Senior Account Executive
Senior Account Executive
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Job Description
WRIC ABC8 News is seeking a dynamic and experienced Senior Account Executive to join our highperforming team. In this fastpaced and innovative environment youll have the opportunity to drive advertising revenue across multiple platforms including digital online audio and traditional TV. This is a unique opportunity to leverage your expertise to craft customized advertising solutions that deliver impactful results for our clients.
If youre a selfmotivated resultsdriven individual with a passion for helping businesses grow we want you to be a key player in our ongoing success. Youll be instrumental in building longterm relationships and playing a pivotal role in business development.
Equal Opportunity Employer/Minorities/Women/Veterans/Disabled.
Key Responsibilities:
- Account Management & Growth: Cultivate and manage an active account portfolio while proactively seeking new business opportunities. Identify client needs and deliver strategic advertising solutions across multiple platforms.
- New Business Development: Drive growth within the local market by identifying new revenue opportunities. Build relationships with prospective clients leveraging your market expertise to expand our footprint in the business community.
- EndtoEnd Sales Process Ownership: Lead the sales cycle from prospecting and proposal development to closing and postsale followup ensuring sustained client relationships and business growth.
- Collaborative Campaign Development: Partner with clients and internal teams to create integrated customized advertising campaigns that span TV digital and other media channels.
- Achieve Sales Targets: Consistently exceed revenue goals on a monthly quarterly and annual basis by providing excellent account management and leveraging strategic growth initiatives.
- Client Relationship Management: Regularly engage with clients to review goals provide performance insights and offer media strategy guidance that aligns with their business objectives.
Requirements & Skills:
- Proven Sales Success: A resultsoriented highenergy professional with a strong track record in account management and business development in a fastpaced multiplatform environment.
- ClientCentric Approach: Deep understanding of client needs and a proven ability to craft and deliver solutions that exceed expectations.
- Expert Communication & Presentation Skills: Skilled in creating and delivering persuasive sales presentations that clearly communicate value to clients.
- TechSavvy & Adaptable: Proficient in Microsoft Office (Word PowerPoint Excel Outlook) and quick to adapt to new tools and technologies.
- Collaborative Team Player: Strong ability to collaborate within a teamselling environment and work crossfunctionally to deliver the best outcomes for clients.
- Educational Background: A Bachelors Degree or equivalent experience in sales.
- Valid Drivers License: A clean driving record and the ability to travel locally as needed.
Preferred Qualifications:
- Digital Media Expertise: Experience with SEM CTV native advertising or social media campaigns is highly preferred.
- Media Sales Background: Prior experience in media sales especially in a sellside role is a plus.
Compensation & Benefits:
- Comprehensive Benefits Package: Medical dental vision life insurance 401(k) paid vacation and holidays.
- Career Development: Ongoing training mentorship and opportunities for career advancement in a dynamic and evolving industry.
Join WRIC ABC8 News and be part of a team thats driving innovation and growth. Apply today and take your career to the next level!
Required Experience:
Senior IC
Employment Type
Full-Time
