Media Specialist Retail Media Ad Activations and Operations - Orange Apron Media
Media Specialist Retail Media Ad Activations and Operations - Orange Apron Media
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Salary Not Disclosed
1 Vacancy
Job Description
With a career at The Home Depot you can be yourself and also be part of something bigger.
Position Purpose:
The Offline A&O Media Specialist will manage and activate Bronze/Longtail tier Prospecting Email and Direct Mail campaigns. This role involves overseeing the endtoend campaign process including asset collection and review from crossfunctional partners submitting materials via Workfront to internal and external creative teams and coordinating directly with suppliers for feedback and approvals. Given the high campaign volume you will collaborate with multiple stakeholders ensuring deadlines are met and workflows run smoothly. You will utilize multiple platforms including Salesforce PIO Workfront and Smartsheets. Additionally you will lead quarterly training sessions with your Offline team associates to educate crossfunctional partners on our processes and offerings ensuring alignment and efficiency.
Key Responsibilities:
45 Campaign Management Manage some components of digital media campaigns directly including bidding targeting ad creation analysis and reporting etc. Support test & learn agendas
40 Paid Media Management Support omnichannel paid media planning buying and reporting for all programs and campaigns
15 Stakeholder Management Organizational Alignment/Relationships; Build relationships with key internal and external stakeholders including media and platform partners agencies etc. Document an utilize best practices
Direct Manager/Direct Reports:
This position typically reports to Sr Manager Paid Media
This position has 0 Direct Reports
Travel Requirements:
Typically requires overnight travel less than 10 of the time.
Physical Requirements:
Most of the time is spent sitting in a comfortable position and there is frequent opportunity to move about. On rare occasions there may be a need to move or lift light articles.
Working Conditions:
Located in a comfortable indoor area. Any unpleasant conditions would be infrequent and not objectionable.
Minimum Qualifications:
Must be eighteen years of age or older.
Must be legally permitted to work in the United States.
Preferred Qualifications:
Previous experience working with large established digital properties and platforms (Facebook YouTube etc. and experience with newer or niche properties a major plus
1 years of experience actively managing and implementing large Paid Digital budgets at an agency and/or large retailer
Previous experience with retail websites and analytics
Solid understanding of technical pieces of digital marketing such as website analytics audiences data feeds tracking codes etc.
Presentation and writing skills
Minimum Education:
The knowledge skills and abilities typically acquired through the completion of a bachelors degree program or equivalent degree in a field of study related to the job.
Preferred Education:
No additional education
Minimum Years of Work Experience:
1
Preferred Years of Work Experience:
No additional years of experience
Minimum Leadership Experience:
None
Preferred Leadership Experience:
None
Certifications:
None
Competencies:
Action Oriented
Collaborates
Drives Engagement
Customer Focus
Drives Results
Manages Conflict
Required Experience:
Unclear Seniority
Employment Type
Full-Time
