teams (Sales Customer Success Product Demand Generation) with realtime customer insights datadriven messaging competitive intelligence and scalable enablement content to enhance selfservice adoption product feedback loops and lead generation.

• Design and execute targeted ABM upsell and crosssell initiatives based on user behavior product adoption signals product usage data churn risk signals and account fit to drive expansion revenue.

• Assist with growth and engagement strategies for The Nelnet Quad community platform to cultivate customer growth translate insights into marketing strategies or deliverables feature enhancements and retention drivers.

• Build an ongoing operational plan for the customer engagement portion of the customer lifecycle working with crossfunctional teams to expand conversations solicit customer referrals drive product feedback and support brandbuilding initiatives.

• Develop sales enablement assets including battle cards objectionhandling guides positioning frameworks and valuebased messaging that empower Sales and Customer Success teams with actionable insights.

• Help direct content strategy and including digital strategy ensuring messaging aligns with customer advocacy efforts and growth initiatives to boost product adoption engagement and retention.

• Design and manage retentionfocused marketing initiatives including feature updates customer training and marketing materials virtual events and lifecycle campaigns that increase product utilization and reduce churn.

• Serve as a subject matter expert on customer sentiment buying behavior and retention triggers translating insights into marketing strategies that enhance productmarket fit and user experience.

• Present product insights emerging industry trends and strategic updates at internal and external events webinars and leadership meetings.

• Define track and report on key KPIs for product marketing including adoption rates feature utilization revenue expansion and retention metrics.

EDUCATION:

Bachelors Degree or equivalent (Accounting Finance Business Administration Communications or Marketing preferred)

EXPERIENCE:

• 35 years of marketing experience or equivalent.

• Experience in higher education student financial services preferred. Previous roles could include Student Financial Services Bursar Student Accounts or similar.

• Strong knowledge of higher education state and federal regulations and compliance policies.

• Knowledge proficiency in student billing receivables collections refunds cashiering thirdparty or sponsored billing and accounts and general accounting and reporting of student funds.

COMPETENCIES SKILLS/KNOWLEDGE/ABILITIES:

• Ability to simplify complex technical capabilities and translate them into customercentric value propositions.

• Strong verbal written and presentation skills with the ability to craft compelling narratives for multiple audiences.

• Proven ability to manage crossfunctional initiatives.

• Ability to balance longterm vision with .

• Thrives in fastpaced highgrowth settings with the ability to adapt prioritize and pivot quickly.

• A blend of creativity and analytical thinking to craft innovative strategies while making constant optimizations.

• Ability to lead by influence or direct management fostering a culture of collaboration and accountability.

• Deep commitment to understanding customer needs pain points and behaviors.

• Strong analytical skills with the ability to leverage data from various sources (e.g. product analytics CRM marketing automation community platform dashboards).

• Strong design skills in tools such as Canva and PowerPoint.

• Ability to travel to workrelated events or industry tradeshows (approximately 34x per year).

**Pay Range for this role is $65000 $85000

Our benefits package includes medical dental vision HSA and FSA generous earned time off 401K/student loan repayment life insurance & AD&D insurance employee assistance program employee stock purchase program tuition reimbursement performancebased incentive pay short and longterm disability and a robust wellness program. Click here to learn more about our benefits: LINK.

Nelnet is committed to providing a welcoming and respectful workplace where all associates have the opportunity to succeed. As an Equal Opportunity Employer we ensure that all qualified applicants are considered for employment. Employment decisions are made without regard to race color religion/creed national origin gender sex marital status age disability use of a guide dog or service animal sexual orientation military/veteran status or any other status protected by federal state or local law. We value the unique contributions of every team member and believe that a positive work environment benefits everyone.

Qualified individuals with disabilities who require reasonable accommodations in order to apply or compete for positions at Nelnet may request such accommodations by contacting Corporate Recruiting ator.

Nelnet is a Drug Free and Tobacco Free Workplace.