Social Media Marketing Specialist Apartmentscom - Richmond VA
Social Media Marketing Specialist Apartmentscom - Richmond VA
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Job Description
Job Description
CoStar Group (NASDAQ: CSGP) is a leading global provider of commercial and residential real estate information analytics and online marketplaces. Included in the S&P 500 Index and the NASDAQ 100 CoStar Group is on a mission to digitize the worlds real estate empowering all people to discover properties insights and connections that improve their businesses and lives.
We have been living and breathing the world of real estate information and online marketplaces for over 35 years giving us the perspective to create truly unique and valuable offerings to our customers. Weve continually refined transformed and perfected our approach to our business creating a language that has become standard in our industry for our customers and even our competitors. We continue that effort today and are always working to improve and drive innovation. This is how we deliver for our customers our employees and investors. By equipping the brightest minds with the best resources available we provide an invaluable edge in real estate.
Apartments is the nations #1 rental marketplace for owners property managers and is the network that millions of renters every year rely on to find their new place is continuing to grow our industryleading sales force. We provide apartment Property Managers and Owners with a platform to market their property listings and the industrys most comprehensive virtual tools to attract the most and highestquality renters. The Apartments Network includes Apartments ForRent ApartmentFinderApartmentHomeLivingand eight other leading rental sites. Our suite of services includes digital advertising social and reputation management and market analytic solutions which delivers innovative tools for our customers. Learn more about Apartments.
Role Description:
The Social Media Marketing Specialist is responsible for onboarding clients managing client social media accounts product delivery and coaching clients on social media. The ideal candidate will have a strong understanding of all social media platforms (Facebook Instagram X Google Business Profile etc. and best practices as it relates to business. The Social Media Marketing Specialist must be able to manage all aspects of our social media program from platform creation content planning and the ability to monitor and measure the campaigns effectiveness. Procuring and writing content as well as managing the content calendar for our clients are a large part of this role.
Responsibilities:
Set up and manage multiple client social media accounts across many social platforms including Facebook Instagram X and Google
Create original written brandappropriate and visual content across all social media channels for a wideranging portfolio of apartment communities located throughout the country
Design visually appealing social media posts using Canva dedicating significant time to creating engaging visual content that aligns with brand guidelines and campaign objectives
Schedule planned posts using third party scheduling tools
Engage and connect with online audiences fans and consumers on Facebook X Google and Instagram
Monitor social media channels for timely response to customer feedback and reviews
Organize create launch and monitor paid campaigns in Facebook and Instagram
Collaborate with teammates across departments implement customer feedback innovate on strategies and help develop best practices
Utilize a critical eye for your own work to ensure clean highquality content that supports customer brand focus
Serve as point of contact to clients for anything social related on reporting calls recommendations and daytoday collaboration
Handle customer service issues highpriority escalations resolutions and proactively communicate issues
Understand current trends technologies and advancements in the social media space.
Confidently balance daily and weekly deadlines with department initiatives utilizing multiple tools
Take on any other responsibilities that may arise
Basic Qualifications:
Bachelors degree in Business Marketing Public Relations Digital Media Communication or related discipline from an accredited notforprofit University or College.
1 years of social media marketing experience
Possess excellent writing and communications skills (sentence structure grammar varied vocabulary spelling style strong typing speed with high accuracy and attention to detail)
Familiarity with major social media platforms
Deadlinedriven and detailoriented attitude
Ability to use independent judgment combined with the identity of the customer to highlight the customers brand and voice with end consumers
Have a customerfirst attitude and the ability to adapt your writing voice to various audiences
Computer proficient in Word PowerPoint Excel and Outlook
Preferred Qualifications and Skills:
Familiarity with basic design principles and lightweight visual design tools like Canva preferred
A creative mindset that shows through your work
Passion for helping local businesses
Personal ambition to embrace challenges and go the extra mile
Enthusiasm for working in a fastpaced highgrowth environment
Youre a selfstarter. You get a thrill from checking things off your todo list
Writing engaging content is second nature to you
Whats in it for you
When you join CoStar Group youll experience a collaborative and innovative culture working alongside the best and brightest to empower our people and customers to succeed.
We offer you generous compensation and performancebased incentives. CoStar Group also invests in your professional and academic growth with internal training tuition reimbursement and an interoffice exchange program.
Our benefits package includes (but is not limited to):
Comprehensive healthcare coverage: Medical / Vision / Dental / Prescription Drug
Life legal and supplementary insurance
Virtual and in person mental health counseling services for individuals and family
Commuter and parking benefits
401(K) retirement plan with matching contributions
Employee stock purchase plan
Paid time off
Tuition reimbursement
Onsite fitness center and/or reimbursed fitness center membership costs (location dependent) with yoga studio Pelotons personal training group exercise classes
Access to CoStar Groups Diversity Equity & Inclusion Employee Resource Groups
Complimentary gourmet coffee tea hot chocolate fresh fruit and other healthy snacks
We welcome all qualified candidates who are currently eligible to work fulltime in the United States to please note that CoStar Group is not able to provide visa sponsorship for this position.
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CoStar Group is an Equal Employment Opportunity Employer; we maintain a drugfree workplace and perform preemployment substance abuse testing
Required Experience:
Unclear Seniority
Employment Type
Full-Time
